iamota
About iamota
Boutique Shopify Platinum Partner helping brands like Dollar Shave Club, ONNIT, Fox Factory & Herschel succeed on Shopify Plus. We pair deep Shopify expertise with Commerce Intelligence — merchant data + AI analysis — to help you get more from every commerce investment.
Additional Services
- Website audit and optimization strategy
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Our Projects & Clients
Dollar Shave Club
Complex Custom Subscription Migration Migrated Dollar Shave Club’s custom legacy system to Shopify Plus, and tackled vast data sets, business logic, legacy pricing, and intricate shipping rules. We streamlined the user experience and operational workflows across Shopify, Ordergroove, and other best in class apps such as Klaviyo and Gorgias.
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Herschel
Headless-to-Headed Consolidation Herschel had outgrown its Shopify+CMS headless stack across four regional storefronts in 70+ countries, weighed down by high overhead and a content team boxed in by dev dependencies. We consolidated the brand onto one unified theme with a full redesign, new PDP templates and Algolia-powered discovery, cutting TCO and empowering the team to build pages themselves.
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ONNIT
ONNIT is a leading holistic wellness company founded in 2010 by Aubrey Marcus and co-founded by Joe Rogan. Now owned by Unilever, ONNIT sought to unify and migrate both the DTC and B2B commerce businesses to Shopify Plus. At the same time, they wanted to launch with a rebrand, dial up conversion focussed UX and improve subscription performance.
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Fox Factory
A Platform Consolidation Play Took Fox Factory Bike and Power Vehicle groups and consolidated their CMS systems and migrated to Shopify Plus. Addressed product discovery complexities, guiding users via technical fitment data and custom finders. Simplified site management and ensured consistent brand storytelling across global regions.
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Flamingo (a Harry's inc. brand)
Subscription Migration & Flexibility From a customer tech stack to Shopify Plus and Recharge in less than 3 months. Addressed operational inefficiencies and enhanced subscription management requirements. The streamlined process improved scalability, inventory management, and allowed for a smooth new product launch.
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ONETeam Sports
DTC, B2B & POS Migration Migration from Magento to Shopify Plus. Split the brand into Home Run Sports retail and B2B brand OneTeam Sports. Restructured the retail catalog of 30,000 SKUs, improved product discovery and incorporated Shopify POS. With B2B, we streamlined the workflows to modernize their sales team process.
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Comprehensive Brand and eCommerce Strategy for DUER
DUER project's scope included brand strategy and identity development, alongside a comprehensive content strategy and development. We focused on eCommerce strategies encompassing business, functional, and technical aspects. The project also explored international expansion opportunities and ongoing website management, wrapping up with website UX design and development for an enhanced user experience.
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Comprehensive eCommerce and Accessibility Strategy for Blundstone
For Blundstone, we focused on improving the website's ongoing management while ensuring compliance with accessibility standards such as ADA and WCAG. Our approach included comprehensive eCommerce strategy development encompassing business, functional, and technical aspects, along with executing a detailed website audit and optimization strategy. Additionally, we prioritized the design and development of a user-friendly website UX to enhance overall site performance.
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Comprehensive eCommerce Migration and Optimization for Kraft Music
The project for Kraft Music involved a comprehensive migration from Magento, focusing on a robust eCommerce strategy encompassing business, functional, and technical aspects. We also provided ongoing website management, conducted a thorough website audit and optimization strategy, and developed an enhanced user experience design to ensure a seamless transition and improved online presence.
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Comprehensive eCommerce Strategy and Website Development for Vega
The Vega project focused on a comprehensive content strategy and development, aligning eCommerce initiatives with business, functional, and technical strategies. It included efforts for international expansion, ongoing website management, and meticulous website UX design and development, while also catering to wholesale and B2B needs.
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