A/B: Product and Price Testing vs Intelligems: A/B Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- Intelligems is detected on 31× as many Shopify stores as A/B: 6,408 vs 206 as of Nov 3, 2026.
- On the Shopify App Store: A/B 4.7 from 155 reviews and Intelligems 4.8 from 208 reviews.
- Only A/B lists a free plan. Paid plans start at $19.99/month for A/B and $69/month for Intelligems.
- A/B lists 15 features Intelligems’s listing doesn’t mention, including A/B testing, ALT text, Analytics.
Head to head
Product Page AB Testing to increase conversion rate & sales
A/B Test your prices and shipping rates to boost profit
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic customer support
- · Run a single A/B test
- · Test analytics
- · Up to 500 impressions per month
Premium
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited simultaneous A/B tests
- · Up to 5,000 impressions per month
- · and more!
Business
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited simultaneous A/B tests
- · Up to 50,000 impressions per month
- · and more!
Enterprise
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited impressions per month
- · Unlimited simultaneous A/B tests
- · and more!
Smart Content
- · Connect to Slack, Claude, ChatGPT & more
- · Know which content tests to run next
- · Personalize every page by audience
- · See profit per visitor on every test
- · Test landing pages, themes, and content
- · Use AI to make content edits quickly
Smart Merchandise
- · Add PDP and cart upsells
- · Add progress bars and messaging
- · Add quantity breaks and bundles
- · All Smart Content features, plus:
- · Automate free gift with purchase
- · Test discount types and amounts
Smart Shipping
- · Add free shipping progress bar
- · All Smart Content features, plus:
- · Find your best free shipping threshold
- · Personalize rates by audience
- · Test flat, weight, and zone rates
- · Track profit on every shipping test
Unlimited
- · All Smart Content features, plus:
- · Get a dedicated Customer Success Manager
- · Launch with white glove onboarding
- · Receive a storefront audit and roadmap
- · Run unlimited tests & uncapped AI usage
- · Smart Checkout & Post-Purchase
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith AB Test, you can run A/B tests on your Shopify landing page, product page, pricing, price testing, copywriting, images, product page layouts in order to find out what converts best all through our detailed analytics dashboard.
AB test prices, content, shipping, discounts, checkout, and post-purchase offers to grow profit. Find the right price for every product, roll out winning variants across segments, and track results using your own COGS and metrics. Whether you're testing content updates, new discount strategies, or post-purchase offers, we help Shopify brands run experiments that drive real business impact.
- Maximize Store Sales, Conversion Rates, and Profitability by A/B Testing
- Site Speed is Important. Zero Impact on Website Load Time, Guaranteed
- Intuitive Reporting & Powerful Analytics to Understand How to Improve your Site
- Create Tests Without Coding and Without a Statistics Degree. Set up in Minutes.
- AB test themes, templates, copy, content, & landing pages to supercharge revenue
- AB test product prices, shipping rates/thresholds to find profit opportunities
- Maximize profit by creating segmented, personalized content, offers, and prices
- Experiment with & personalize offers and discounts to measure incremental impact
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  A/B |  Intelligems |
|---|---|---|
| Detected stores | 206 | 6,408(ahead) |
| Net store change, 28 days | −3 | +119 |
| Stores added, 28 days | 3 | 356(ahead) |
| Big-brand share | Not enough data | 40% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Netherlands |
Reviews
| Measure | A/B | Intelligems |
|---|---|---|
| App Store rating | 4.7 ★ | 4.8 ★(ahead) |
| App Store reviews | 155 | 208(ahead) |
| New reviews, 28 days | 4 | 4 |
| Reviewers a year or more in | 0% | 40%(ahead) |
Pricing
| Measure | A/B | Intelligems |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19.99/month(ahead) | $69/month |
| Longest free trial | 5 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | A/B | Intelligems |
|---|---|---|
| Shopify category rank | #55 | #8 |
| Shopify App Charts | Not on this week’s charts | #1 in Pricing optimization |
| Built for Shopify | No | No |
| Launched | Aug 9, 2021 | Dec 1, 2021 |
| Languages | 1 | 1 |
| Developer | Trident AB | Intelligems |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
A/B and Intelligems: common questions
- Which is more popular, A/B or Intelligems?
- Intelligems is detected on 31× as many Shopify stores as A/B: 6,408 vs 206 as of Nov 3, 2026.
- Is A/B or Intelligems cheaper?
- Only A/B lists a free plan. Paid plans start at $19.99/month for A/B and $69/month for Intelligems. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, A/B or Intelligems?
- On the Shopify App Store: A/B 4.7 from 155 reviews and Intelligems 4.8 from 208 reviews.
- What features does each app list that the other doesn’t?
- A/B lists 15 the others don’t mention, such as A/B testing, ALT text, Analytics, Broken links. Intelligems lists 14 the others don’t mention, such as A/B testing, Analytics, Custom pricing, Dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between A/B and Intelligems?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.