Shoplift ‑ CRO & A/B Testing vs Variant ‑ AI CRO

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • Shoplift is detected on 29× as many Shopify stores as Variant: 1,967 vs 69 as of Nov 8, 2026.
  • On the Shopify App Store: Shoplift 4.9 from 134 reviews and Variant 5.0 from 9 reviews.
  • Paid plans start at $99/month for Shoplift and $199/month for Variant.

Head to head

Detected stores

Shoplift: 1,967
Variant: 69

App Store reviews

Shoplift: 134
Variant: 9

New reviews, 28 days

Shoplift: 1
Variant: —

Stores added, 28 days

Shoplift: 35
Variant: 5
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Design elements - Other
  • Site optimization - Other
  • Site optimization - Other
Languages
  • English
  • English
Launched
Sep 15, 2022
Jan 12, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
2 last full month
1 last full month
Detected stores
1,967active installs
  • Daniel Wellington EU
  • Oh Polly UK
  • MESHKI
  • GOOD AMERICAN
  • G FUEL
+1,962 more
69active installs
  • 100% PURE
  • NOMATIC
  • Medterra
  • Bokksu
  • Galia Lahav
+64 more
Most common store size
11-50 products25%
101-200 products19%
Top countries
  • United States44%
  • United Kingdom10%
  • Australia5%
  • United States62%
  • Israel13%
  • United Kingdom12%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01020JunAugNovFebAprJunAugOctShoplift ‑ CRO & A/B Testing: 7 reviews in June 2025Shoplift ‑ CRO & A/B Testing: 2 reviews in July 2025Shoplift ‑ CRO & A/B Testing: 4 reviews in August 2025Shoplift ‑ CRO & A/B Testing: 2 reviews in September 2025Shoplift ‑ CRO & A/B Testing: 2 reviews in November 2025Shoplift ‑ CRO & A/B Testing: 2 reviews in January 2026Shoplift ‑ CRO & A/B Testing: 2 reviews in February 2026Shoplift ‑ CRO & A/B Testing: 10 reviews in May 2026Shoplift ‑ CRO & A/B Testing: 13 reviews in June 2026Shoplift ‑ CRO & A/B Testing: 2 reviews in July 2026Shoplift ‑ CRO & A/B Testing: 3 reviews in August 2026Shoplift ‑ CRO & A/B Testing: 2 reviews in September 2026Variant ‑ AI CRO: 7 reviews in March 2026Variant ‑ AI CRO: 1 reviews in April 2026Variant ‑ AI CRO: 1 reviews in October 2026
ShopliftVariantCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $99 to $999/month
From $199 to $599/month
Plans
Core$99/month
14-day free trialStarting at $74. Based on site-wide monthly unique visitors.
  • · Apply winners to your live theme
  • · Bayesian results on CVR, RPV, and AOV
  • · CRO campaigns and test roadmaps
  • · Prioritize tests by impact & effort
  • · Segment by mobile vs. desktop
  • · Theme, template, and split URL testing
Advanced$399/month
14-day free trialStarting at $299. Based on site-wide monthly unique visitors.
  • · API - Use with Claude & ChatGPT
  • · Advanced audience segmentation
  • · Everything in Core
  • · GA4 integration & data exports
  • · Lift Assist branded section builder
  • · Personalization by audience
Pro$999/month
14-day free trialStarting at $699. Based on site-wide monthly unique visitors.
  • · CRO audit and testing roadmap
  • · Dedicated Merchant Success Manager
  • · Dedicated Slack channel
  • · Everything in Advanced
  • · Quarterly Business Review
  • · Twice-monthly CRO strategy sessions
Up to 5K Sessions$199/month
  • · AI-Powered CRO Recommendations
  • · AI-Powered Test Builder
  • · Analytics Research AI Agent
  • · Behavior & Ads Based Segments
  • · Custom Variant CRO Roadmap
  • · Dedicated Variant CRO Partner
Up to 10K Sessions$399/month
  • · AI-Powered CRO Recommendations
  • · AI-Powered Test Builder
  • · Analytics Research AI Agent
  • · Behavior & Ads Based Segments
  • · Custom Variant CRO Roadmap
  • · Dedicated Variant CRO Partner
Up to 25K Sessions$599/month
  • · AI-Powered CRO Recommendations
  • · AI-Powered Test Builder
  • · Analytics Research AI Agent
  • · Behavior & Ads Based Segments
  • · Custom Variant CRO Roadmap
  • · Dedicated Variant CRO Partner
Coverage
0 of 0 features0%
0 of 0 features0%
Unique strengths
—
—
000onlybothonly
ShopliftVariant0 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Shoplift4.9(134)Variant5.0(9)
Works with also listed by another
  • Checkout
  • Replo
  • PageFly
  • Recharge
  • Rebuy
  • Heatmap
  • Klaviyo
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How it sells itself

Shoplift is a CRO platform for Shopify Plus. Plan each launch, drop, or sale as a campaign of experiments and prioritize the ideas. A/B test product pages, collections, landing pages, cart and themes, split test URLs, and run price testing on products and subscriptions. Build theme and template variants in the theme editor without a developer, then apply winners to your live theme.

Variant helps Shopify brands increase conversion rates by using AI-powered personalization, product recommendations, and fast A/B testing. Detect high-intent customer segments automatically, personalize product pages, cart, and checkout, and run unlimited experiments with a no-code visual editor.

Key points
  • AB test PDPs, ab test landing pages, a/b test collections, homepage, search, etc
  • Theme Testing for big bets like rebrands, navigation tests, and mini-cart tests
  • Audience segmentation & advanced analytics for RPV, AOV, CVR, CTR, and more
  • Lift Assist: auto-generated AB tests that match your brand & store design
  • AI-powered A/B testing with a fast no-code visual editor
  • Automatic customer segment detection & real-time personalization
  • Personalized product recommendations on PDP, cart & checkout
  • AI-driven merchandising, bundles & cart upsells
Screenshots
Segmentation and Personalization to target any audience
Real-time split testing. Ultra-fast performance.A/B testing doesn't have to be a pain in the SaaSIntegrated with your store like never before.
Shopping experiences that are unique for the moment
Continuous learning that maximizes revenueShow every visitor their perfect experienceIdentify your highest-value opportunities

Installed with

Shoplift4.9(134)Variant5.0(9)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureShopliftVariant
Detected stores1,967(ahead)as of Nov 8, 202669as of Nov 8, 2026
Net store change, 28 days+35estimated+5estimated
Stores added, 28 days35(ahead)new and returning5new and returning
Big-brand share47%of stores of known sizeNot enough data
Top store categoriesHealth & Beauty, Apparel & Accessories, Home & GardenHealth & Beauty, Apparel & Accessories, Home & Garden
Top store countriesUnited States, United Kingdom, AustraliaUnited States, Israel, United Kingdom

Reviews

MeasureShopliftVariant
App Store rating4.9 ★5.0 ★(ahead)
App Store reviews134(ahead)9
New reviews, 28 days1Not enough data
Reviewers a year or more in9%Not enough data

Pricing

MeasureShopliftVariant
Free planNot listedNot listed
Lowest paid monthly plan$99/month(ahead)$199/month
Longest free trial14 daysNot listed
Plans listed33

Listing

MeasureShopliftVariant
Shopify category rank#5in Design elements - Other#40in Site optimization - Other
Shopify App Charts#3 in Design elements - Other#7 in Site optimization - Other
Built for ShopifyNoNo
LaunchedSep 15, 2022Jan 12, 2026
Languages1English1English
DeveloperShopliftVariant

FAQ

Shoplift and Variant: common questions

Which is more popular, Shoplift or Variant?
Shoplift is detected on 29× as many Shopify stores as Variant: 1,967 vs 69 as of Nov 8, 2026.
Is Shoplift or Variant cheaper?
Paid plans start at $99/month for Shoplift and $199/month for Variant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Shoplift or Variant?
On the Shopify App Store: Shoplift 4.9 from 134 reviews and Variant 5.0 from 9 reviews.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.