Google & YouTube vs Mulwi | 200+ Shopping Feeds
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- Google & YouTube is detected on 1.5× as many Shopify stores as Mulwi: 697 vs 453 as of Nov 3, 2026.
- On the Shopify App Store: Google & YouTube 4.5 from 12,583 reviews and Mulwi 5.0 from 751 reviews.
- Mulwi lists 32 features Google & YouTube’s listing doesn’t mention, including AI mapping, Attribute filtering, Attribute mapping.
Head to head
Reach shoppers and get discovered across Google.
Sell in 50+ marketplaces. Create custom XML feed or CSV feed.
- United States
- United Kingdom
- Australia
- Germany
- United Kingdom
- Romania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
FREE
- · No feeds customizations
- · No feeds translations
- · Up to 2 feeds
- · Up to store 50 products/100 variants
Pro 1
- · Additional Plans available
- · Feed customizations
- · Instant sync of product changes to feed
- · Up to 2 feeds
- · Up to store 1000 products/2500 variants
Pro 2
- · Additional Plans available
- · Automatic feed translations
- · Feed customizations
- · Instant sync of product changes to feed
- · Primary Shopify Market support
- · Up to 5 product feeds
Pro 3
- · AI category mapping
- · Additional Plans available
- · Feed customizations
- · Full Price lists support
- · Full Shopify Markets support
- · Instant sync of product changes to feed
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAccess the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits.
Boost sales on 200+ channels: Ready-to-use templates for Google Shopping feed, Facebook, Bing, Awin & more. Enjoy full feed customization or create custom XML, XLSX, CSV, TXT feeds with full control over columns & output to maximize conversions. Make the product feeds enrichment with variant options, metafields, Shopify Markets, dynamic attributes and other advanced tools and features.
- Connect your store to Merchant Center to showcase your products across Google
- Help drive more sales with a Performance Max ad campaign, powered by Google AI
- Connect your store to YouTube to turn viewers into shoppers
- Connect the full ecommerce journey with insights in Google Analytics
- Localize product prices with Shopify markets, catalog Price Lists
- Increase product visibility using Metafields, Meta Titles, Meta Descriptions
- Optimize your feeds by using suggestions from our Quality Control tool
- Expand your sales in local markets with translation services and apps
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Google & YouTube |  Mulwi |
|---|---|---|
| Detected stores | 697(ahead) | 453 |
| Net store change, 28 days | 0 | +13 |
| Stores added, 28 days | Not enough data | 24 |
| Big-brand share | 6% | 19% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | Germany, United Kingdom, Romania |
Reviews
| Measure | Google & YouTube | Mulwi |
|---|---|---|
| App Store rating | 4.5 ★ | 5.0 ★(ahead) |
| App Store reviews | 12,583(ahead) | 751 |
| New reviews, 28 days | 77 | Not enough data |
| Reviewers a year or more in | 23%(ahead) | 15% |
Pricing
| Measure | Google & YouTube | Mulwi |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $15/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Google & YouTube | Mulwi |
|---|---|---|
| Shopify category rank | #3 | #3 |
| Shopify App Charts | #2 on Review surge in Ads | #4 in Product feeds |
| Built for Shopify | No | Yes |
| Launched | Nov 28, 2017 | Jul 26, 2019 |
| Languages | 20 | 16 |
| Developer | Google LLC | Mirasvit Ecommerce Solutions |
FAQ
Google & YouTube and Mulwi: common questions
- Which is more popular, Google & YouTube or Mulwi?
- Google & YouTube is detected on 1.5× as many Shopify stores as Mulwi: 697 vs 453 as of Nov 3, 2026.
- Which has better reviews, Google & YouTube or Mulwi?
- On the Shopify App Store: Google & YouTube 4.5 from 12,583 reviews and Mulwi 5.0 from 751 reviews.
- What features does each app list that the other doesn’t?
- Mulwi lists 32 the others don’t mention, such as AI mapping, Attribute filtering, Attribute mapping, Bulk orders. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.