Which app has more detected Shopify stores, Facebook & Instagram or X?
Facebook & Instagram has the larger detected footprint with 1,759 detected stores.
Facebook & Instagram vs X
Adoption, reviews and pricing compared with real detection data: detected stores, review volume, pricing, top categories, countries and momentum.
Both: MarketplacesBoth: Apparel & AccessoriesBoth: Health & BeautyBoth: Home & Garden
Quick answer
As of Oct 30, 2026, Facebook & Instagram is detected on 1,759 Shopify stores vs 1,534 for X.
Side by side
Adoption, reviews, and pricing
| Signal | Facebook & Instagram | X |
|---|---|---|
| Detected stores | 1,759 | 1,534 |
| Reviews | 12,959 reviews | 133 reviews |
| Rating | 4.1 | 3.2 |
| Pricing | Free to install | Free |
| Top categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top countries | United States, United Kingdom | United States, Japan |
| 28-day net stores | −7 | 0 |
FAQ
Comparison notes
Does Shoplist show exact merchants switching between Facebook & Instagram and X?
The public page shows the aggregate switching count when Shoplist detects brands that dropped one app and added the other in the last 180 days. Store identities and direction stay behind signup.
What data powers these Shopify app comparisons?
Shoplist compares public storefront detections, Shopify App Store review data, pricing posture, category and country distributions, and the 28-day net store change for each app when available.