Omega Google Ads, GA4 & GTM vs Webgarh GTM Assistant: GA4/Ads
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- Omega Google Ads, GA4 & GTM is detected on 5× as many Shopify stores as Webgarh GTM Assistant: 543 vs 108 as of Nov 13, 2026.
- On the Shopify App Store: Omega Google Ads, GA4 & GTM 4.8 from 54 reviews and Webgarh GTM Assistant 4.5 from 12 reviews.
- Only Omega Google Ads, GA4 & GTM lists a free plan. Paid plans start at $12/month for Omega Google Ads, GA4 & GTM and $99/month for Webgarh GTM Assistant.
- Webgarh GTM Assistant lists 15 features Omega Google Ads, GA4 & GTM’s listing doesn’t mention, including Activity tracking, Checkout analytics, Demographic analysis.
Head to head
- United States
- Czechia
- Germany
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Google Ads account
- · 20 orders tracked/month
- · 24/7 live chat support
- · 30-day data retention
- · ROI Compliance Checker
- · Real-time events testing
Starter
- · 100 orders tracked/month
- · 24/7 Live chat support
- · 60-day data retention
- · All in FREE, plus:
- · Consent Mode
- · GA4 & GTM integrations
Professional
- · 180-day data retention
- · 2 custom markets included
- · 24/7 Live chat support
- · 3 Google Ads accounts
- · All in STARTER, plus:
- · Full Order, Buyer, Product Analytics
Enterprise
- · 24/7 live chat/meeting/phone support
- · 365-day data retention
- · 8 custom markets included
- · ALL in Professional, plus:
- · Dedicated product manager support
- · Unlimited Google Ads accounts
Pay As You Go
- · All Server-side platforms
- · Browser-only tools are free
- · Health checks and alerts
- · One setup session with our team
- · Tracking dashboard
Scaler Monthly
- · A monthly tracking report
- · Alert investigation and fixes
- · All server-side platforms
- · Reply within one working day
- · Setup completed with your store
- · Setup updates when platforms change
Scaler Yearly
- · Everything in Scaler monthly
- · Full audit and fix at the start
- · Move from your current tracking app
- · Shopify tracking migration
- · UTM and channel clean-up
- · Up to 90,000 orders a year, no per-order
Maximiser Yearly
- · All tracking moves included
- · Everything in yearly Scaler
- · One custom platform integration per year
- · Quarterly review call
- · Quarterly tracking re-audit
- · Same-working-day replies
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSee which Shopify conversions reach Google Ads and when tracking needs attention. Set up Google Ads tracking with Google tag and Google Pixel, server-side, no code. Send events to GA4 and Google Tag Manager (GTM), with Consent Mode v2. Use Signal Quality to score tracking health, consent acceptance and conversion lag. Explore order, buyer and product data in Business Insights, then ask Sidekick.
Ad blockers, iPhone privacy settings and browser limits stop many sales from reaching your ad platforms, so good campaigns look like bad ones. GTM Assistant adds server-side conversion tracking to your browser tracking, sending each sale directly to GA4, Google Ads, the Meta Conversions API, TikTok, Pinterest, Klaviyo and more. Event deduplication counts every sale once.
- Key event tracking: View Content, Add to Cart, Initial Checkout, Purchase
- No more duplicate and missing conversions with server-side tracking
- Easily track conversion events across multiple Google Accounts
- Unlimited Google Ads Enhanced Conversion Tracking & Custom Audience Creation
- Automated App Operation with Google Login
- Multiple Tags Available for Installation
- Zero impact on Store's Page Load Speed
- Consent Mode Available for Customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Omega Google Ads, GA4 & GTM |  Webgarh GTM Assistant |
|---|---|---|
| Detected stores | 543(ahead) | 108 |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | 8% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Czechia, Germany | United States, United Kingdom, India |
Reviews
| Measure | Omega Google Ads, GA4 & GTM | Webgarh GTM Assistant |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 4.5 ★ |
| App Store reviews | 54(ahead) | 12 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 4% | Not enough data |
Pricing
| Measure | Omega Google Ads, GA4 & GTM | Webgarh GTM Assistant |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $12/month(ahead) | $99/month |
| Longest free trial | 3 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Omega Google Ads, GA4 & GTM | Webgarh GTM Assistant |
|---|---|---|
| Shopify category rank | #43 | Not enough data |
| Shopify App Charts | #46 on Rookies in Class of 2025 | Not on this week’s charts |
| Built for Shopify | Yes | Yes |
| Launched | Apr 23, 2025 | Feb 24, 2023 |
| Languages | 1 | 1 |
| Developer | Omega | WebGarh Solutions |
FAQ
Omega Google Ads, GA4 & GTM and Webgarh GTM Assistant: common questions
- Which is more popular, Omega Google Ads, GA4 & GTM or Webgarh GTM Assistant?
- Omega Google Ads, GA4 & GTM is detected on 5× as many Shopify stores as Webgarh GTM Assistant: 543 vs 108 as of Nov 13, 2026.
- Is Omega Google Ads, GA4 & GTM or Webgarh GTM Assistant cheaper?
- Only Omega Google Ads, GA4 & GTM lists a free plan. Paid plans start at $12/month for Omega Google Ads, GA4 & GTM and $99/month for Webgarh GTM Assistant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Omega Google Ads, GA4 & GTM or Webgarh GTM Assistant?
- On the Shopify App Store: Omega Google Ads, GA4 & GTM 4.8 from 54 reviews and Webgarh GTM Assistant 4.5 from 12 reviews.
- What features does each app list that the other doesn’t?
- Omega Google Ads, GA4 & GTM lists 2 the others don’t mention, such as Audience segments, Engagement metrics. Webgarh GTM Assistant lists 15 the others don’t mention, such as Activity tracking, Checkout analytics, Demographic analysis, Device. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
Keep comparing
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How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.