AB Tasty | CRO & A/B Testing vs Visually A/B Testing & CRO

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.

The short answer

  • Visually A/B Testing & CRO is detected on 12× as many Shopify stores as AB Tasty: 1,880 vs 162 as of Nov 3, 2026.
  • On the Shopify App Store: AB Tasty 4.9 from 6 reviews and Visually A/B Testing & CRO 4.8 from 151 reviews.
  • Only Visually A/B Testing & CRO lists a free plan.
  • Visually A/B Testing & CRO lists 26 features AB Tasty’s listing doesn’t mention, including A/B testing, AI recommendations, Announcement bar.

Head to head

Detected stores

AB Tasty: 162
Visually A/B Testing & CRO: 1,880

App Store reviews

AB Tasty: 6
Visually A/B Testing & CRO: 151

New reviews, 28 days

AB Tasty: 0
Visually A/B Testing & CRO: 1

Stores added, 28 days

AB Tasty: —
Visually A/B Testing & CRO: 4
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Design elements - Other
  • Analytics
  • Upsell and cross-sell
  • Design elements - Other
Languages
  • English
  • English
Launched
May 7, 2024
Jun 15, 2022
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
162active installs
  • Steve Madden
  • OUAI
  • Victoria Beckham Int
  • Club L London - UK
  • REFY
+157 more
1,880active installs
  • Daniel Wellington EU
  • Laura Mercier - US
  • Rare Beauty
  • NOBULL
  • Nine West
+1,875 more
Most common store size
201-500 products20%
11-50 products24%
Top countries
  • United States19%
  • United Kingdom19%
  • France16%
  • United States41%
  • United Kingdom11%
  • Australia5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510JunDecFebAprJunAugOctAB Tasty | CRO & A/B Testing: 1 reviews in June 2024AB Tasty | CRO & A/B Testing: 4 reviews in April 2026AB Tasty | CRO & A/B Testing: 1 reviews in May 2026Visually A/B Testing & CRO: 2 reviews in November 2025Visually A/B Testing & CRO: 6 reviews in December 2025Visually A/B Testing & CRO: 4 reviews in January 2026Visually A/B Testing & CRO: 4 reviews in February 2026Visually A/B Testing & CRO: 3 reviews in March 2026Visually A/B Testing & CRO: 9 reviews in April 2026Visually A/B Testing & CRO: 6 reviews in May 2026Visually A/B Testing & CRO: 9 reviews in June 2026Visually A/B Testing & CRO: 5 reviews in July 2026Visually A/B Testing & CRO: 4 reviews in August 2026Visually A/B Testing & CRO: 4 reviews in September 2026Visually A/B Testing & CRO: 1 reviews in October 2026
AB TastyVisually A/B Testing & CROCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $80/month
Plans
Free (for clients)Free to install
AB Tasty account is required to use the app
Free - Dev StoresFree
  • · AI-Powered Visual Editor
  • · Chat Support
  • · Free for development stores
  • · Try all of our platform features
Up to 100 Orders$15/month
14-day free trial
  • · AI-Powered Visual Editor
  • · Advanced Personalization
  • · Chat Support
  • · Unlimited A/B Tests
  • · Unlimited Recs, Upsells & Post Purchase
Up to 200 Orders$25/month
14-day free trial
  • · AI-Powered Visual Editor
  • · Advanced Personalization
  • · Chat Support
  • · Unlimited A/B Tests
  • · Unlimited Recs, Upsells & Post Purchase
Up to 600 Orders$80/month
14-day free trial
  • · AI-Powered Visual Editor
  • · Advanced Personalization
  • · Chat Support
  • · Unlimited A/B Tests
  • · Unlimited Recs, Upsells & Post Purchase
Coverage
0 of 26 features0%
26 of 26 features100%
Unique strengths
—
  • A/B testing
  • AI recommendations
  • Announcement bar
  • Cart drawer
  • +22 more
Upsell and cross-sell
0%0/26
100%26/26
Analytics
0%0/6
100%6/6
Customization
0%0/14
100%14/14
Offers and recommendations
0%0/6
100%6/6
0026onlybothonly
AB TastyVisually A/B Testing & CRO26 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Google Analytics 4
  • Big Query
  • Amplitude
  • Contentsquare
  • Salesforce Marketing Cloud
  • Segment
  • Checkout
  • Okendo
  • Stamped
  • Loox
  • Yotpo
  • Klaviyo
  • Google Analytics
How it sells itself

AB Tasty helps merchants improve their stores by tracking visitor behaviour and sending data to AB Tasty dashboards. It turns standard Shopify events into automatic campaign goals. The app respects consent rules under GDPR and offers flexible loading options to optimize speed and reduce flicker. Merchants can run A/B tests, multivariate experiments, and personalized experiences using a visual, no-code editor.

AI-powered A/B testing, split testing, and personalization. With Visually AI, test every stage of the shopper journey: AB test homepage, PDPs, carts, A/B test checkouts and post-purchase upsells. Instantly generate site components and uncover what drives conversion rate. Visually connects to your Shopify data for full-funnel analytics and segmentation in one place.

Key points
  • Use our no/low code editor to easily build content with no technical knowledge
  • Use one of our numerous widgets or build your own widgets
  • Benefit from advanced analytics reports or send data in your own tool
  • AB test & Launch full funnel tests in minutes and with no code
  • Personalization & Behavioral Targeting
  • Price, checkout and shipping A/B testing
  • Post Purchase Upsells & Product Recommendations
Screenshots
AB Tasty Experience Dashboard
AB Tasty Widget LibraryAB Tasty app for Shopify - Installation processAB Tasty Personalization List
Upsells
Product recommendationsPersonalization & SegmentationA/B Test

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAB TastyVisually A/B Testing & CRO
Detected stores162as of Nov 3, 20261,880(ahead)as of Nov 3, 2026
Net store change, 28 days0estimated−35estimated
Stores added, 28 daysNot enough data4new and returning
Big-brand shareNot enough data37%of stores of known size
Top store categoriesApparel & Accessories, Health & Beauty, Home & GardenApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesUnited States, United Kingdom, FranceUnited States, United Kingdom, Australia

Reviews

MeasureAB TastyVisually A/B Testing & CRO
App Store rating4.9 ★(ahead)4.8 ★
App Store reviews6151(ahead)
New reviews, 28 days01(ahead)
Reviewers a year or more inNot enough data23%

Pricing

MeasureAB TastyVisually A/B Testing & CRO
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$15/month
Longest free trialNot listed14 days
Plans listed14

Listing

MeasureAB TastyVisually A/B Testing & CRO
Shopify category rank#279in Analytics#121in Upsell and cross-sell
Shopify App ChartsNot on this week’s charts#17 in Upsell and cross-sell
Built for ShopifyNoNo
LaunchedMay 7, 2024Jun 15, 2022
Languages1English1English
DeveloperAB TastyVisually.io

FAQ

AB Tasty and Visually A/B Testing & CRO: common questions

Which is more popular, AB Tasty or Visually A/B Testing & CRO?
Visually A/B Testing & CRO is detected on 12× as many Shopify stores as AB Tasty: 1,880 vs 162 as of Nov 3, 2026.
Is AB Tasty or Visually A/B Testing & CRO cheaper?
Only Visually A/B Testing & CRO lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, AB Tasty or Visually A/B Testing & CRO?
On the Shopify App Store: AB Tasty 4.9 from 6 reviews and Visually A/B Testing & CRO 4.8 from 151 reviews.
What features does each app list that the other doesn’t?
Visually A/B Testing & CRO lists 26 the others don’t mention, such as A/B testing, AI recommendations, Announcement bar, Cart drawer. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.