Rare Beauty

Expert
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UN/COMMON
Category
Email marketing

An international pop star, a highly anticipated product line, and just one month to prepare for an international brand launch. UN/COMMON partnered with Rare Beauty by Selena Gomez on a go-to-market strategy that balanced email marketing and industry best practices with the uniqueness the brand was founded on.

UN/COMMON portfolio media fallback

Project Tags

email campaignsgo-to-market strategySelena Gomezbrand uniquenessinternational launch