Marsello: Loyalty, Email, SMS logo

Marsello: Loyalty, Email, SMS Shopify App: Stores, Reviews, Pricing & Alternatives

By MarselloLoyalty and rewards & Email marketing4.2 (162 reviews)Free trial

Key signals for Marsello

As of , Shoplist has detected Marsello: Loyalty, Email, SMS on 13 Shopify stores. Reviews, pricing, co-installed apps, and listing changes fill in the rest of the picture.

Active installs

13

Last 28 days

Added

0

Came back

+3

Removed

−3

How Shoplist counts installs

Shopify stores using Marsello

From Shoplist’s scans of Shopify storefronts and its brand data.

Top store category
Apparel & Accessories
77% of its stores
Typical catalog
1,001–5,000 products
54% of its stores
Top country
United States
46% of its stores
Most installed alongside
Klaviyo
on 6 of its stores

Top brands running Marsello

9 of 13 detected stores, ranked by traffic. The full list adds filters, contact availability, and CSV export.

StoreCategoryCountryTraffic rankFirst detected
Alpha60 logo
Alpha60

www.alpha60.com.au

Apparel & AccessoriesAU#12,307Mar 2025
Annie's Blue Ribbon General Store logo
Annie's Blue Ribbon General Store

blueribbongeneralstore.com

Home & GardenUS#42,329Oct 2025
TheSuperCool logo
TheSuperCool

thesupercool.com

Home & GardenAU#117,428Mar 2025
Trends & Traditions Boutique logo
Trends & Traditions Boutique

trendsandtraditionsboutique.com

Apparel & AccessoriesUS#146,586Apr 2025
Monkee's of Myrtle Beach logo
Monkee's of Myrtle Beach

monkeesofmyrtlebeach.com

Apparel & AccessoriesUS#158,413Oct 2025
The Blue Door Gift Store & Boutique logo
The Blue Door Gift Store & Boutique

www.thebluedoorgiftstore.com

Apparel & AccessoriesUS#245,160Nov 2025
Four Pillars Gin logo
Four Pillars Gin

fourpillarsgin.com

Food, Beverages & TobaccoAU#416,837Nov 2026
Monkee's of Fayetteville logo
Monkee's of Fayetteville

monkeesoffayetteville.com

Apparel & Accessories—#454,213Nov 2026
Cross Philippines logo
Cross Philippines

www.cross.com.ph

Apparel & AccessoriesPH#547,411Oct 2025

4 more stores in the full list

A free account shows all 13 with filters and contact availability.

What kind of stores use Marsello

A breakdown of the 13 Shopify stores Shoplist detects running Marsello: what they sell, how many products they carry, and where they’re based.

What they sell

77% of Marsello stores sell Apparel & Accessories; 15% sell Home & Garden.

  1. Apparel & Accessories77%
  2. Home & Garden15%
  3. Food, Beverages & Tobacco8%

How many products they carry

54% carry 1,001⁠–⁠5,000 products, the most common size; 8% carry 100 or fewer.

Where they’re based

46% of Marsello stores are based in the United States; 31% in Australia.

  • United States46%
  • Australia31%
  • New Zealand8%
  • Philippines8%
  • Unknown8%

How Marsello’s install base is moving

Shoplist re-crawls the same storefronts, so every store that adds Marsello, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.

Stores, last 28 days

+2

13 now · 11 28 days earlier

Reach

0.001%

of the stores Shoplist tracks

Big-brand share

Not enough data: fewer than 150 of its stores have a known size

Where Marsello’s store count change came from

Real installs and removalsEstimated0 added · 3 came back · 3 removed
0
Detection changesStores counted or dropped because Shoplist’s detection for the app changed
+4
Other changesStores leaving or rejoining Shoplist’s tracked set, and corrections
−2

Stores adding and removing Marsello, by week

Week of Aug 31, 2026 · 2 added or came back · 1 removed · net +1 · estimatedWeek of Sep 7, 2026 · 1 added or came back · 9 removed · net -8 · estimatedWeek of Sep 14, 2026 · 0 added or came back · 5 removed · net -5 · estimatedWeek of Sep 21, 2026 · 5 added or came back · 5 removed · net 0 · estimatedWeek of Sep 28, 2026 · 3 added or came back · 1 removed · net +2 · estimatedWeek of Oct 5, 2026 · 1 added or came back · 2 removed · net -1 · estimatedWeek of Oct 12, 2026 · 1 added or came back · 1 removed · net 0 · estimatedWeek of Oct 19, 2026 · 0 added or came back · 1 removed · net -1 · estimatedWeek of Oct 26, 2026 · 1 added or came back · 1 removed · net 0 · estimated
Stores that added it or came backStores that removed itEstimated weeks
Week ofAdded or backRemovedNetNotes
Aug 31, 202621+1Estimated
Sep 7, 202619-8Estimated
Sep 14, 202605-5Estimated
Sep 21, 2026550Estimated
Sep 28, 202631+2Estimated
Oct 5, 202612-1Estimated
Oct 12, 2026110Estimated
Oct 19, 202601-1Estimated
Oct 26, 2026110Estimated

Apps installed alongside Marsello

The apps Shoplist most often detects on the same stores as Marsello.

  1. 1KlaviyoEmail, SMS, and more - a unified customer platform646% of stores

Each bar is the number of Marsello stores also running that app. Turn shared app usage into account research with the complementary-app prospecting playbook.

Marsello on the Shopify App Store

Shoplist reads Marsello’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.

Where Shopify ranks Marsello

Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.

Sep 3, 2026: #44 in Customer loyalty, #64 in Email marketing, #96 in Loyalty and rewardSep 4, 2026: #44 in Customer loyalty, #64 in Email marketing, #96 in Loyalty and rewardSep 5, 2026: #44 in Customer loyalty, #66 in Email marketing, #97 in Loyalty and rewardSep 6, 2026: #44 in Customer loyalty, #58 in Email marketing, #83 in Loyalty and rewardSep 7, 2026: #44 in Customer loyalty, #58 in Email marketing, #83 in Loyalty and rewardSep 9, 2026: #44 in Customer loyalty, #56 in Email marketing, #83 in Loyalty and rewardSep 10, 2026: #42 in Customer loyalty, #63 in Email marketing, #88 in Loyalty and rewardSep 11, 2026: #42 in Customer loyalty, #64 in Email marketing, #88 in Loyalty and rewardSep 12, 2026: #43 in Customer loyalty, #63 in Email marketing, #85 in Loyalty and rewardSep 13, 2026: #43 in Customer loyalty, #70 in Email marketing, #93 in Loyalty and rewardSep 14, 2026: #43 in Customer loyalty, #78 in Email marketing, #107 in Loyalty and rewardSep 15, 2026: #43 in Customer loyalty, #83 in Email marketing, #107 in Loyalty and rewardSep 17, 2026: #44 in Customer loyalty, #66 in Email marketing, #88 in Loyalty and rewardSep 19, 2026: #44 in Customer loyalty, #66 in Email marketing, #89 in Loyalty and rewardSep 20, 2026: #44 in Customer loyalty, #65 in Email marketing, #89 in Loyalty and rewardSep 21, 2026: #44 in Customer loyalty, #76 in Email marketing, #104 in Loyalty and rewardSep 22, 2026: #44 in Customer loyalty, #74 in Email marketing, #105 in Loyalty and rewardSep 23, 2026: #44 in Customer loyalty, #76 in Email marketing, #106 in Loyalty and rewardSep 24, 2026: #44 in Customer loyalty, #88 in Email marketing, #109 in Loyalty and rewardSep 25, 2026: #43 in Customer loyalty, #86 in Email marketing, #108 in Loyalty and rewardSep 26, 2026: #43 in Customer loyalty, #86 in Email marketing, #109 in Loyalty and rewardSep 27, 2026: #43 in Customer loyalty, #85 in Email marketing, #109 in Loyalty and rewardSep 28, 2026: #43 in Customer loyalty, #85 in Email marketing, #109 in Loyalty and rewardSep 29, 2026: #43 in Customer loyalty, #87 in Email marketing, #111 in Loyalty and rewardSep 30, 2026: #43 in Customer loyalty, #88 in Email marketing, #110 in Loyalty and rewardOct 1, 2026: #43 in Customer loyalty, #88 in Email marketing, #110 in Loyalty and rewardOct 2, 2026: #43 in Customer loyalty, #91 in Email marketing, #110 in Loyalty and rewardOct 3, 2026: #43 in Customer loyalty, #97 in Email marketing, #119 in Loyalty and rewardOct 4, 2026: #43 in Customer loyalty, #95 in Email marketing, #121 in Loyalty and rewardOct 5, 2026: #43 in Customer loyalty, #95 in Email marketing, #121 in Loyalty and rewardOct 6, 2026: #43 in Customer loyalty, #92 in Email marketing, #120 in Loyalty and rewardOct 7, 2026: #43 in Customer loyalty, #94 in Email marketing, #121 in Loyalty and rewardOct 8, 2026: #42 in Customer loyalty, #95 in Email marketing, #120 in Loyalty and rewardOct 9, 2026: #42 in Customer loyalty, #95 in Email marketing, #119 in Loyalty and rewardOct 10, 2026: #42 in Customer loyalty, #97 in Email marketing, #120 in Loyalty and rewardOct 11, 2026: #42 in Customer loyalty, #99 in Email marketing, #122 in Loyalty and rewardOct 12, 2026: #42 in Customer loyalty, #99 in Email marketing, #124 in Loyalty and rewardOct 13, 2026: #42 in Customer loyalty, #101 in Email marketing, #122 in Loyalty and rewardOct 14, 2026: #42 in Customer loyalty, #100 in Email marketing, #123 in Loyalty and rewardOct 15, 2026: #42 in Customer loyalty, #100 in Email marketing, #122 in Loyalty and rewardOct 16, 2026: #42 in Customer loyalty, #97 in Email marketing, #123 in Loyalty and rewardOct 17, 2026: #42 in Customer loyalty, #98 in Email marketing, #124 in Loyalty and rewardOct 18, 2026: #42 in Customer loyalty, #96 in Email marketing, #124 in Loyalty and rewardOct 19, 2026: #42 in Customer loyalty, #93 in Email marketing, #124 in Loyalty and rewardOct 20, 2026: #42 in Customer loyalty, #95 in Email marketing, #124 in Loyalty and rewardOct 21, 2026: #41 in Customer loyalty, #93 in Email marketing, #123 in Loyalty and rewardOct 23, 2026: #39 in Customer loyalty, #94 in Email marketing, #124 in Loyalty and rewardOct 24, 2026: #39 in Customer loyalty, #99 in Email marketing, #121 in Loyalty and rewardOct 25, 2026: #40 in Customer loyalty, #100 in Email marketing, #119 in Loyalty and rewardOct 31, 2026: #39 in Customer loyalty, #97 in Email marketing, #121 in Loyalty and rewardNov 1, 2026: #39 in Customer loyalty, #96 in Email marketing, #123 in Loyalty and rewardNov 2, 2026: #39 in Customer loyalty, #97 in Email marketing, #123 in Loyalty and rewardNov 4, 2026: #39 in Customer loyalty, #97 in Email marketing, #120 in Loyalty and rewardNov 5, 2026: #39 in Customer loyalty, #97 in Email marketing, #118 in Loyalty and rewardNov 6, 2026: #39 in Customer loyalty, #97 in Email marketing, #120 in Loyalty and rewardNov 7, 2026: #38 in Customer loyalty, #101 in Email marketing, #122 in Loyalty and rewardNov 8, 2026: #39 in Customer loyalty, #103 in Email marketing, #124 in Loyalty and rewardNov 9, 2026: #39 in Customer loyalty, #102 in Email marketing, #122 in Loyalty and rewardSep 8, 2026: #58 in Email marketing, #83 in Loyalty and rewardOct 22, 2026: #93 in Email marketing, #124 in Loyalty and reward
Customer loyalty#39 of 4905 places up since Sep 3, 2026Email marketing#102 of 43438 places down since Sep 3, 2026Loyalty and reward#122 of 46326 places down since Sep 3, 2026
Marsello: daily Shopify App Store category position
DayCustomer loyaltyEmail marketingLoyalty and reward
Sep 3, 2026#44#64#96
Sep 4, 2026#44#64#96
Sep 5, 2026#44#66#97
Sep 6, 2026#44#58#83
Sep 7, 2026#44#58#83
Sep 8, 2026—#58#83
Sep 9, 2026#44#56#83
Sep 10, 2026#42#63#88
Sep 11, 2026#42#64#88
Sep 12, 2026#43#63#85
Sep 13, 2026#43#70#93
Sep 14, 2026#43#78#107
Sep 15, 2026#43#83#107
Sep 17, 2026#44#66#88
Sep 19, 2026#44#66#89
Sep 20, 2026#44#65#89
Sep 21, 2026#44#76#104
Sep 22, 2026#44#74#105
Sep 23, 2026#44#76#106
Sep 24, 2026#44#88#109
Sep 25, 2026#43#86#108
Sep 26, 2026#43#86#109
Sep 27, 2026#43#85#109
Sep 28, 2026#43#85#109
Sep 29, 2026#43#87#111
Sep 30, 2026#43#88#110
Oct 1, 2026#43#88#110
Oct 2, 2026#43#91#110
Oct 3, 2026#43#97#119
Oct 4, 2026#43#95#121
Oct 5, 2026#43#95#121
Oct 6, 2026#43#92#120
Oct 7, 2026#43#94#121
Oct 8, 2026#42#95#120
Oct 9, 2026#42#95#119
Oct 10, 2026#42#97#120
Oct 11, 2026#42#99#122
Oct 12, 2026#42#99#124
Oct 13, 2026#42#101#122
Oct 14, 2026#42#100#123
Oct 15, 2026#42#100#122
Oct 16, 2026#42#97#123
Oct 17, 2026#42#98#124
Oct 18, 2026#42#96#124
Oct 19, 2026#42#93#124
Oct 20, 2026#42#95#124
Oct 21, 2026#41#93#123
Oct 22, 2026—#93#124
Oct 23, 2026#39#94#124
Oct 24, 2026#39#99#121
Oct 25, 2026#40#100#119
Oct 31, 2026#39#97#121
Nov 1, 2026#39#96#123
Nov 2, 2026#39#97#123
Nov 4, 2026#39#97#120
Nov 5, 2026#39#97#118
Nov 6, 2026#39#97#120
Nov 7, 2026#38#101#122
Nov 8, 2026#39#103#124
Nov 9, 2026#39#102#122

What merchants say about Marsello

The verdict from its App Store reviews, and whether the merchants who leave them stay.

4.2

162 reviews · latest Oct 2, 2026

Star breakdown of 162 collected public ratings

  1. 5 ★79.0%
  2. 4 ★5.6%
  3. 3 ★3.7%
  4. 2 ★1.2%
  5. 1 ★10.5%

Marsello review momentum

New reviews follow new installs, so a rising month is Marsello winning merchants in public.

  1. May 2024: 2 reviews
  2. June 2024: 3 reviews
  3. July 2024: 5 reviews
  4. August 2024: 2 reviews
  5. September 2024: 1 reviews
  6. November 2024: 1 reviews
  7. December 2024: 1 reviews
  8. March 2025: 1 reviews
  9. April 2025: 1 reviews
  10. November 2025: 1 reviews
  11. July 2026: 1 reviews
  12. October 2026: 1 reviews
Reviews added to the listing each month; the lighter bar is the month in progress.

What Marsello charges

Free trial available. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.

  1. Loyalty Launch

    $60/month

    14-day free trial

    • Analytics & reporting
    • Apple & Google Wallet
    • Branded customer portal
    • Customer feedback surveys
    • Customer referrals (Basic)
  2. Loyalty Accelerate

    $120/month

    14-day free trial

    • API access
    • Advanced reward conditions
    • Custom earn options
    • Everything in Launch +
    • Loyalty program-enhancing integrations

Recent price changes

  1. Nov 30, 2025

    • Pricing

      Usage charges updated +1 more

      Usage charges updated

      Starting from $60/month per site, plus $60 for each additional site connected. Visit our website to view add-ons.From $60/month per site connected. Visit our pricing page to view add-ons.

      Usage charges updated

      Starting from $120/month per site, plus $120 for each additional site connected. Visit our website to view add-ons.From $120/month per site connected. Visit our pricing page to view add-ons.

Every edit Marsello ships to its listing

Titles, prices, screenshots and featured spots, diffed line by line. A competitor’s listing edits are its strategy, in public.

  1. Sep 27, 2026

    • Positioning

      Merchant sentiment summary updated

      Merchant sentiment summary updated

      Merchants recommend this app as a robust all‑in‑one loyalty, email, and SMS solution that replaces multiple tools and boosts repeat purchas…

  2. Jun 26, 2026

    • Positioning

      Listing title changed

      Listing title changed

      Everything you need to build customer loyalty. Loyalty program, email and SMS campaigns, analytics.Grow your business through customer loyalty. Loyalty program, email and SMS campaigns, analytics.

  3. May 4, 2026

    • Positioning

      Description rewritten +3 more

      Description rewritten

      Marsello helps you grow your customer database and increase drive repeat purchases sales with a loyalty program and marketing add-ons that work seamlessly with your Shop … your loyalty data to work with behavior-driven email marketing, SMS campaigns, social media scheduling, and more.

      Integrations updated

      CloverLightspeedLightspeed HospitalityLightspeed Retail

      Callouts updated

      Loyalty Program: Increase repeat business with points, rewards, and VIP tiersCustomer Portal: Make it easy for brands to sign up and engage with your programMarketing: Put your loyalty data to work with integrated email and SMS campaignsReporting: Get real-time data about your loyalty and marketing performance.+1 moreLaunch a fully branded loyalty program that drives repeat salesGrow customer engagement with email marketing, SMS campaigns, and automationsAdd a branded customer portal to your store to drive loyalty program engagementTrack the impact of your loyalty and marketing with omnichannel reporting+1 more

      +1 more change

  4. Feb 19, 2026

    • Developer

      Developer name changed +4 more

      Developer name changed

      Marsello

      Media gallery updated

      7 added — “The omnichannel loyalty and marketing platform. POS & eCommerce.”

      Merchant sentiment summary updated

      Merchants highly recommend this app for boosting business revenue, noting a significant return on investment, such as a 94x ROI. It effecti…

      +2 more changes

  5. Jan 27, 2026

    • Positioning

      Listing title changed

      Listing title changed

      Everything you need to engage and retain your customers. Loyalty program, email, SMS, and more.Everything you need to build customer loyalty. Loyalty program, email and SMS campaigns, analytics.

Follow Marsello

Its price moves, rewritten copy, new screenshots and the stores that install or drop it, in one email a week. Free, no account.

How Marsello sells itself on the App Store

The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.

“Grow your business through customer loyalty. Loyalty program, email and SMS campaigns, analytics.”

What it does

Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning… Read the full description

Works with 9 apps and tools

  • Shopify POS
  • Checkout
  • Shopify Flow
  • Cin7
  • Heartland Retail
  • Klaviyo
  • Lightspeed Retail
  • Lightspeed Hospitality
  • Meta

Features it lists

Program types
Custom programs · Digital wallets · Memberships · Referrals · Reward programs · VIP tiers
Campaign types
Abandoned cart · Cart emails · Cross-sell emails · Custom campaigns · Discounts · Drip campaigns · +13 more
Managing campaigns
AI generation · Analytics · Automations · Custom code · Custom fonts · Editor tool · +13 more
Rewards you can offer
Badges · Coupons · Custom rewards · Discounts · Early access · Events · +8 more

Screenshots

  • Loyalty and marketing software that works in-store & online
  • Omnichannel tools that connect to your eCommerce and POS systems
  • Launch a loyalty program with points, rewards, VIP tiers & more
  • Advanced loyalty and marketing analytics tools to see what works

Marsello listing facts

Developer
Marsello
Launched
May 29, 2017
Shopify rank
#39 in Customer loyalty#102 in Email marketing#122 in Loyalty and reward
Languages
English
View on the Shopify App Store

Is this your app? Claim it free to see who is installing and leaving it.

Compare Marsello

The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.

Alternatives to Marsello

Apps merchants weigh against Marsello: Loyalty, Email, SMS, with their own detected stores and ratings.

Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.

Seen on the storefront, not guessed

If Shoplist shows Marsello on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.

  1. 13

    storefronts running Marsello now

    Found in the storefront’s own code

    Shoplist matches the scripts, app blocks and pixels Marsello loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.

  2. 3

    removals caught in the last 28 days

    Re-checked, so the count stays current

    Shoplist keeps crawling the same storefronts. A store that uninstalls Marsello leaves the count on the next crawl, so you read today’s install base, not a high-water mark.

  3. Daily

    App Store listing reads

    The App Store, read every day

    Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.

Two public sources, labelled on every section. Store data last checked .

Read the full methodology

Questions about Marsello

Straight answers from the same data as the rest of this page. The full store list answers the rest.

See all 13 stores

How many Shopify stores use Marsello: Loyalty, Email, SMS?

Shoplist detects Marsello: Loyalty, Email, SMS on 13 Shopify storefronts. The count comes from repeat crawls of public storefronts, so it moves as stores install and remove the app.

Which Shopify brands use Marsello: Loyalty, Email, SMS?

This page lists the top 9 by traffic. A free Shoplist account previews the full list with filters for category, country and traffic, and credits open every row of all 13 stores.

What apps do Marsello: Loyalty, Email, SMS stores also use?

Klaviyo: Email Marketing & SMS run on the most Marsello: Loyalty, Email, SMS stores. The full co-install list shows every app those stores run, ranked by how many share it.

Can I export the stores using Marsello: Loyalty, Email, SMS?

Yes. A free account opens the first stores with filters and contact availability. Paid plans export every store running Marsello: Loyalty, Email, SMS to CSV and alert you when stores install or remove it.

How does Shoplist detect Marsello: Loyalty, Email, SMS?

Shoplist crawls public Shopify storefronts and matches the code Marsello: Loyalty, Email, SMS loads on each one. A store counts once that evidence is found and drops out when it disappears. It is evidence from the storefront itself, not a customer list from the developer.

Start with the newest stores running Marsello, named and dated.

Filter by category, country, and traffic, see contact availability, and get alerted when stores install or leave.

See all 13 storesSee pricingFree plan available.