AdRoll Advertising vs IP Facebook Pixel TikTok Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- AdRoll Advertising is detected on 5.7× as many Shopify stores as IP Facebook Pixel TikTok Pixel: 5,674 vs 1,004 as of Nov 13, 2026.
- On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and IP Facebook Pixel TikTok Pixel 4.9 from 253 reviews.
- IP Facebook Pixel TikTok Pixel lists 14 features AdRoll Advertising’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Event tracking.
Head to head
Personalized ads on Google, FB, IG, TikTok & display networks
- United States
- Australia
- United Kingdom
- United States
- United Kingdom
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Ads
- · Audience segmentation
- · Display, native, video, and CTV ads
- · Reporting & insights
Free to Install
- · Email Support
- · Unlimited browser-side pixels
Basic
- · 1 Conversion API & Server-side
- · Chat Support
- · Target: Entire store
- · Unlimited browser-side pixels
Standard
- · 2 Conversion APIs & Server-side
- · 24/7 Live Chat Support
- · Pixel Report
- · Target: Entire store
- · Track Unlimited Events
- · Unlimited browser-side pixels
Premium
- · Advance Pixel Analytics
- · Checkout Extensibility
- · Dedicated Support Agent ★
- · Target : Entire store & Collection Pixel
- · Target Specific Product Tag Pixel
- · Unlimited Conversion APIs & Server-side
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using two decades of data and machine learning, our full-funnel multichannel advertising solution is proven to generate awareness, deepen interest, and drive outcomes with tools for identifying the right audience,…
Effortlessly manage multiple tracking pixels including Facebook Pixel, TikTok Pixel, Snapchat Pixel,Meta Pixe Helper, Pinterest Tag, Meta ads, tiktok ads manager, TikTok for business, facebook and instagram shop, omega, Microsoft clarity. Bypass AdBlock & iOS restrictions with Conversion API for accurate Meta Advantage+ tracking. Boost your ROAS with real-time reports.
- Display Ads: Use dynamic ads that feature your products on millions of websites
- Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
- Email: Pair (unlimited!) emails with ads for peak performance
- Automations: Run pre-optimized retargeting campaigns across ads and email
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels.
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag.
- Bypass iOS 14+ and ad blocks with server side tracking(Conversion API).
- Fast US based support and team backed with years of DTC industry experience.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdRoll Advertising |  IP Facebook Pixel TikTok Pixel |
|---|---|---|
| Detected stores | 5,674(ahead) | 1,004 |
| Net store change, 28 days | −88 | +3 |
| Stores added, 28 days | 7 | 13(ahead) |
| Big-brand share | 19% | 14% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, United Kingdom | United States, United Kingdom, Hong Kong |
Reviews
| Measure | AdRoll Advertising | IP Facebook Pixel TikTok Pixel |
|---|---|---|
| App Store rating | 4.4 ★ | 4.9 ★(ahead) |
| App Store reviews | 326(ahead) | 253 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 4% |
Pricing
| Measure | AdRoll Advertising | IP Facebook Pixel TikTok Pixel |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $6.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | AdRoll Advertising | IP Facebook Pixel TikTok Pixel |
|---|---|---|
| Shopify category rank | Not enough data | #12 |
| Shopify App Charts | Not on this week’s charts | #22 in Analytics |
| Built for Shopify | No | Yes |
| Launched | Aug 19, 2015 | Apr 12, 2023 |
| Languages | 1 | 1 |
| Developer | AdRoll | infinitecommerce.io |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
AdRoll Advertising and IP Facebook Pixel TikTok Pixel: common questions
- Which is more popular, AdRoll Advertising or IP Facebook Pixel TikTok Pixel?
- AdRoll Advertising is detected on 5.7× as many Shopify stores as IP Facebook Pixel TikTok Pixel: 5,674 vs 1,004 as of Nov 13, 2026.
- Which has better reviews, AdRoll Advertising or IP Facebook Pixel TikTok Pixel?
- On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and IP Facebook Pixel TikTok Pixel 4.9 from 253 reviews.
- What features does each app list that the other doesn’t?
- AdRoll Advertising lists 9 the others don’t mention, such as Ad spend, Audience segments, Bid optimization, Dashboards. IP Facebook Pixel TikTok Pixel lists 14 the others don’t mention, such as Activity tracking, Analytics dashboard, Event tracking, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between AdRoll Advertising and IP Facebook Pixel TikTok Pixel?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.