OT: Instagram Feed, Instafeed vs Showcase: Instagram Gallery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- OT is detected on 2.2× as many Shopify stores as Showcase: 228 vs 103 as of Nov 11, 2026.
- On the Shopify App Store: OT 4.7 from 43 reviews and Showcase 4.8 from 114 reviews.
- Only Showcase lists a free plan.
- OT lists 6 features Showcase’s listing doesn’t mention, including Captions, Carousel, Hover effects.
Head to head
Stunning Instagram Galleries, Designed to Sell
- United States
- Australia
- India
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Business Instagram/Facebook Account
- · 1 Insta feed
- · 24/7 support
- · Autoplay Reel
- · Customizable gallery (Colors, Label)
- · Grid/slider/collage layouts
Starter
- · #Hashtag search (UGC) with FB login
- · 3 Instagram feeds/galleries
- · Card Ratio & Radius and Show Profile
- · Customizable social links
- · Hide posts
- · Unlimited Instagram/FB/Tiktok accounts
Pro
- · 24/7 support
- · Filterable galleries for product pages
- · Tagged post (shoppable galleries)
- · UGC @mention, @tags
- · Unlimited Accounts/Galleries
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOT: Instagram Feed turns your Instagram into a sales channel. Create shoppable posts so customers can buy directly, choose which posts to show or hide, drag & drop to arrange, and customize layouts to match your brand. Your feed updates in real time - saving time, boosting engagement, and driving more sales.
With Showcase Instagram and TikTokFeed, you can display a custom, shoppable Instagram feed on your storefront to showcase your best social content. Select which posts to feature, including Reels, IGTV, photos, and videos. Choose from clean slider or grid layouts that match your brand. Engage shoppers, link products directly in posts, increase social reach, and turn browsing into sales.
- Display Instagram posts (photos, videos, reels) in slider, grid, and highlight.
- Make posts shoppable: Tag products & let customers buy instantly.
- Drag-and-drop feed: Create the perfect display in seconds.
- Post filtering & hiding: Filter by hashtags or hide posts you don’t love.
- Showcase shoppable Instagram stories and Instagram reels for Instagram shopping
- Lookbook for Instagram feed! Instafeed sales channel to make Instagram shoppable
- Instagram shop gallery: Showcase products in Instagram posts on Instagram feed!
- Instagram reels to Instagram shopping! Tag Instagram posts and Instagram stories
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OT |  Showcase |
|---|---|---|
| Detected stores | 228(ahead) | 103 |
| Net store change, 28 days | 0 | +3 |
| Stores added, 28 days | 1 | 12(ahead) |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, India | United States, United Kingdom, Canada |
Reviews
| Measure | OT | Showcase |
|---|---|---|
| App Store rating | 4.7 ★ | 4.8 ★(ahead) |
| App Store reviews | 43 | 114(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
OT and Showcase: common questions
- Which is more popular, OT or Showcase?
- OT is detected on 2.2× as many Shopify stores as Showcase: 228 vs 103 as of Nov 11, 2026.
- Is OT or Showcase cheaper?
- Only Showcase lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, OT or Showcase?
- On the Shopify App Store: OT 4.7 from 43 reviews and Showcase 4.8 from 114 reviews.
- What features does each app list that the other doesn’t?
- OT lists 6 the others don’t mention, such as Captions, Carousel, Hover effects, Row. Showcase lists 2 the others don’t mention, such as Lookbook, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.