Fish Wishlist vs Ultimate Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Ultimate Wishlist is detected on 3× as many Shopify stores as Fish Wishlist: 306 vs 101 as of Nov 8, 2026.
- On the Shopify App Store: Fish Wishlist 5.0 from 20 reviews and Ultimate Wishlist 4.9 from 26 reviews.
- Both list a free plan. Paid plans start at $12/month for Fish Wishlist and $4.99/month for Ultimate Wishlist.
- Fish Wishlist lists 11 features Ultimate Wishlist’s listing doesn’t mention, including Convert quote to order, Email notifications, Import and export.
Head to head
Best wishlist app for your customer to add their favorite item
- Australia
- New Zealand
- United States
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All Features
- · Checkout Upsell Widget
- · Customer Accounts Widget
- · Klaviyo Integration
- · Shopify Flow Triggers
- · Shopify Markets Compatible
Grow
- · All Features
- · Up to 500 customers
Lightning
- · All features
- · Unlimited wishlist customers
Trade
- · Auto Invoicing
- · Create Draft Orders from Wishlist
- · Designed for B2B
- · Quantity Picker on Wishlist
- · Request a Quote function
Free plan
- · Customizable Text/Color
- · Full reports
- · Guest Wishlist
- · Non-English support
- · Share Wishlist
- · Up to 500 Wishlist/month
Basic
- · Custom Email Template
- · Everything in Free plan
- · Up to 1,000 Wishlist items/month
- · Up to 500 email reminders per month
Pro
- · Everything in Basic plan
- · Send email reminder to individual user
- · Up to 2,000 email reminders/month
- · Up to 5,000 Wishlist items/month
Premium
- · Everything in Pro plan
- · Facebook pixel integration
- · Up to 10,000 Wishlist items/month
- · Up to 5,000 email reminders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWishlist app with features to let customers create lists and share with friends. B2B pricing, plus Request a Quote for B2B stores. Fully integrated with Shopify POS. Get up and running in minutes. Extensive options to create an omnichannel custom wishlist shopping experience. Accounts Tab lets customers access their account with one click from anywhere on your site. White Glove Installation available.
With Ultimate wishlist customers can create wishlists with or without registration/login. Users can login to see their wishlist across multiple devices. Easily customizable all text and Non-English support. With Ultimate Wishlist’s strong statistics, you can learn which products and variants your customers want most so you can focus to promote those products.
- Wishlist for Product & Collection Page, Checkout & Account Widgets
- Request a Quote, B2B pricing, Draft Order Integration
- Lighting fast blocks for easy installation on any theme
- Share Wishlist links & Social Proof widgets to boost sales
- Easily customizable all text and appearance to match your store.
- Customers can create wishlists with or without registration/login.
- Allow customer to share their wishlist via Facebook, Twitter and Email.
- Customizable email template to send reminders to your customer about wishlist.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fish Wishlist |  Ultimate Wishlist |
|---|---|---|
| Detected stores | 101 | 306(ahead) |
| Net store change, 28 days | +5 | −4 |
| Stores added, 28 days | 5 | Not enough data |
| Big-brand share | Not enough data | 12% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Australia, New Zealand, United States | United States, United Kingdom, India |
Reviews
| Measure | Fish Wishlist | Ultimate Wishlist |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 20 | 26(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fish Wishlist | Ultimate Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $12/month | $4.99/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Fish Wishlist | Ultimate Wishlist |
|---|---|---|
| Shopify category rank | #16(ahead) | #59 |
| Shopify App Charts | #23 in Wishlists | #16 in Wishlists |
| Built for Shopify | Yes | No |
| Launched | Oct 11, 2024 | Sep 2, 2020 |
| Languages | 10 | 1 |
| Developer | Native App Co | ZedApps |
FAQ
Fish Wishlist and Ultimate Wishlist: common questions
- Which is more popular, Fish Wishlist or Ultimate Wishlist?
- Ultimate Wishlist is detected on 3× as many Shopify stores as Fish Wishlist: 306 vs 101 as of Nov 8, 2026.
- Is Fish Wishlist or Ultimate Wishlist cheaper?
- Both list a free plan. Paid plans start at $12/month for Fish Wishlist and $4.99/month for Ultimate Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Fish Wishlist or Ultimate Wishlist?
- On the Shopify App Store: Fish Wishlist 5.0 from 20 reviews and Ultimate Wishlist 4.9 from 26 reviews.
- What features does each app list that the other doesn’t?
- Fish Wishlist lists 11 the others don’t mention, such as Convert quote to order, Email notifications, Import and export, Multi-currency. Ultimate Wishlist lists 11 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.