Optionize Product Options vs SE: Option Price Calculator
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 14, 2026 for Optionize Product Options, Nov 13, 2026 for SE.
The short answer
- Optionize Product Options is detected on 2.4× as many Shopify stores as SE: 556 vs 231 as of Nov 14, 2026 for Optionize Product Options, Nov 13, 2026 for SE.
- On the Shopify App Store: Optionize Product Options 4.5 from 97 reviews and SE 4.6 from 53 reviews.
- Both list a free plan. Paid plans start at $9.99/month for Optionize Product Options and $14.99/month for SE.
- SE lists 11 features Optionize Product Options’s listing doesn’t mention, including Bulk pricing, Conditional pricing, Dimensions.
Head to head
Product Pricing by Formula & Price Table | Unlimited Options
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All 21 option types
- · Custom CSS
- · Email & chat support
- · Live preview
- · Multi-currency support
- · Unlimited options & option sets
Pro
- · Add-on prices & product linking
- · Conditional logic
- · Everything in Free
- · Import & export options
- · Priority support
- · Widget translations
Free Trial
- · All Ultra Features free for 14 days
- · Always free for stores on a develop plan
Basic
- · Change Product Image
- · Dimension Based Pricing
- · Easy Styling
- · Price Adjustment by Value
- · Pricing Tables
- · Swatch Option
Pro
- · Basic Plan +
- · Conditional Logic
- · Lookup Tables
- · Multi-Select
- · Option Formulas
- · Option Set Formula
Elite
- · Calculate Quantity and Weight by Formula
- · Discounts
- · Display Calculations as Text
- · Math Functions
- · Metadata variables
- · Pro Plan +
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptionize adds unlimited custom product options so shoppers can personalize before checkout, without using the three native product options or creating extra variants. Choose from 21 option types: text, swatches, file upload, date/time, dimension, and more. Use AI to draft option sets quickly. Add conditional logic, add-on prices, and linked products when you need them.
Perfectly price your customizable and measurement-based products. Specifically designed for sticker, blind, wallpaper, cabinet makers, fabric, counters & parts stores. Use mathematical pricing formulas to calculate option, quantity, weight & discount pricing without limits. Pricing table and vlookups support make complicated pricing easy. Show discounted pricing for options with quantity breaks.
- Unlimited: Create unlimited options and option sets for your products.
- 16+ Option Types: Text boxes, color/image swatches, file uploads, and much more!
- Conditional Logic: Hide or show options dynamically based on customer choices.
- Customizable Design: Tailor the appearance of your options to match your brand.
- Price custom & measurement-based products more accurately than your competition
- Use pricing tables and formulas for more dynamic & accurate option pricing.
- Use product & variant metafields as variables in your calculations and formulas.
- Unlimited product options: Swatch, Upload, Multi-select, Dropdown, Radio & more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Optionize Product Options |  SE |
|---|---|---|
| Detected stores | 556(ahead) | 231 |
| Net store change, 28 days | −1 | +1 |
| Stores added, 28 days | 6(ahead) | 3 |
| Big-brand share | 6% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Home & Garden, Hardware, Business & Industrial |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | Optionize Product Options | SE |
|---|---|---|
| App Store rating | 4.5 ★ | 4.6 ★(ahead) |
| App Store reviews | 97(ahead) | 53 |
| New reviews, 28 days | 3(ahead) | 0 |
| Reviewers a year or more in | 21% | Not enough data |
Pricing
| Measure | Optionize Product Options | SE |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $14.99/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Optionize Product Options | SE |
|---|---|---|
| Shopify category rank | #51(ahead) | #88 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | Yes |
| Launched | May 24, 2024 | May 27, 2022 |
| Languages | 1 | 106 |
| Developer | BasicApps | SE: Strategic Edge |
FAQ
Optionize Product Options and SE: common questions
- Which is more popular, Optionize Product Options or SE?
- Optionize Product Options is detected on 2.4× as many Shopify stores as SE: 556 vs 231 as of Nov 14, 2026 for Optionize Product Options, Nov 13, 2026 for SE.
- Is Optionize Product Options or SE cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Optionize Product Options and $14.99/month for SE. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Optionize Product Options or SE?
- On the Shopify App Store: Optionize Product Options 4.5 from 97 reviews and SE 4.6 from 53 reviews.
- What features does each app list that the other doesn’t?
- Optionize Product Options lists 2 the others don’t mention, such as Gift wrap, Manual updates. SE lists 11 the others don’t mention, such as Bulk pricing, Conditional pricing, Dimensions, Discount options. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 14, 2026 for Optionize Product Options, Nov 13, 2026 for SE; estimated figures are labeled.
Keep comparing
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How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 14, 2026 for Optionize Product Options, Nov 13, 2026 for SE. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.