Magic Wishlist & Emails vs Swym Wishlist Plus
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026.
The short answer
- Swym Wishlist Plus is detected on 111× as many Shopify stores as Magic Wishlist & Emails: 19,278 vs 173 as of Nov 6, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 55 reviews and Swym Wishlist Plus 4.7 from 1,477 reviews.
- Swym Wishlist Plus lists 41 features Magic Wishlist & Emails’s listing doesn’t mention, including A/B testing, Analytics, APIs and webhooks.
Head to head
Customizable, collaborative sales, clienteling, save for later
- United States
- United Kingdom
- India
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Starter
- · 3,000 Wishlist Actions/month
- · Add & view wishlists
- · Automated reminders
- · Collections & Quick View
- · Email opt-in capture
- · Price drop & stock alerts
Pro
- · 10,000 Wishlist actions/mo
- · Customer Segments
- · Email + Chat Support
- · Klaviyo, Attentive, Tapcart & Omnisend
- · Meta ads retargeting
- · Wishlist summary alerts
Premium
- · 24/5 support <4 hour response
- · 25,000 Wishlist actions/mo
- · Advanced configuration
- · Custom Data models
- · JavaScript SDK
- · REST APIs access
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Wishlist Plus enables your shoppers to save favorites and return to them later. Comes with powerful APIs to customize wishlists and integrates with leading email services to send price drop and restock alerts. Helps shoppers organize products into multiple wishlists and share them via emails, SMS, and socials. Supports anonymous wishlists. Comes with detailed reports on shopper behavior.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Seamlessly integrates with your Shopify theme. Get going in less than 5 mins.
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Sales and service team access for high-touch collaboration with shoppers.
- Reduce cart abandonment by enabling shoppers to save products for later.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Swym Wishlist Plus |
|---|---|---|
| Detected stores | 173 | 19,278(ahead) |
| Net store change, 28 days | +9 | −276 |
| Stores added, 28 days | 10 | 69(ahead) |
| Big-brand share | Not enough data | 20% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, India | United States, United Kingdom, Australia |
Reviews
| Measure | Magic Wishlist & Emails | Swym Wishlist Plus |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 55 | 1,477(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 0% | 35%(ahead) |
Pricing
| Measure | Magic Wishlist & Emails | Swym Wishlist Plus |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $29.99/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Magic Wishlist & Emails | Swym Wishlist Plus |
|---|---|---|
| Shopify category rank | #5 | Not enough data |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Jul 29, 2016 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Swym Corporation |
Switching movement
2 stores dropped one and added the other in the last 180 days
FAQ
Magic Wishlist & Emails and Swym Wishlist Plus: common questions
- Which is more popular, Magic Wishlist & Emails or Swym Wishlist Plus?
- Swym Wishlist Plus is detected on 111× as many Shopify stores as Magic Wishlist & Emails: 19,278 vs 173 as of Nov 6, 2026.
- Which has better reviews, Magic Wishlist & Emails or Swym Wishlist Plus?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 55 reviews and Swym Wishlist Plus 4.7 from 1,477 reviews.
- What features does each app list that the other doesn’t?
- Swym Wishlist Plus lists 41 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between Magic Wishlist & Emails and Swym Wishlist Plus?
- 2 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.