ONNIT
Expert
ONNIT is a leading holistic wellness company founded in 2010 by Aubrey Marcus and co-founded by Joe Rogan. Now owned by Unilever, ONNIT sought to unify and migrate both the DTC and B2B commerce businesses to Shopify Plus. At the same time, they wanted to launch with a rebrand, dial up conversion focussed UX and improve subscription performance.