Poppy Head: D2C store launched in 14 days, then taken to the Baltics

D2C brand built from scratch on Shopify and launched in 14 days. Full pre-launch strategy: Klaviyo waitlist, launch emails and brandbook-aligned templates, then post-launch flows and seasonal campaigns. Expansion into the Baltic markets set up from scratch: DHL and Octolize shipping zones, EUR pricing per market. Loyalty program shared with Lovro and automated sales reports in Slack.