APO Product Options, Variants vs SE: Option Price Calculator
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- APO Product Options, Variants is detected on 8.2× as many Shopify stores as SE: 1,883 vs 231 as of Nov 13, 2026.
- On the Shopify App Store: APO Product Options, Variants 4.7 from 510 reviews and SE 4.6 from 53 reviews.
- Only SE lists a free plan. Paid plans start at $14.99/month for APO Product Options, Variants and $14.99/month for SE.
- SE lists 8 features APO Product Options, Variants’s listing doesn’t mention, including Custom HTML, Dimensions, Hide out-of-stock.
Head to head
Create unlimited product options & variants options
Product Pricing by Formula & Price Table | Unlimited Options
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Add-on Products as Options
- · All 31 customizable option types
- · Conditional Logic (show/hide and more)
- · Edit options in cart
- · Multi-currency & translations
- · Swatches (with replace product image)
Growth
- · All features from Starter plan, plus:
- · Bulk edit options
- · Formula-based options pricing
- · Import / Export and Backups
- · Multi-step display mode
- · Multiple file uploads (up to 30 files)
Scale
- · All features from Growth plan, plus:
- · Build option sets from a chat
- · Connect several stores at once
- · Dry-run preview before every change
- · MCP server for Claude, ChatGPT and more
- · Priority support from the team
Free Trial
- · All Ultra Features free for 14 days
- · Always free for stores on a develop plan
Basic
- · Change Product Image
- · Dimension Based Pricing
- · Easy Styling
- · Price Adjustment by Value
- · Pricing Tables
- · Swatch Option
Pro
- · Basic Plan +
- · Conditional Logic
- · Lookup Tables
- · Multi-Select
- · Option Formulas
- · Option Set Formula
Elite
- · Calculate Quantity and Weight by Formula
- · Discounts
- · Display Calculations as Text
- · Math Functions
- · Metadata variables
- · Pro Plan +
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide.
Perfectly price your customizable and measurement-based products. Specifically designed for sticker, blind, wallpaper, cabinet makers, fabric, counters & parts stores. Use mathematical pricing formulas to calculate option, quantity, weight & discount pricing without limits. Pricing table and vlookups support make complicated pricing easy. Show discounted pricing for options with quantity breaks.
- Unlimited product variants: product options & variant options in any combination
- 12 options types: color & image swatches, dropdowns, radio buttons, checkboxes
- Conditional logic: show & hide certain dependent options based on user selection
- Add-on products: create options based on other products. Easy upsell & bundle!
- Price custom & measurement-based products more accurately than your competition
- Use pricing tables and formulas for more dynamic & accurate option pricing.
- Use product & variant metafields as variables in your calculations and formulas.
- Unlimited product options: Swatch, Upload, Multi-select, Dropdown, Radio & more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  APO Product Options, Variants |  SE |
|---|---|---|
| Detected stores | 1,883(ahead) | 231 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | 19(ahead) | 3 |
| Big-brand share | 12% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Vehicles & Parts | Home & Garden, Hardware, Business & Industrial |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | APO Product Options, Variants | SE |
|---|---|---|
| App Store rating | 4.7 ★(ahead) | 4.6 ★ |
| App Store reviews | 510(ahead) | 53 |
| New reviews, 28 days | 3(ahead) | 0 |
| Reviewers a year or more in | 49% | Not enough data |
Pricing
| Measure | APO Product Options, Variants | SE |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $14.99/month | $14.99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | APO Product Options, Variants | SE |
|---|---|---|
| Shopify category rank | #27(ahead) | #88 |
| Shopify App Charts | #12 in Product variants | Not on this week’s charts |
| Built for Shopify | Yes | Yes |
| Launched | Jun 15, 2016 | May 27, 2022 |
| Languages | 1 | 106 |
| Developer | Mageworx | SE: Strategic Edge |
FAQ
APO Product Options, Variants and SE: common questions
- Which is more popular, APO Product Options, Variants or SE?
- APO Product Options, Variants is detected on 8.2× as many Shopify stores as SE: 1,883 vs 231 as of Nov 13, 2026.
- Is APO Product Options, Variants or SE cheaper?
- Only SE lists a free plan. Paid plans start at $14.99/month for APO Product Options, Variants and $14.99/month for SE. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, APO Product Options, Variants or SE?
- On the Shopify App Store: APO Product Options, Variants 4.7 from 510 reviews and SE 4.6 from 53 reviews.
- What features does each app list that the other doesn’t?
- APO Product Options, Variants lists 2 the others don’t mention, such as Gift wrap, Stock availability. SE lists 8 the others don’t mention, such as Custom HTML, Dimensions, Hide out-of-stock, Premium upcharges. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.