OT: Instagram Feed, Instafeed vs Socialwidget ‑ Instagram Feed
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Socialwidget is detected on 32× as many Shopify stores as OT: 5,787 vs 181 as of Nov 5, 2026.
- On the Shopify App Store: OT 4.7 from 43 reviews and Socialwidget 4.9 from 627 reviews.
- Only Socialwidget lists a free plan.
- OT lists 8 features Socialwidget’s listing doesn’t mention, including Drag-and-drop editor, Hover effects, Row.
Head to head
Instagram Shop, Instagram Gallery, Instafeed & Section Feed
- United States
- Australia
- India
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1 Desktop - Mobile Template
- · 1 Widget/Gallery/Media Source
- · 1000 Visitors
- · Auto-sync every 24 hours
- · Instagram Personal & Business
- · No watermark
Standard
- · 2 Product tags & badge/item
- · 2 Widget-Gallery-Media Source
- · All templates
- · Show Likes Comments
- · TikTok
- · Video autoplay
Professional
- · 3 Product/variant tags & badge/item
- · 3 Widget-Gallery-Media Source
- · Auto-sync every 6 hours
- · Checkout & Add to cart Button
- · ∞ Visitors
Advanced
- · 5 Product/variant tags & badge/item
- · 5 Widget-Gallery-Media Source
- · Auto-sync every 2 hours
- · Instagram Hashtag & Business discovery
- · ∞ Visitors
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOT: Instagram Feed turns your Instagram into a sales channel. Create shoppable posts so customers can buy directly, choose which posts to show or hide, drag & drop to arrange, and customize layouts to match your brand. Your feed updates in real time - saving time, boosting engagement, and driving more sales.
Socialwidget (Instafeed PRO) - Display Instagram content — photos, videos & carousels on your store, converting social media posts into engaging product showcases. Socialwidget empowers you to create shoppable Instagram feeds that allow customers to shop directly from your posts, maximizing sales opportunities.
- Display Instagram posts (photos, videos, reels) in slider, grid, and highlight.
- Make posts shoppable: Tag products & let customers buy instantly.
- Drag-and-drop feed: Create the perfect display in seconds.
- Post filtering & hiding: Filter by hashtags or hide posts you don’t love.
- Create Instagram feeds on your website to increase social proof and engagement
- Tag products in Instagram content to make them shoppable on your store
- Show social media posts (photos & videos) with eye-catching layouts
- Sort posts from Instagram hashtags and public accounts to easily organize feeds
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OT |  Socialwidget |
|---|---|---|
| Detected stores | 181 | 5,787(ahead) |
| Net store change, 28 days | 0 | −64 |
| Stores added, 28 days | Not enough data | 43 |
| Big-brand share | Not enough data | 9% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Australia, India | United States, United Kingdom, Australia |
Reviews
| Measure | OT | Socialwidget |
|---|---|---|
| App Store rating | 4.7 ★ | 4.9 ★(ahead) |
| App Store reviews | 43 | 627(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | OT | Socialwidget |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $9.90/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | OT | Socialwidget |
|---|---|---|
| Shopify category rank | #27 | #22(ahead) |
| Shopify App Charts | Not on this week’s charts | #5 in Image gallery |
| Built for Shopify | No | Yes |
| Launched | Nov 15, 2024 | Apr 15, 2020 |
| Languages | 1 | 1 |
| Developer | Omni Themes | OneCommerce |
FAQ
OT and Socialwidget: common questions
- Which is more popular, OT or Socialwidget?
- Socialwidget is detected on 32× as many Shopify stores as OT: 5,787 vs 181 as of Nov 5, 2026.
- Is OT or Socialwidget cheaper?
- Only Socialwidget lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, OT or Socialwidget?
- On the Shopify App Store: OT 4.7 from 43 reviews and Socialwidget 4.9 from 627 reviews.
- What features does each app list that the other doesn’t?
- OT lists 8 the others don’t mention, such as Drag-and-drop editor, Hover effects, Row, Shop the look. Socialwidget lists 8 the others don’t mention, such as Conversion tracking, Engagement tracking, Lightbox, List. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.