Variant Description OMG logo

Variant Description OMG

By Sections Design Vandelay SRLProduct variants & Metafields4.9 (76 reviews)Built for ShopifyFree plan

Key signals for Variant Description OMG

As of , 303 Shopify stores run Variant Description OMG. It’s #2 in Metafields by stores running it; Shopify’s own listing ranks it #8. Shoplist monitors installs, uninstalls, reviews, and listing changes continuously, so you can act on them before your competitors do.

Active installs

303

Last 28 days

Added

0

Came back

+2

Removed

−3

How Shoplist counts installs

Shopify stores using Variant Description OMG

From Shoplist’s scans of Shopify storefronts and its brand data.

Top store category
Home & Garden
19% of its stores
Typical catalog
11–50 products
27% of its stores
Top country
United States
51% of its stores
Most installed alongside
Klaviyo
on 96 of its stores

Top brands running Variant Description OMG

10 of 303 detected stores, ranked by traffic. The full list adds filters, contact availability, and CSV export.

StoreCategoryCountryTraffic rankFirst detected
Logitech Club logo
Logitech Club

www.logitechclub.com

ElectronicsHK#1,397Feb 2026
Blade-Tech Holsters logo
Blade-Tech Holsters

blade-tech.com

MatureUS#7,256Apr 2025
MyIntent Project logo
MyIntent Project

myintent.org

Arts & EntertainmentUS#7,188Mar 2025
Lemonhead LA logo
Lemonhead LA

getlemonhead.com

Health & BeautyUS#6,596Nov 2025
Tifosi Optics logo
Tifosi Optics

tifosioptics.com

ElectronicsUS#9,970Nov 2025
Apparel & AccessoriesAR#9,166Feb 2026
Garden on a Roll logo
Garden on a Roll

www.gardenonaroll.com

Home & GardenGB#11,479Nov 2025
VEERT logo
VEERT

itsveert.com

Apparel & AccessoriesUS#11,251Oct 2025
Hak5 logo
Hak5

shop.hak5.org

ElectronicsUS#16,946Apr 2025
Pish Posh Baby logo
Pish Posh Baby

pishposhbaby.com

Baby & ToddlerUS#14,866Oct 2025

293 more stores in the full list

Sign up to download the entire Variant Description OMG Shopify App dataset.

What kind of stores use Variant Description OMG

A breakdown of the 303 Shopify stores Shoplist detects running Variant Description OMG: what they sell, how many products they carry, and where they’re based.

What they sell

19% of Variant Description OMG stores sell Home & Garden; 17% sell Apparel & Accessories.

  1. Home & Garden19%
  2. Apparel & Accessories17%
  3. Health & Beauty12%
  4. Food, Beverages & Tobacco9%
  5. Electronics7%

How many products they carry

27% carry 11⁠–⁠50 products, the most common size; 49% carry 100 or fewer.

Where they’re based

51% of Variant Description OMG stores are based in the United States; 6% in the United Kingdom.

  • United States51%
  • United Kingdom6%
  • Unknown6%
  • Canada6%
  • Germany4%
  • Other countries27%

How Variant Description OMG’s install base is moving

Shoplist re-crawls the same storefronts, so every store that adds Variant Description OMG, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.

Stores, last 28 days

+7

304 now · 297 28 days earlier

Reach

0.0234%

of the stores Shoplist tracks

Big-brand share

12.6%

of 191 stores of known size · 0.8× the average Shopify store

Where Variant Description OMG’s store count change came from

Real installs and removalsEstimated0 added · 2 came back · 3 removed
−1
Stores found already running itFirst seen when Shoplist first crawled the store, so not an install
+16
Stores that closed
−1
Other changesStores leaving or rejoining Shoplist’s tracked set, and corrections
−7

Stores adding and removing Variant Description OMG, by week

Week of Aug 31, 2026 · 0 added or came back · 2 removed · net -2 · estimatedWeek of Sep 7, 2026 · 0 added or came back · 3 removed · net -3 · estimatedWeek of Sep 14, 2026 · 1 added or came back · 1 removed · net 0 · estimatedWeek of Sep 21, 2026 · 1 added or came back · 2 removed · net -1 · estimatedWeek of Sep 28, 2026 · 0 added or came back · 2 removed · net -2 · estimatedWeek of Oct 5, 2026 · 0 added or came back · 1 removed · net -1 · estimatedWeek of Oct 12, 2026 · 0 added or came back · 1 removed · net -1 · estimatedWeek of Oct 19, 2026 · 2 added or came back · 1 removed · net +1 · estimatedWeek of Oct 26, 2026 · 0 added or came back · 0 removed · net 0 · estimated
Stores that added it or came backStores that removed itEstimated weeks
Week ofAdded or backRemovedNetNotes
Aug 31, 202602-2Estimated
Sep 7, 202603-3Estimated
Sep 14, 2026110Estimated
Sep 21, 202612-1Estimated
Sep 28, 202602-2Estimated
Oct 5, 202601-1Estimated
Oct 12, 202601-1Estimated
Oct 19, 202621+1Estimated
Oct 26, 2026000Estimated

Apps installed alongside Variant Description OMG

The apps Shoplist most often detects on the same stores as Variant Description OMG.

  1. 1KlaviyoEmail, SMS, and more - a unified customer platform9632% of stores
  2. 2Judge.meProduct reviews with free photos & videos for social proof9331% of stores
  3. 3Shopify InboxConnect with customers and drive sales with chat– for free5518% of stores
  4. 4InstafeedElegant & Shoppable Official Instagram feeds that bring sales5017% of stores
  5. 5Mailchimp Email SMS MarketingDrive traffic and sales with email and marketing automation3612% of stores
  6. 6PageFly ✦ AI Page BuilderBuild Landing, Product Pages for more sales with 24/7 Support3311% of stores
  7. 7Shopify CollabsLevel up your affiliate program.2910% of stores
  8. 8Powerful Contact Form BuilderProduct Form, Easy Contact Form, Registration Form, Order Form238% of stores
  9. 9Shopify Forms217% of stores
  10. 10UpPromote Affiliate MarketingGrow With Ambassador, Influencer, referral & Affiliate Program196% of stores

Each bar is the number of Variant Description OMG stores also running that app. Turn shared app usage into account research with the complementary-app prospecting playbook.

Variant Description OMG on the Shopify App Store

Shoplist reads Variant Description OMG’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.

Where Shopify ranks Variant Description OMG

Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.

Sep 3, 2026: #7 in Metafields, #37 in Content, #54 in Custom product, #97 in Product variantSep 4, 2026: #7 in Metafields, #37 in Content, #54 in Custom product, #100 in Product variantSep 5, 2026: #8 in Metafields, #37 in Content, #54 in Custom product, #102 in Product variantSep 6, 2026: #8 in Metafields, #37 in Content, #54 in Custom product, #102 in Product variantSep 7, 2026: #8 in Metafields, #37 in Content, #54 in Custom product, #103 in Product variantSep 8, 2026: #8 in Metafields, #104 in Product variantSep 9, 2026: #8 in Metafields, #37 in Content, #54 in Custom product, #104 in Product variantSep 10, 2026: #8 in Metafields, #37 in Content, #54 in Custom product, #105 in Product variantSep 11, 2026: #9 in Metafields, #36 in Content, #54 in Custom product, #105 in Product variantSep 12, 2026: #9 in Metafields, #36 in Content, #54 in Custom product, #107 in Product variantSep 13, 2026: #9 in Metafields, #36 in Content, #54 in Custom product, #106 in Product variantSep 14, 2026: #9 in Metafields, #36 in Content, #54 in Custom product, #109 in Product variantSep 15, 2026: #9 in Metafields, #36 in Content, #55 in Custom product, #107 in Product variantSep 17, 2026: #7 in Metafields, #37 in Content, #55 in Custom product, #100 in Product variantSep 19, 2026: #8 in Metafields, #37 in Content, #54 in Custom product, #101 in Product variantSep 20, 2026: #8 in Metafields, #37 in Content, #55 in Custom product, #100 in Product variantSep 21, 2026: #7 in Metafields, #37 in Content, #56 in Custom product, #101 in Product variantSep 22, 2026: #8 in Metafields, #37 in Content, #56 in Custom product, #101 in Product variantSep 23, 2026: #8 in Metafields, #37 in Content, #56 in Custom product, #99 in Product variantSep 24, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #99 in Product variantSep 25, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #97 in Product variantSep 26, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #97 in Product variantSep 27, 2026: #8 in Metafields, #39 in Content, #56 in Custom product, #97 in Product variantSep 28, 2026: #8 in Metafields, #39 in Content, #56 in Custom product, #97 in Product variantSep 29, 2026: #7 in Metafields, #39 in Content, #56 in Custom product, #97 in Product variantSep 30, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #99 in Product variantOct 1, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #96 in Product variantOct 2, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #96 in Product variantOct 3, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #96 in Product variantOct 4, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #94 in Product variantOct 5, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #94 in Product variantOct 6, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #94 in Product variantOct 7, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #94 in Product variantOct 8, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #95 in Product variantOct 9, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #92 in Product variantOct 10, 2026: #8 in Metafields, #38 in Content, #56 in Custom product, #95 in Product variantOct 11, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #97 in Product variantOct 12, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #97 in Product variantOct 13, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #97 in Product variantOct 14, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #98 in Product variantOct 15, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #97 in Product variantOct 16, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #97 in Product variantOct 17, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #96 in Product variantOct 18, 2026: #8 in Metafields, #38 in Content, #53 in Custom product, #94 in Product variantOct 19, 2026: #8 in Metafields, #38 in Content, #53 in Custom product, #92 in Product variantOct 20, 2026: #8 in Metafields, #38 in Content, #53 in Custom product, #93 in Product variantOct 21, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #95 in Product variantOct 22, 2026: #8 in Metafields, #93 in Product variantOct 23, 2026: #8 in Metafields, #38 in Content, #53 in Custom product, #95 in Product variantOct 24, 2026: #8 in Metafields, #38 in Content, #53 in Custom product, #97 in Product variantOct 25, 2026: #8 in Metafields, #38 in Content, #54 in Custom product, #96 in Product variantOct 31, 2026: #8 in Metafields, #38 in Content, #55 in Custom product, #96 in Product variantNov 1, 2026: #8 in Metafields, #38 in Content, #55 in Custom product, #97 in Product variantNov 2, 2026: #8 in Metafields, #38 in Content, #55 in Custom product, #97 in Product variantNov 4, 2026: #8 in Metafields, #38 in Content, #55 in Custom product, #97 in Product variantNov 5, 2026: #8 in Metafields, #38 in Content, #55 in Custom product, #96 in Product variantNov 6, 2026: #8 in Metafields, #38 in Content, #55 in Custom product, #96 in Product variantNov 7, 2026: #8 in Metafields, #38 in Content, #55 in Custom product, #99 in Product variantNov 8, 2026: #8 in Metafields, #38 in Content, #55 in Custom product, #99 in Product variant
Metafields#8 of 1711 places down since Sep 3, 2026Content#38 of 4951 places down since Sep 3, 2026Custom product#55 of 4931 places down since Sep 3, 2026Product variant#99 of 5792 places down since Sep 3, 2026
Variant Description OMG: daily Shopify App Store category position
DayMetafieldsContentCustom productProduct variant
Sep 3, 2026#7#37#54#97
Sep 4, 2026#7#37#54#100
Sep 5, 2026#8#37#54#102
Sep 6, 2026#8#37#54#102
Sep 7, 2026#8#37#54#103
Sep 8, 2026#8——#104
Sep 9, 2026#8#37#54#104
Sep 10, 2026#8#37#54#105
Sep 11, 2026#9#36#54#105
Sep 12, 2026#9#36#54#107
Sep 13, 2026#9#36#54#106
Sep 14, 2026#9#36#54#109
Sep 15, 2026#9#36#55#107
Sep 17, 2026#7#37#55#100
Sep 19, 2026#8#37#54#101
Sep 20, 2026#8#37#55#100
Sep 21, 2026#7#37#56#101
Sep 22, 2026#8#37#56#101
Sep 23, 2026#8#37#56#99
Sep 24, 2026#8#38#56#99
Sep 25, 2026#8#38#56#97
Sep 26, 2026#8#38#56#97
Sep 27, 2026#8#39#56#97
Sep 28, 2026#8#39#56#97
Sep 29, 2026#7#39#56#97
Sep 30, 2026#8#38#56#99
Oct 1, 2026#8#38#56#96
Oct 2, 2026#8#38#56#96
Oct 3, 2026#8#38#56#96
Oct 4, 2026#8#38#56#94
Oct 5, 2026#8#38#56#94
Oct 6, 2026#8#38#56#94
Oct 7, 2026#8#38#56#94
Oct 8, 2026#8#38#56#95
Oct 9, 2026#8#38#56#92
Oct 10, 2026#8#38#56#95
Oct 11, 2026#8#38#54#97
Oct 12, 2026#8#38#54#97
Oct 13, 2026#8#38#54#97
Oct 14, 2026#8#38#54#98
Oct 15, 2026#8#38#54#97
Oct 16, 2026#8#38#54#97
Oct 17, 2026#8#38#54#96
Oct 18, 2026#8#38#53#94
Oct 19, 2026#8#38#53#92
Oct 20, 2026#8#38#53#93
Oct 21, 2026#8#38#54#95
Oct 22, 2026#8——#93
Oct 23, 2026#8#38#53#95
Oct 24, 2026#8#38#53#97
Oct 25, 2026#8#38#54#96
Oct 31, 2026#8#38#55#96
Nov 1, 2026#8#38#55#97
Nov 2, 2026#8#38#55#97
Nov 4, 2026#8#38#55#97
Nov 5, 2026#8#38#55#96
Nov 6, 2026#8#38#55#96
Nov 7, 2026#8#38#55#99
Nov 8, 2026#8#38#55#99

What merchants say about Variant Description OMG

The verdict from its App Store reviews, and whether the merchants who leave them stay.

4.9

76 reviews · latest Sep 16, 2026

Star breakdown of 77 collected public ratings

  1. 5 ★96.1%
  2. 4 ★1.3%
  3. 3 ★1.3%
  4. 2 ★0.0%
  5. 1 ★1.3%

Variant Description OMG review momentum

New reviews follow new installs, so a rising month is Variant Description OMG winning merchants in public.

+1in the last 28 days

  1. October 2024: 2 reviews
  2. November 2024: 5 reviews
  3. December 2024: 1 reviews
  4. February 2025: 3 reviews
  5. March 2025: 1 reviews
  6. April 2025: 4 reviews
  7. August 2025: 2 reviews
  8. September 2025: 1 reviews
  9. January 2026: 1 reviews
  10. February 2026: 1 reviews
  11. April 2026: 1 reviews
  12. September 2026: 1 reviews
Reviews added to the listing each month; the lighter bar is the month in progress.

What Variant Description OMG charges

Free plan available. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.

  1. Free

    Free

    • All features included
    • No limit for development stores
    • Up to 3 products free forever
  2. Monthly plan

    $5/month

    14-day free trial

    • Amazing good technical support
    • Bulk import
    • Custom variant metafield description
    • Free customization and installation
    • Unlimited products

Every edit Variant Description OMG ships to its listing

Titles, prices, screenshots and featured spots, diffed line by line. A competitor’s listing edits are its strategy, in public.

  1. May 23, 2026

    • Positioning

      Listing title changed +3 more

      Listing title changed

      Showcase every variant’s unique details – metafields included. Make complex products clear.Display unique, dynamic descriptions and metafields for every product variant

      Description rewritten

      Description rewritten

      Callouts updated

      Add a unique description for each product variantUse your own custom variant metafieldsAdd a description for each product variant and display variant metafieldsUse your own custom variant metafield and show shipping times or specifications

      +1 more change

  2. Feb 19, 2026

    • Developer

      Developer name changed +4 more

      Developer name changed

      Sections Design Vandelay SRL

      Media gallery updated

      7 added — “Product page mockup showing different variant selections”

      Merchant sentiment summary updated

      Merchants highly value this app for its ability to enhance sales and reduce returns by providing clear, variant-specific descriptions. Key…

      +2 more changes

  3. Jan 15, 2026

    • Positioning

      Highlights updated +1 more

      Highlights updated

      Use directly in Shopify adminWorks with the latest themes

      Integrations updated

      Shopify Admin
  4. Sep 26, 2025

    • Positioning

      Listing title changed +1 more

      Listing title changed

      Add unique variant descriptions to your products. A smart way to showcase product variant details.Showcase every variant’s unique details – metafields included. Make complex products clear.

      Description rewritten

      With Variant Description OMG you can now add a description for each variant. Inc … pp is the solution for complex products, designed to enhance your product pages.

Follow Variant Description OMG

Its price moves, rewritten copy, new screenshots and the stores that install or drop it, in one email a week. Free, no account.

How Variant Description OMG sells itself on the App Store

The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.

“Display unique, dynamic descriptions and metafields for every product variant”

What it does

Give shoppers the exact information they need when they choose a variant. Variant Description OMG lets you add unique descriptions, specs, images, tables, shipping notes, sizing details, materials, care instructions, to each product variant. Help customers… Read the full description

Works with 1 apps and tools

  • 2048 Variants

Features it lists

Inventory
In-stock display · Low stock alerts · Stock availability
Customization
Conditional logic · Custom CSS · Custom HTML · Custom text · Dimensions · Import and export · +2 more
Metafield types
Colors · Dimensions · Files · Images · Products · Ratings · +3 more
Management tools
Bulk import and export · Metafields editor · Multi-language

Screenshots and video

Variant Description OMG listing facts

Launched
January 19, 2021
Shopify rank
#8 in Metafields#38 in Content#55 in Custom product#99 in Product variant
Languages
English
Badge
Built for Shopify
View on the Shopify App Store

Is this your app? Claim it free to see who is installing and leaving it.

Compare Variant Description OMG

The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.

Alternatives to Variant Description OMG

Apps merchants weigh against Variant Description OMG, with their own detected stores and ratings.

Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.

Seen on the storefront, not guessed

If Shoplist shows Variant Description OMG on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.

  1. 303

    storefronts running Variant Description OMG now

    Found in the storefront’s own code

    Shoplist matches the scripts, app blocks and pixels Variant Description OMG loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.

  2. 3

    removals caught in the last 28 days

    Re-checked, so the count stays current

    Shoplist keeps crawling the same storefronts. A store that uninstalls Variant Description OMG leaves the count on the next crawl, so you read today’s install base, not a high-water mark.

  3. Daily

    App Store listing reads

    The App Store, read every day

    Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.

Two public sources, labelled on every section. Store data last checked .

Read the full methodology

Questions about Variant Description OMG

Straight answers from the same data as the rest of this page. The full store list answers the rest.

Get the store list

How many Shopify stores use Variant Description OMG?

Shoplist detects Variant Description OMG on 303 Shopify storefronts. The count comes from repeat crawls of public storefronts, so it moves as stores install and remove the app.

Which Shopify brands use Variant Description OMG?

This page lists the top 10 by traffic. A free Shoplist account previews the full list with filters for category, country and traffic, and credits open every row of all 303 stores.

What apps do Variant Description OMG stores also use?

Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, and Shopify Inbox run on the most Variant Description OMG stores. The full co-install list shows every app those stores run, ranked by how many share it.

Can I export the stores using Variant Description OMG?

Yes. A free account opens the first stores with filters and contact availability. Paid plans export every store running Variant Description OMG to CSV and alert you when stores install or remove it.

How does Shoplist detect Variant Description OMG?

Shoplist crawls public Shopify storefronts and matches the code Variant Description OMG loads on each one. A store counts once that evidence is found and drops out when it disappears. It is evidence from the storefront itself, not a customer list from the developer.

Start with the newest stores running Variant Description OMG, named and dated.

Filter by category, country, and traffic, see contact availability, and get alerted when stores install or leave.

Get the store listSee pricingFree plan available.