AdRoll Advertising vs Trackify Facebook Pixel,TikTok
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- AdRoll Advertising is detected on 2.6× as many Shopify stores as Trackify Facebook Pixel,TikTok: 5,674 vs 2,153 as of Nov 13, 2026.
- On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and Trackify Facebook Pixel,TikTok 4.8 from 406 reviews.
- Only Trackify Facebook Pixel,TikTok lists a free plan.
- Trackify Facebook Pixel,TikTok lists 13 features AdRoll Advertising’s listing doesn’t mention, including Analytics dashboard, Demographic analysis, Device.
Head to head
Personalized ads on Google, FB, IG, TikTok & display networks
Multiple Pixels, Conversion API, Catalog & Audience Builder
- United States
- Australia
- United Kingdom
- United States
- United Kingdom
- China
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Ads
- · Audience segmentation
- · Display, native, video, and CTV ads
- · Reporting & insights
Free plan
- · 1 Conversion API / SS API
- · 1 Pixel: Facebook, TikTok, or Snapchat
- · All features - test the app fully
- · Up to 15 orders per month
GROWTH Plan
- · 24/7 App Support (all stores & themes)
- · 4 Conversion APIs (CAPI / SS API)
- · Ads, Events & Purchase Reporting
- · Catalogs & Product Feed (+100k variants)
- · Custom & Lookalike Audience Feed Builder
- · Facebook, Meta, Tiktok, Snapchat & more
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using two decades of data and machine learning, our full-funnel multichannel advertising solution is proven to generate awareness, deepen interest, and drive outcomes with tools for identifying the right audience,…
This Facebook pixel Shopify app gives complete data for better ad campaign decision-making with detailed analytics. Turbocharge social media ad campaigns on Facebook Ads & TikTok Ads by tracking customer behavior w/ Conversion API, Server Side Tracking, UTMs, TikTok Pixel, & Pixels Facebook. Use robust meta pixel Shopify data to build lookalike & retargeting audiences.
- Display Ads: Use dynamic ads that feature your products on millions of websites
- Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
- Email: Pair (unlimited!) emails with ads for peak performance
- Automations: Run pre-optimized retargeting campaigns across ads and email
- Add multiple Pixels, such as Facebook (Meta), Instagram, TikTok & Snapchat
- Create custom audiences based on the niche, collection, date, and activity time
- Real-time event tracking; the best Facebook pixel Shopify app for your store
- Create highly targeted Shopify custom, look-alike & retargeting audiences
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdRoll Advertising |  Trackify Facebook Pixel,TikTok |
|---|---|---|
| Detected stores | 5,674(ahead) | 2,153 |
| Net store change, 28 days | −88 | −13 |
| Stores added, 28 days | 7 | 36(ahead) |
| Big-brand share | 19% | 17% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, United Kingdom | United States, United Kingdom, China |
Reviews
| Measure | AdRoll Advertising | Trackify Facebook Pixel,TikTok |
|---|---|---|
| App Store rating | 4.4 ★ | 4.8 ★(ahead) |
| App Store reviews | 326 | 406(ahead) |
| New reviews, 28 days | Not enough data | 11 |
| Reviewers a year or more in | Not enough data | 3% |
Pricing
| Measure | AdRoll Advertising | Trackify Facebook Pixel,TikTok |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $18.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 2 |
Listing
| Measure | AdRoll Advertising | Trackify Facebook Pixel,TikTok |
|---|---|---|
| Shopify category rank | Not enough data | #14 |
| Shopify App Charts | Not on this week’s charts | #11 in Ads |
| Built for Shopify | No | Yes |
| Launched | Aug 19, 2015 | Oct 31, 2015 |
| Languages | 1 | 1 |
| Developer | AdRoll | Trackify X |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
AdRoll Advertising and Trackify Facebook Pixel,TikTok: common questions
- Which is more popular, AdRoll Advertising or Trackify Facebook Pixel,TikTok?
- AdRoll Advertising is detected on 2.6× as many Shopify stores as Trackify Facebook Pixel,TikTok: 5,674 vs 2,153 as of Nov 13, 2026.
- Is AdRoll Advertising or Trackify Facebook Pixel,TikTok cheaper?
- Only Trackify Facebook Pixel,TikTok lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, AdRoll Advertising or Trackify Facebook Pixel,TikTok?
- On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and Trackify Facebook Pixel,TikTok 4.8 from 406 reviews.
- What features does each app list that the other doesn’t?
- AdRoll Advertising lists 10 the others don’t mention, such as Audience segments, Bid optimization, Demographic, Engagement metrics. Trackify Facebook Pixel,TikTok lists 13 the others don’t mention, such as Analytics dashboard, Demographic analysis, Device, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between AdRoll Advertising and Trackify Facebook Pixel,TikTok?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.