A/B: Product and Price Testing vs ABConvert: A/B Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- ABConvert is detected on 3× as many Shopify stores as A/B: 609 vs 206 as of Nov 3, 2026.
- On the Shopify App Store: A/B 4.7 from 155 reviews and ABConvert 4.7 from 113 reviews.
- Only A/B lists a free plan. Paid plans start at $19.99/month for A/B and $99/month for ABConvert.
- A/B lists 15 features ABConvert’s listing doesn’t mention, including A/B testing, ALT text, Analytics.
Head to head
Product Page AB Testing to increase conversion rate & sales
- United States
- United Kingdom
- Australia
- United States
- Germany
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic customer support
- · Run a single A/B test
- · Test analytics
- · Up to 500 impressions per month
Premium
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited simultaneous A/B tests
- · Up to 5,000 impressions per month
- · and more!
Business
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited simultaneous A/B tests
- · Up to 50,000 impressions per month
- · and more!
Enterprise
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited impressions per month
- · Unlimited simultaneous A/B tests
- · and more!
Starter
- · 24/7 AI assistant
- · Analytics dashboard
- · Audience targeting
- · Checkout test
- · Offer test
- · Shipping test
Growth
- · All Starter features
- · Live guided onboarding
- · Price test
- · Theme check service
Scale
- · All Growth features
- · Monthly test reviews
- · Multi-market price test
- · Prioritized technical support
Pro
- · All Scale features
- · Dedicated Slack channel
- · Dedicated account manager
- · White-glove onboarding
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith AB Test, you can run A/B tests on your Shopify landing page, product page, pricing, price testing, copywriting, images, product page layouts in order to find out what converts best all through our detailed analytics dashboard.
ABConvert helps growing Shopify brands and CRO teams improve revenue and profit through continuous testing. Compare prices, discounts, shipping thresholds, pages, themes and checkout. Evaluate revenue per visitor, AOV, conversion and profit using your own product, shipping and transaction costs. Target audiences, personalize proven experiences and schedule tests.
- Maximize Store Sales, Conversion Rates, and Profitability by A/B Testing
- Site Speed is Important. Zero Impact on Website Load Time, Guaranteed
- Intuitive Reporting & Powerful Analytics to Understand How to Improve your Site
- Create Tests Without Coding and Without a Statistics Degree. Set up in Minutes.
- A/B Tests: Prices, Shipping Rates & Product Content/Template/Theme & Checkout
- Free Shipping Thresholds & Flat Rate Experiments: To maximize your AOV & CVR
- LIVE Traffic Splitting: Real-time split test results with low speed impacts
- Price Tests: Displays different price based on UTM sources by country
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  A/B |  ABConvert |
|---|---|---|
| Detected stores | 206 | 609(ahead) |
| Net store change, 28 days | −3 | +1 |
| Stores added, 28 days | 3 | 70(ahead) |
| Big-brand share | Not enough data | 30% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Germany, Netherlands |
Reviews
| Measure | A/B | ABConvert |
|---|---|---|
| App Store rating | 4.7 ★ | 4.7 ★ |
| App Store reviews | 155(ahead) | 113 |
| New reviews, 28 days | 4(ahead) | 0 |
| Reviewers a year or more in | 0% | Not enough data |
FAQ
A/B and ABConvert: common questions
- Which is more popular, A/B or ABConvert?
- ABConvert is detected on 3× as many Shopify stores as A/B: 609 vs 206 as of Nov 3, 2026.
- Is A/B or ABConvert cheaper?
- Only A/B lists a free plan. Paid plans start at $19.99/month for A/B and $99/month for ABConvert. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, A/B or ABConvert?
- On the Shopify App Store: A/B 4.7 from 155 reviews and ABConvert 4.7 from 113 reviews.
- What features does each app list that the other doesn’t?
- A/B lists 15 the others don’t mention, such as A/B testing, ALT text, Analytics, Broken links. ABConvert lists 10 the others don’t mention, such as A/B testing, AI-powered rules, Analytics, Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.