CleverTap vs theMarketer: Email marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- theMarketer is detected on 2× as many Shopify stores as CleverTap: 392 vs 200 as of Nov 8, 2026.
- theMarketer lists 44 features CleverTap’s listing doesn’t mention, including A/B testing, Abandoned cart, Analytics.
Head to head
- India
- United States
- United Kingdom
- Romania
- Bulgaria
- Hungary
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 2 seats
- · Ecommerce email templates
- · Email support
- · Regular email & plain text
- · Up to 1000 contacts
- · Up to 5000 emails / month
Standard
- · 3 seats
- · Email & chat support
- · Push Notifications
- · Regular email & plain text
- · SMS
Ecommerce
- · Ecommerce email templates
- · Everything in Standard plus:
- · Personalized product recommendations
- · Simple RFM Analysis
Ecommerce PRO
- · Advanced RFM Analysis
- · Everything in Ecommerce plus:
- · Feedback
- · Launcher
- · Loyalty Program
- · Referral Program
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCleverTap is a customer retention and engagement cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap app allows merchants a no-code solution to integrate their Shopify stores seamlessly with their CleverTap account.
theMarketer is an email marketing and loyalty program platform enabling businesses to streamline their marketing processes, optimise their resources, and nurture customer lifetime value. Engage your customers instantly with newsletter / SMS / push notifications campaigns, and keep them coming back with our powerful Loyalty Program.
- No-code solution to integrate their Shopify stores seamlessly
- Have a seamless flow of Events and User data to the CleverTap Account
- Send personalized communication to users on channels like Web Push and Popups
- Ramp up your email marketing with personalised product recommendations
- Enhance customer retention and lifetime value with our Loyalty Program
- Ready to go email, SMS and push notifications automations to re-engage customers
- Turn your customers into brand ambassadors with our Referral Program
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | CleverTap |  theMarketer |
|---|---|---|
| Detected stores | 200 | 392(ahead) |
| Net store change, 28 days | +8 | +2 |
| Stores added, 28 days | 17(ahead) | 2 |
| Big-brand share | Not enough data | 5% |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India, United States, United Kingdom | Romania, Bulgaria, Hungary |
Reviews
| Measure | CleverTap | theMarketer |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 4 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | CleverTap | theMarketer |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $23.28/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 4 |
Listing
| Measure | CleverTap | theMarketer |
|---|---|---|
| Shopify category rank | #61 | #49 |
| Shopify App Charts | #3 in Content - Other | #14 in Email marketing |
| Built for Shopify | No | No |
| Launched | Jan 4, 2016 | Aug 5, 2024 |
| Languages | 1 | 1 |
| Developer | CleverTap | theMarketer International SRL - RO46003544 |
FAQ
CleverTap and theMarketer: common questions
- Which is more popular, CleverTap or theMarketer?
- theMarketer is detected on 2× as many Shopify stores as CleverTap: 392 vs 200 as of Nov 8, 2026.
- What features does each app list that the other doesn’t?
- theMarketer lists 44 the others don’t mention, such as A/B testing, Abandoned cart, Analytics, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.