buybuy BABY | Migrating a $1.5B Enterprise Retailer to Shopify in 31 Days Dream On Me acquired buybuy BABY in 2023, inheriting closed stores and an offline website. With $1.5B in projected sales at stake, they needed a new Shopify store in just 31 days. Anatta took on this ambitious timeline, rewriting the playbook for enterprise migrations and helping them create a new foundation for success.