Theme Redesign for Atlanta Vinyl: Achieved +15% Conversion, 6× ROI
- Expert
- 20North Marketing

Atlanta Vinyl, a popular vinyl-products retailer, partnered with 20North to modernize their aging Shopify theme and overhaul navigation for better engagement. The redesign and CRO project drove a 15% lift in conversions and delivered a 6× return on project spend (ROI), adding 12% monthly revenue increase after just 3 months.
