Google & YouTube vs X
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- X is detected on 4.6× as many Shopify stores as Google & YouTube: 3,196 vs 697 as of Nov 3, 2026.
- On the Shopify App Store: Google & YouTube 4.5 from 12,583 reviews and X 3.8 from 133 reviews.
- Google & YouTube lists 8 features X’s listing doesn’t mention, including Bulk editing, Conversion tracking, Feed optimization.
Head to head
Reach shoppers and get discovered across Google.
- United States
- United Kingdom
- Australia
- United States
- Japan
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAccess the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits.
Getting started is easy—install the Shopify app and launch ads in minutes to promote your Shopify store on X. Connect with over half a billion highly engaged users who come to X daily to discuss products and brands—tap into real-time conversations and reach the right audience to drive results for your business today.
- Connect your store to Merchant Center to showcase your products across Google
- Help drive more sales with a Performance Max ad campaign, powered by Google AI
- Connect your store to YouTube to turn viewers into shoppers
- Connect the full ecommerce journey with insights in Google Analytics
- Showcase up to 5 products in a scrollable media-forward carousel on your profile
- Create and manage ad campaigns effortlessly with X Ads.
- Drive shoppers to a customizable X Shop that supports up to 50 products
- Track performance with a 1-click X Pixel installation.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Google & YouTube |  X |
|---|---|---|
| Detected stores | 697 | 3,196(ahead) |
| Net store change, 28 days | 0 | +16 |
| Stores added, 28 days | Not enough data | 16 |
| Big-brand share | 6% | 19% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Japan, United Kingdom |
Reviews
| Measure | Google & YouTube | X |
|---|---|---|
| App Store rating | 4.5 ★(ahead) | 3.8 ★ |
| App Store reviews | 12,583(ahead) | 133 |
| New reviews, 28 days | 77 | Not enough data |
| Reviewers a year or more in | 23% | Not enough data |
Pricing
| Measure | Google & YouTube | X |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Google & YouTube | X |
|---|---|---|
| Shopify category rank | #3 | #34 |
| Shopify App Charts | #2 on Review surge in Ads | #1 in Marketplaces |
| Built for Shopify | No | No |
| Launched | Nov 28, 2017 | May 4, 2022 |
| Languages | 20 | 1 |
| Developer | Google LLC | X |
FAQ
Google & YouTube and X: common questions
- Which is more popular, Google & YouTube or X?
- X is detected on 4.6× as many Shopify stores as Google & YouTube: 3,196 vs 697 as of Nov 3, 2026.
- Which has better reviews, Google & YouTube or X?
- On the Shopify App Store: Google & YouTube 4.5 from 12,583 reviews and X 3.8 from 133 reviews.
- What features does each app list that the other doesn’t?
- Google & YouTube lists 8 the others don’t mention, such as Bulk editing, Conversion tracking, Feed optimization, GTIN management. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.