Rothy’s | Sprinting for Growth & Global Success When Rothy’s first sought out a partnership with Anatta, the now globally acclaimed footwear brand was just getting its footing in DTC. But over 8 years of partnership, they didn't just walk—they sprinted. Together, they launched internationally, accomplished 6 site redesigns, 3 rebrands, 2 platform migrations—and launched more than 400 CRO tests.