ConvertLab ‑ A/B Testing vs Variant ‑ AI CRO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for ConvertLab, Nov 8, 2026 for Variant.
The short answer
- Only ConvertLab lists a free plan. Paid plans start at $4.99/month for ConvertLab and $199/month for Variant.
Head to head
- United States
- Israel
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 active A/B test
- · 1 variant per test
- · A/B test product descriptions
- · AI-powered A/B test generation
- · Analytics dashboard
- · Real-time conversion tracking
Basic
- · 2 variants per test
- · 3 professional writing tones
- · 7 day rollback window
- · Everything in Free, plus...
- · One-click winner publishing
- · Test product titles, description or both
Growth
- · 30 day rollback window
- · 5 variants per test
- · A/B test product pricing
- · All 8 writing tones
- · Everything in Basic, plus...
- · Up to 50 active A/B tests
Scale
- · 90 day rollback window
- · Bulk A/B test creation flow
- · Everything in Growth, plus...
- · Multi-tone experiments
- · Premium AI model for better writing
- · Set auto-publish rules for test winners
Up to 5K Sessions
- · AI-Powered CRO Recommendations
- · AI-Powered Test Builder
- · Analytics Research AI Agent
- · Behavior & Ads Based Segments
- · Custom Variant CRO Roadmap
- · Dedicated Variant CRO Partner
Up to 10K Sessions
- · AI-Powered CRO Recommendations
- · AI-Powered Test Builder
- · Analytics Research AI Agent
- · Behavior & Ads Based Segments
- · Custom Variant CRO Roadmap
- · Dedicated Variant CRO Partner
Up to 25K Sessions
- · AI-Powered CRO Recommendations
- · AI-Powered Test Builder
- · Analytics Research AI Agent
- · Behavior & Ads Based Segments
- · Custom Variant CRO Roadmap
- · Dedicated Variant CRO Partner
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConvertLab helps merchants test different product description variants to understand which version customers respond to to drive more conversions. The app generates alternative descriptions using AI, runs controlled A/B tests, and reports on performance using add-to-cart behaviour. This gives merchants clearer insight into what resonates with shoppers and supports data-informed decisions when updating product pages.
Variant helps Shopify brands increase conversion rates by using AI-powered personalization, product recommendations, and fast A/B testing. Detect high-intent customer segments automatically, personalize product pages, cart, and checkout, and run unlimited experiments with a no-code visual editor.
- Generate multiple product description variants with AI.
- Run A/B tests to compare different versions of a product description.
- Track add-to-cart behaviour to understand which version drives more results.
- Choose from tone of voice settings to match your brand style.
- AI-powered A/B testing with a fast no-code visual editor
- Automatic customer segment detection & real-time personalization
- Personalized product recommendations on PDP, cart & checkout
- AI-driven merchandising, bundles & cart upsells
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ConvertLab |  Variant |
|---|---|---|
| Detected stores | Not published | 69 |
| Net store change, 28 days | 0 | +5 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Not published | United States, Israel, United Kingdom |
Reviews
| Measure | ConvertLab | Variant |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 9 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ConvertLab | Variant |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $199/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | ConvertLab | Variant |
|---|---|---|
| Shopify category rank | #226 | #40(ahead) |
| Shopify App Charts | Not on this week’s charts | #7 in Site optimization - Other |
| Built for Shopify | No | No |
| Launched | Dec 17, 2025 | Jan 12, 2026 |
| Languages | 1 | 1 |
| Developer | Xiza | Variant |
FAQ
ConvertLab and Variant: common questions
- Is ConvertLab or Variant cheaper?
- Only ConvertLab lists a free plan. Paid plans start at $4.99/month for ConvertLab and $199/month for Variant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for ConvertLab, Nov 8, 2026 for Variant; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for ConvertLab, Nov 8, 2026 for Variant. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.