Herschel

Headless-to-Headed Consolidation Herschel had outgrown its Shopify+CMS headless stack across four regional storefronts in 70+ countries, weighed down by high overhead and a content team boxed in by dev dependencies. We consolidated the brand onto one unified theme with a full redesign, new PDP templates and Algolia-powered discovery, cutting TCO and empowering the team to build pages themselves.