Fish Wishlist vs XB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- XB Wishlist is detected on 14× as many Shopify stores as Fish Wishlist: 1,419 vs 101 as of Nov 8, 2026.
- On the Shopify App Store: Fish Wishlist 5.0 from 20 reviews and XB Wishlist 4.8 from 63 reviews.
- Both list a free plan. Paid plans start at $12/month for Fish Wishlist and $11.95/month for XB Wishlist.
- Fish Wishlist lists 10 features XB Wishlist’s listing doesn’t mention, including Convert quote to order, Email notifications, Import and export.
Head to head
- Australia
- New Zealand
- United States
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All Features
- · Checkout Upsell Widget
- · Customer Accounts Widget
- · Klaviyo Integration
- · Shopify Flow Triggers
- · Shopify Markets Compatible
Grow
- · All Features
- · Up to 500 customers
Lightning
- · All features
- · Unlimited wishlist customers
Trade
- · Auto Invoicing
- · Create Draft Orders from Wishlist
- · Designed for B2B
- · Quantity Picker on Wishlist
- · Request a Quote function
Free
- · Basic analytics
- · Basic wishlist page
- · Export/Import wishlists (CSV)
- · Guest wishlist (no login required)
- · Multiwishlist
- · Save for Later in cart
Basic
- · Advanced analytics
- · Advanced styling
- · Back-in-stock email alerts
- · Everything in Free
- · Multi-language support
- · Price drop notifications
Pro
- · Advanced email marketing
- · Collaborator wishlist
- · Everything in Basic
- · Product recommendations
- · Shopify POS integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWishlist app with features to let customers create lists and share with friends. B2B pricing, plus Request a Quote for B2B stores. Fully integrated with Shopify POS. Get up and running in minutes. Extensive options to create an omnichannel custom wishlist shopping experience. Accounts Tab lets customers access their account with one click from anywhere on your site. White Glove Installation available.
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.
- Wishlist for Product & Collection Page, Checkout & Account Widgets
- Request a Quote, B2B pricing, Draft Order Integration
- Lighting fast blocks for easy installation on any theme
- Share Wishlist links & Social Proof widgets to boost sales
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fish Wishlist |  XB Wishlist |
|---|---|---|
| Detected stores | 101 | 1,419(ahead) |
| Net store change, 28 days | +5 | +6 |
| Stores added, 28 days | 5 | 28(ahead) |
| Big-brand share | Not enough data | 10% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Australia, New Zealand, United States | United States, India, United Kingdom |
Reviews
| Measure | Fish Wishlist | XB Wishlist |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 20 | 63(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Fish Wishlist | XB Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $12/month | $11.95/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Fish Wishlist | XB Wishlist |
|---|---|---|
| Shopify category rank | #16 | #13(ahead) |
| Shopify App Charts | #23 in Wishlists | #9 in Wishlists |
| Built for Shopify | Yes | Yes |
| Launched | Oct 11, 2024 | Sep 4, 2024 |
| Languages | 10 | 1 |
| Developer | Native App Co | XB |
FAQ
Fish Wishlist and XB Wishlist: common questions
- Which is more popular, Fish Wishlist or XB Wishlist?
- XB Wishlist is detected on 14× as many Shopify stores as Fish Wishlist: 1,419 vs 101 as of Nov 8, 2026.
- Is Fish Wishlist or XB Wishlist cheaper?
- Both list a free plan. Paid plans start at $12/month for Fish Wishlist and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Fish Wishlist or XB Wishlist?
- On the Shopify App Store: Fish Wishlist 5.0 from 20 reviews and XB Wishlist 4.8 from 63 reviews.
- What features does each app list that the other doesn’t?
- Fish Wishlist lists 10 the others don’t mention, such as Convert quote to order, Email notifications, Import and export, Multi-currency. XB Wishlist lists 8 the others don’t mention, such as Custom branding, Custom icons, Custom layouts, Favorites. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.