Mst: Wishlist Prime vs Magic Wishlist & Emails
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- Mst is detected on 3.8× as many Shopify stores as Magic Wishlist & Emails: 596 vs 157 as of Nov 4, 2026.
- On the Shopify App Store: Mst 4.5 from 157 reviews and Magic Wishlist & Emails 5.0 from 54 reviews.
- Mst lists 13 features Magic Wishlist & Emails’s listing doesn’t mention, including Analytics, Automations, Back-in-stock emails.
Head to head
Feature packed Wishlist at affordable cost
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Monthly
- · Alerts: On sale - Price drop - Restock
- · Customize Button & Icon & Wishlist page
- · Guest wishlist (no login required)
- · Multi-Language & Multi-Currency
- · Multiple wishlists per customer
- · REST API and Headless support
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWishlist is an effective and widely utilized tool in an e-commerce shop. The Wishlist app lets users save their favorite products, find them quickly & easily at a later time and buy them. Wishlists allow guests and customers to create & add products to an unlimited number of Wishlists. Also, users can create multiple wishlists. Customers can share wishlist. Easy app setup.
Give shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
- No limit on number of items in Wishlist. Fixed flat cost per month.
- Wishlist for guest users.
- Customers can add each variant in wishlist.
- Now support Shopify Theme 2.0
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mst |  Magic Wishlist & Emails |
|---|---|---|
| Detected stores | 596(ahead) | 157 |
| Net store change, 28 days | +6 | +7 |
| Stores added, 28 days | 17(ahead) | 7 |
| Big-brand share | 33% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Arts & Entertainment |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | Mst | Magic Wishlist & Emails |
|---|---|---|
| App Store rating | 4.5 ★ | 5.0 ★(ahead) |
| App Store reviews | 157(ahead) | 54 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Mst | Magic Wishlist & Emails |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $2/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Mst | Magic Wishlist & Emails |
|---|---|---|
| Shopify category rank | #39 | #5(ahead) |
| Shopify App Charts | #13 in Wishlists | #21 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Aug 5, 2014 | Jan 6, 2026 |
| Languages | 1 | 5 |
| Developer | Mascot Software Technologies Pvt. Ltd | Magic Apps |
FAQ
Mst and Magic Wishlist & Emails: common questions
- Which is more popular, Mst or Magic Wishlist & Emails?
- Mst is detected on 3.8× as many Shopify stores as Magic Wishlist & Emails: 596 vs 157 as of Nov 4, 2026.
- Which has better reviews, Mst or Magic Wishlist & Emails?
- On the Shopify App Store: Mst 4.5 from 157 reviews and Magic Wishlist & Emails 5.0 from 54 reviews.
- What features does each app list that the other doesn’t?
- Mst lists 13 the others don’t mention, such as Analytics, Automations, Back-in-stock emails, Cross-sell emails. Magic Wishlist & Emails lists 1 the others don’t mention, such as Conversion analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.