Shopify CRO Audit: 41 Lighthouse Score, 9.3s LCP Fixed

WD Electronics had a Lighthouse score of 41 and a 9.3 second mobile LCP - both critical conversion killers. I performed a full Core Web Vitals audit, identified render-blocking scripts, unoptimised images, and inefficient Liquid loops. Also built a custom vehicle selector product finder to improve on-site search conversion. Results documented with Lighthouse before/after.

Kaspian Fuad portfolio media fallback