Instafeed ‑ Instagram Feed vs Showcase: Instagram Gallery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- Instafeed is detected on 1727× as many Shopify stores as Showcase: 177,837 vs 103 as of Nov 11, 2026.
- On the Shopify App Store: Instafeed 4.9 from 2,295 reviews and Showcase 4.8 from 114 reviews.
- Both list a free plan. Paid plans start at $8/month for Instafeed and $5.99/month for Showcase.
- Instafeed lists 11 features Showcase’s listing doesn’t mention, including Carousel, Conversion tracking, Engagement tracking.
Head to head
Elegant & Shoppable Official Instagram feeds that bring sales
Stunning Instagram Galleries, Designed to Sell
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · API access
- · Customize pop-ups
- · For all devices & themes
- · Fully responsive grid or slider layout
- · Hourly auto-sync
- · Instagram Reels & photo posts
Pro
- · Embed feed in marketing emails
- · Instagram Stories & carousel posts
- · Product reviews & prices
- · SEO & AI discoverability
- · Shop now & add to cart buttons
- · Tag products & collections
Plus
- · Auto-tag products
- · Custom media uploads
- · Hide, pin, reorder & filter by hashtags
- · Performance analytics
- · Product & collection feeds
- · Shoppable videos on the Shop app
Free
- · 1 Business Instagram/Facebook Account
- · 1 Insta feed
- · 24/7 support
- · Autoplay Reel
- · Customizable gallery (Colors, Label)
- · Grid/slider/collage layouts
Starter
- · #Hashtag search (UGC) with FB login
- · 3 Instagram feeds/galleries
- · Card Ratio & Radius and Show Profile
- · Customizable social links
- · Hide posts
- · Unlimited Instagram/FB/Tiktok accounts
Pro
- · 24/7 support
- · Filterable galleries for product pages
- · Tagged post (shoppable galleries)
- · UGC @mention, @tags
- · Unlimited Accounts/Galleries
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMintt Instafeed lets you display Instagram feeds, Reels, shoppable videos, and UGC as galleries. Create product and collection feeds that build social proof and drive sales. Automatically sync your Instagram feeds, auto-tag products, and let customers shop now or add to cart directly from posts. Customize grid or slider layouts, pin or hide Instagram content, and upload your own photos and videos.
With Showcase Instagram and TikTokFeed, you can display a custom, shoppable Instagram feed on your storefront to showcase your best social content. Select which posts to feature, including Reels, IGTV, photos, and videos. Choose from clean slider or grid layouts that match your brand. Engage shoppers, link products directly in posts, increase social reach, and turn browsing into sales.
- Show posts (photos, Reels, videos) in gallery grid or slider layout
- Manual or auto optimized layout
- Custom rows and columns for mobile
- Tag multiple products on your posts - create shoppable photo and video feeds
- Showcase shoppable Instagram stories and Instagram reels for Instagram shopping
- Lookbook for Instagram feed! Instafeed sales channel to make Instagram shoppable
- Instagram shop gallery: Showcase products in Instagram posts on Instagram feed!
- Instagram reels to Instagram shopping! Tag Instagram posts and Instagram stories
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Instafeed |  Showcase |
|---|---|---|
| Detected stores | 177,837(ahead) | 103 |
| Net store change, 28 days | −686 | +3 |
| Stores added, 28 days | 1,000(ahead) | 12 |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Canada |
Reviews
| Measure | Instafeed | Showcase |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.8 ★ |
| App Store reviews | 2,295(ahead) | 114 |
| New reviews, 28 days | 80(ahead) | 0 |
| Reviewers a year or more in | 29% | Not enough data |
Switching movement
6 stores dropped one and added the other in the last 180 days
FAQ
Instafeed and Showcase: common questions
- Which is more popular, Instafeed or Showcase?
- Instafeed is detected on 1727× as many Shopify stores as Showcase: 177,837 vs 103 as of Nov 11, 2026.
- Is Instafeed or Showcase cheaper?
- Both list a free plan. Paid plans start at $8/month for Instafeed and $5.99/month for Showcase. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Instafeed or Showcase?
- On the Shopify App Store: Instafeed 4.9 from 2,295 reviews and Showcase 4.8 from 114 reviews.
- What features does each app list that the other doesn’t?
- Instafeed lists 11 the others don’t mention, such as Carousel, Conversion tracking, Engagement tracking, Hover effects. Showcase lists 2 the others don’t mention, such as Collage, Drag-and-drop editor. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between Instafeed and Showcase?
- 6 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.