Anatta
About Anatta
Anatta is the enterprise Shopify migration partner for $50M–$2B omnichannel brands, founded in Austin, TX in 2008. We built the Anatta Agentic Operating System — software that orchestrates AI agents and human judgment to ship work in weeks, not quarters.
Additional Services
- Theme customization
- International expansion
- Site performance and speed
- Wholesale/B2B
- Business strategy guidance
- Systems integration
- Headless commerce
- Website audit and optimization strategy
- Custom apps and integrations
- Conversion rate optimization
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Our Projects & Clients
Vuori
Vuori | Boosting Technical Velocity on Shopify to Support Rapid Growth Anatta has played a pivotal role in Vuori’s broader efforts to scale its physical retail and eCommerce channels. By providing Vuori with a cross-functional product and engineering team of 10+ full-time staff, Anatta boosted development velocity and launched key initiatives like Checkout Extensibility and POS integration.
Anatta
Featured work
buybuy BABY
buybuy BABY | Migrating a $1.5B Enterprise Retailer to Shopify in 31 Days Dream On Me acquired buybuy BABY in 2023, inheriting closed stores and an offline website. With $1.5B in projected sales at stake, they needed a new Shopify store in just 31 days. Anatta took on this ambitious timeline, rewriting the playbook for enterprise migrations and helping them create a new foundation for success.
Anatta
Featured work
Dollar Shave Club
Dollar Shave Club | Accelerating the Quantity & Quality of DSC’s Optimization Experiments During their partnership, Anatta was able to not only launch 60+ high-value conversion tests for DSC, recovering considerable growth—but also empowered DSC to seamlessly run their own CRO program. With Anatta’s support, the output of CRO experiments DSC launched shattered the brand's internal records.
Anatta
Featured work
Rothy's
Rothy’s | Sprinting for Growth & Global Success When Rothy’s first sought out a partnership with Anatta, the now globally acclaimed footwear brand was just getting its footing in DTC. But over 8 years of partnership, they didn't just walk—they sprinted. Together, they launched internationally, accomplished 6 site redesigns, 3 rebrands, 2 platform migrations—and launched more than 400 CRO tests.
Anatta
Featured work
Athletic Greens
Athletic Greens | Anatta’s Technical Expertise Helps Position a DTC Industry Leader Athletic Greens was experiencing rapid growth when the brand first partnered with Anatta for expert technical guidance in 2018. Anatta’s PWA launch, subscription experience optimization, and efforts to take AG1 international helped the brand scale from $15M to $150M in the first 6 years of their partnership.
Anatta
Featured work
Comprehensive Platform Migration and Strategy Implementation for Athletic Greens
The project involved the migration of Athletic Greens from a custom platform to Shopify. We provided comprehensive business strategy guidance covering operations, resources, and financials, as well as an in-depth eCommerce strategy encompassing business, functional, and technical aspects. Our ongoing management ensured the website's performance, complemented by an audit and optimization strategy, along with a focus on UX design and development for an enhanced user experience.
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Anatta
Featured work
Comprehensive Brand and eCommerce Strategy Development for Cariuma
The Cariuma project involved developing a comprehensive strategy focusing on brand identity, operations, and eCommerce functional aspects. Our efforts included ongoing website management and a dedicated website audit and optimization strategy. We also emphasized enhancing user experience through tailored UX design and development to ensure effective engagement and operational efficiency.
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Anatta
Featured work
Comprehensive Migration and Strategy Development for Four Sigmatic
The project for Four Sigmatic involved a comprehensive migration from Magento to Shopify. This included developing a cohesive brand strategy and establishing a strong brand identity. We focused on optimizing business operations, resources, and financial strategies, while also addressing eCommerce strategies on various fronts—functional, technical, and business. The ongoing website management ensures smooth operations, and systems integration enhances overall efficiency. A thorough website audit and optimization strategy was conducted to improve performance and user experience, complemented by dedicated UX design and development.
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Anatta
Featured work
Comprehensive Brand and eCommerce Strategy for Rothys
The Rothys project involved comprehensive strategies encompassing Brand Strategy and Brand Identity, along with Business strategies focusing on Operations, Resources, and Financial aspects. We also implemented eCommerce strategies across functional and technical levels, alongside Ongoing Website Management. Key components included Systems Integration, Website Audit and Optimization Strategy, and developing an engaging Website UX Design and Development.
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Anatta
Featured work
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