Ongoing website managementCustom domain setupSocial media marketing
Viral Marketing Strategy for Botkier: A Fashion Brand's Breakthrough in China
Expert
Category
Email marketingWe successfully propelled Botkier, a New York fashion brand, to viral status in China. Within three months of launching their WeChat store, we achieved an impressive 960% ROI. During the first Single's Day campaign, we increased the brand's WeChat followers by six times. Our comprehensive approach included content creation, design, operational support, and customer service across WeChat, Weibo, and Little Red Book. Additionally, we facilitated the brand's launch on Tmall through our TOF strategy, alongside the synchronization of their WeChat cross-border Mini Program store with Shopify.
Project Tags
Tmall launchcustomer servicecross-border sellingWeChat Mini ProgramSingle's Day campaign