Flox: Instafeed Instagram Feed vs OT: Instagram Feed, Instafeed
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Flox is detected on 24× as many Shopify stores as OT: 4,338 vs 181 as of Nov 5, 2026.
- On the Shopify App Store: Flox 4.9 from 392 reviews and OT 4.7 from 43 reviews.
- Only Flox lists a free plan.
- OT lists 11 features Flox’s listing doesn’t mention, including Captions, Custom CSS, Drag-and-drop editor.
Head to head
- United States
- United Kingdom
- Australia
- United States
- Australia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Preview
- · 10 AI image credits each month
- · Every layout and shoppable posts
- · Free up to 1,000 storefront visits
Sell
- · Custom CSS, no Instafeed branding
- · Feed and link-in-bio insights
- · Grid, carousel, collage and more
- · Judge.me star ratings on posts
- · Link in bio page with click tracking
- · Multiple feeds, each on its own pages
Growth
- · 100 AI image credits each month
- · AI product photos with captions
- · Everything in Sell
- · Priority support
- · Spotlight reviews as AI posts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdd a shoppable Instagram feed to your store with Instafeed. Display your Instagram posts, Stories and Highlights automatically, and tag products so shoppers can buy straight from a post. Pick a grid, carousel, collage or spotlight layout and customise it to match your theme, no code needed. Create a shoppable link in bio page and turn product photos into new posts with AI Studio.
OT: Instagram Feed turns your Instagram into a sales channel. Create shoppable posts so customers can buy directly, choose which posts to show or hide, drag & drop to arrange, and customize layouts to match your brand. Your feed updates in real time - saving time, boosting engagement, and driving more sales.
- Display Instagram posts in a grid or slider gallery on your store
- Add links to you Instagram posts to make them shoppable on your website.
- Engage visitors with Instagram Stories and Highlights on your storefront
- Display Instagram posts (photos, videos, reels) in slider, grid, and highlight.
- Make posts shoppable: Tag products & let customers buy instantly.
- Drag-and-drop feed: Create the perfect display in seconds.
- Post filtering & hiding: Filter by hashtags or hide posts you don’t love.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Flox |  OT |
|---|---|---|
| Detected stores | 4,338(ahead) | 181 |
| Net store change, 28 days | −37 | 0 |
| Stores added, 28 days | 48 | Not enough data |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Australia, India |
Reviews
| Measure | Flox | OT |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.7 ★ |
| App Store reviews | 392(ahead) | 43 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 33% | Not enough data |
FAQ
Flox and OT: common questions
- Which is more popular, Flox or OT?
- Flox is detected on 24× as many Shopify stores as OT: 4,338 vs 181 as of Nov 5, 2026.
- Is Flox or OT cheaper?
- Only Flox lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Flox or OT?
- On the Shopify App Store: Flox 4.9 from 392 reviews and OT 4.7 from 43 reviews.
- What features does each app list that the other doesn’t?
- Flox lists 2 the others don’t mention, such as Engagement tracking, Reviews. OT lists 11 the others don’t mention, such as Captions, Custom CSS, Drag-and-drop editor, Hashtags. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.