DPO Dynamic Product Options vs SE: Option Price Calculator
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 14, 2026 for DPO Dynamic Product Options, Nov 13, 2026 for SE.
The short answer
- DPO Dynamic Product Options is detected on 5.1× as many Shopify stores as SE: 1,179 vs 231 as of Nov 14, 2026 for DPO Dynamic Product Options, Nov 13, 2026 for SE.
- On the Shopify App Store: DPO Dynamic Product Options 5.0 from 296 reviews and SE 4.6 from 53 reviews.
- Only SE lists a free plan. Paid plans start at $9.99/month for DPO Dynamic Product Options and $14.99/month for SE.
- DPO Dynamic Product Options lists 8 features SE’s listing doesn’t mention, including Auto-updates, Convert quote to order, File upload.
Head to head
Ultimate app to manage custom options & price calculators
Product Pricing by Formula & Price Table | Unlimited Options
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · All form styles
- · All option types
- · CSS and JS editors
- · Fixed and percentage prices
- · Options by default
- · Tooltips and comments
Standard
- · Dependent options
- · Mass actions
- · Option QTY, weight, tier price
- · Options per product variant
- · SKU policies
- · Starter+:
Premium
- · Bundle Products with separate SKUs
- · Custom option templates
- · Onetime fee options
- · Options for customer groups
- · Rich-text swatches
- · Standard+:
Ultimate
- · CSV spreadsheet price look up
- · Caclulate price & weight by product size
- · Formula based tier prices
- · Mathematical formula pricing
- · Premium+:
Free Trial
- · All Ultra Features free for 14 days
- · Always free for stores on a develop plan
Basic
- · Change Product Image
- · Dimension Based Pricing
- · Easy Styling
- · Price Adjustment by Value
- · Pricing Tables
- · Swatch Option
Pro
- · Basic Plan +
- · Conditional Logic
- · Lookup Tables
- · Multi-Select
- · Option Formulas
- · Option Set Formula
Elite
- · Calculate Quantity and Weight by Formula
- · Discounts
- · Display Calculations as Text
- · Math Functions
- · Metadata variables
- · Pro Plan +
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdd any custom option to any product: dropdowns, text fields, swatches, date pickers, file uploads, sliders. Reveal options with conditional logic, charge fixed, percent, tiered or formula-based prices, link values to real Shopify variants, and reuse option templates across your catalog - automatically published by tag or collection. Full JSON API included.
Perfectly price your customizable and measurement-based products. Specifically designed for sticker, blind, wallpaper, cabinet makers, fabric, counters & parts stores. Use mathematical pricing formulas to calculate option, quantity, weight & discount pricing without limits. Pricing table and vlookups support make complicated pricing easy. Show discounted pricing for options with quantity breaks.
- Create unlimited custom options with conditional options and color swatches
- Create configurable and bundle products with separate SKUs
- Create price calculators of any complexity using your custom math formula
- The app has an intuitive UI and a lot of features missing in other similar apps
- Price custom & measurement-based products more accurately than your competition
- Use pricing tables and formulas for more dynamic & accurate option pricing.
- Use product & variant metafields as variables in your calculations and formulas.
- Unlimited product options: Swatch, Upload, Multi-select, Dropdown, Radio & more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DPO Dynamic Product Options |  SE |
|---|---|---|
| Detected stores | 1,179(ahead) | 231 |
| Net store change, 28 days | −9 | +1 |
| Stores added, 28 days | 1 | 3(ahead) |
| Big-brand share | 11% | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Furniture | Home & Garden, Hardware, Business & Industrial |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | DPO Dynamic Product Options | SE |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.6 ★ |
| App Store reviews | 296(ahead) | 53 |
| New reviews, 28 days | 3(ahead) | 0 |
| Reviewers a year or more in | 29% | Not enough data |
Pricing
| Measure | DPO Dynamic Product Options | SE |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $14.99/month |
| Longest free trial | 15 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | DPO Dynamic Product Options | SE |
|---|---|---|
| Shopify category rank | #57(ahead) | #88 |
| Shopify App Charts | #17 in Product variants | Not on this week’s charts |
| Built for Shopify | Yes | Yes |
| Launched | Apr 4, 2019 | May 27, 2022 |
| Languages | 1 | 106 |
| Developer | ITORIS INC | SE: Strategic Edge |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
DPO Dynamic Product Options and SE: common questions
- Which is more popular, DPO Dynamic Product Options or SE?
- DPO Dynamic Product Options is detected on 5.1× as many Shopify stores as SE: 1,179 vs 231 as of Nov 14, 2026 for DPO Dynamic Product Options, Nov 13, 2026 for SE.
- Is DPO Dynamic Product Options or SE cheaper?
- Only SE lists a free plan. Paid plans start at $9.99/month for DPO Dynamic Product Options and $14.99/month for SE. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, DPO Dynamic Product Options or SE?
- On the Shopify App Store: DPO Dynamic Product Options 5.0 from 296 reviews and SE 4.6 from 53 reviews.
- What features does each app list that the other doesn’t?
- DPO Dynamic Product Options lists 8 the others don’t mention, such as Auto-updates, Convert quote to order, File upload, Fonts. SE lists 5 the others don’t mention, such as Preview, Setup charges, Size charts, Translation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between DPO Dynamic Product Options and SE?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 14, 2026 for DPO Dynamic Product Options, Nov 13, 2026 for SE; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 14, 2026 for DPO Dynamic Product Options, Nov 13, 2026 for SE. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.