MultiPixels ‑ Social Pixels vs ScaleUp: Google Ads Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- MultiPixels is detected on 1.7× as many Shopify stores as ScaleUp: 172 vs 101 as of Nov 4, 2026.
- On the Shopify App Store: MultiPixels 4.7 from 10 reviews and ScaleUp 5.0 from 6 reviews.
- MultiPixels lists 12 features ScaleUp’s listing doesn’t mention, including Audience segments, Click-through rates, Cost per acquisition.
Head to head
Unlimited multiple Facebook pixels, Feeds, Audience Builders
- United States
- India
- Brazil
- United States
- Netherlands
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Automatic updates to FB Catalogue
- · Pixels for Collections, Products, Pages
- · Unlimited Pixels: Install, track, backup
Advanced
- · Custom Audience Builder
- · Everything in "Starter"
- · FB Lookalikes Builder: 2x normal rate
- · Track users with iOS
Premium
- · Everything in "Advanced"
- · For Shopify Plus
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMultiPixels makes it easy to scale with Facebook, IG, TikTok, Snapchat, X and Pinterest Ads. Take the technical hassle out of pixel setup, backup & publishing, so you can focus on your customers. With unlimited secure pixels and super easy setup, get more sales while accurately tracking ad data, all in one place.
Automate Google Ads conversion tracking across multiple accounts with our no-code solution. Our app uses Google Pixel setup to track key events like Purchases, Add to Cart, Begin Checkout, and more. Enjoy error-free setup with one-click installation and automatic updates. Benefit from Enhanced Conversions and GDPR-compliant consent tracking.
- Effortlessly install multiple Social Ad pixels onto Shopify in minutes
- Facebook, IG, TikTok, Snapchat and Pinterest Ad pixel support, including iOS
- Keep your Ad Data secure with auto backups - even if your account gets blocked
- Scale quickly & easily with pixels for Shopify Collections, Products and Pages
- One-click Google Ads pixel setup with automatic updates for Shopify changes.
- Multi-account support for agencies managing multiple Google Ads accounts.
- Error-proof Google Ads tracking to prevent duplicate or missing conversions.
- Built-in consent tracking to ensure compliance with GDPR and privacy laws.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MultiPixels |  ScaleUp |
|---|---|---|
| Detected stores | 172(ahead) | 101 |
| Net store change, 28 days | +3 | +1 |
| Stores added, 28 days | 3(ahead) | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Sporting Goods |
| Top store countries | United States, India, Brazil | United States, Netherlands, United Kingdom |
Reviews
| Measure | MultiPixels | ScaleUp |
|---|---|---|
| App Store rating | 4.7 ★ | 5.0 ★(ahead) |
| App Store reviews | 10(ahead) | 6 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MultiPixels | ScaleUp |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 10 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | MultiPixels | ScaleUp |
|---|---|---|
| Shopify category rank | #74 | #43(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Feb 11, 2019 | Feb 21, 2025 |
| Languages | 1 | 1 |
| Developer | MultiPixels | ScaleUp |
FAQ
MultiPixels and ScaleUp: common questions
- Which is more popular, MultiPixels or ScaleUp?
- MultiPixels is detected on 1.7× as many Shopify stores as ScaleUp: 172 vs 101 as of Nov 4, 2026.
- Which has better reviews, MultiPixels or ScaleUp?
- On the Shopify App Store: MultiPixels 4.7 from 10 reviews and ScaleUp 5.0 from 6 reviews.
- What features does each app list that the other doesn’t?
- MultiPixels lists 12 the others don’t mention, such as Audience segments, Click-through rates, Cost per acquisition, Custom audiences. ScaleUp lists 11 the others don’t mention, such as Abandoned cart, Activity tracking, Analytics dashboard, Behavior. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.