Magic Wishlist & Emails vs Wishlist Hero
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- Wishlist Hero is detected on 37× as many Shopify stores as Magic Wishlist & Emails: 5,744 vs 157 as of Nov 4, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Hero 4.7 from 424 reviews.
- Only Wishlist Hero lists a free plan.
- Wishlist Hero lists 17 features Magic Wishlist & Emails’s listing doesn’t mention, including Analytics, APIs and webhooks, Automations.
Head to head
Grow Sales with a customizable Wishlist & Email reminders
- United States
- United Kingdom
- Australia
- United States
- India
- Japan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free
- · Code-free setup
- · Detailed Reports
- · Multiple currencies/languages support
- · Share Wishlist via Email & Social media
- · Up to 500 wishlist additions/mo
Silver
- · Custom brand
- · Everything in Free plan
- · JS API
- · Klaviyo, GA4,FB & TikTok pixel
- · Low stock, On Sale email reminders
- · Up to 1,000 wishlist additions/mo
Gold Plus
- · Everything in Silver plan
- · REST API
- · SendGrid, Klaviyo & OmniSend integration
- · Up to 5,000 wishlist additions/mo
Platinum
- · Everything in Gold Plus plan
- · More volume? Contact us
- · Up to 10,000 wishlist additions/mo
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Fast and responsive customer care. Automated install for popular Shopify themes (and help to install for other themes). Works on product, collection and quick views. Track products, customers and their activities. Use the wishlist as a guest user (no login required). GDPR compliant. Get Email reminders when a wishlist product either has a low stock or a price drop.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- One-click setup, seamless integration with your theme & ensured using free help
- Email reminders for wishlisted items when they have low stock or price drop .
- Multiple currencies & languages support, tracking by Klaviyo-GA4-FB-TikTok pixel
- Wishlist addition from anywhere (product, collection, quick views .. )
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Wishlist Hero |
|---|---|---|
| Detected stores | 157 | 5,744(ahead) |
| Net store change, 28 days | +7 | +90 |
| Stores added, 28 days | 7 | 187(ahead) |
| Big-brand share | Not enough data | 15% |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | United States, India, Japan |
Reviews
| Measure | Magic Wishlist & Emails | Wishlist Hero |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 54 | 424(ahead) |
| New reviews, 28 days | Not enough data | 9 |
| Reviewers a year or more in | 0% | 21%(ahead) |
Pricing
| Measure | Magic Wishlist & Emails | Wishlist Hero |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $4/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Magic Wishlist & Emails | Wishlist Hero |
|---|---|---|
| Shopify category rank | #5(ahead) | #6 |
| Shopify App Charts | #21 in Wishlists | #2 in Wishlists |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Dec 26, 2019 |
| Languages | 5 | 3 |
| Developer | Magic Apps | Revamp |
FAQ
Magic Wishlist & Emails and Wishlist Hero: common questions
- Which is more popular, Magic Wishlist & Emails or Wishlist Hero?
- Wishlist Hero is detected on 37× as many Shopify stores as Magic Wishlist & Emails: 5,744 vs 157 as of Nov 4, 2026.
- Is Magic Wishlist & Emails or Wishlist Hero cheaper?
- Only Wishlist Hero lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Magic Wishlist & Emails or Wishlist Hero?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Hero 4.7 from 424 reviews.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 1 the others don’t mention, such as Purchase alerts. Wishlist Hero lists 17 the others don’t mention, such as Analytics, APIs and webhooks, Automations, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.