TagFly Google Ads, GA4 & GTM vs Webgarh GTM Assistant: GA4/Ads
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for TagFly Google Ads, GA4 & GTM, Nov 13, 2026 for Webgarh GTM Assistant.
The short answer
- TagFly Google Ads, GA4 & GTM is detected on 14× as many Shopify stores as Webgarh GTM Assistant: 1,513 vs 108 as of Nov 12, 2026 for TagFly Google Ads, GA4 & GTM, Nov 13, 2026 for Webgarh GTM Assistant.
- On the Shopify App Store: TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews and Webgarh GTM Assistant 4.5 from 12 reviews.
- Only TagFly Google Ads, GA4 & GTM lists a free plan. Paid plans start at $14.99/month for TagFly Google Ads, GA4 & GTM and $99/month for Webgarh GTM Assistant.
- TagFly Google Ads, GA4 & GTM lists 13 features Webgarh GTM Assistant’s listing doesn’t mention, including Ad spend, Analytics dashboard, Custom dashboards.
Head to head
- United States
- United Kingdom
- Germany
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free to install
- · 1 tracking destination with 1 pixel
- · 10 orders included per month
- · Consent Mode v2 (GDPR/CCPA)
- · Event builder
- · GTM integration
- · Real-time dashboard
Basic
- · 3 tracking destinations, 1 pixel each
- · 500 orders included per month
- · All Free plan features
- · Customer Analytics - Overview
- · Full server-side event report
- · Standard support
Grow
- · 2,500 orders included per month
- · All Basic plan features
- · All tracking destinations, multi-pixel
- · Free for first-time custom
- · Full Customer Analytics
- · High priority support
Scale
- · 10,000 orders included per month
- · All tracking destinations, multi-pixel
- · Free custom setup
- · Full Customer Analytics
- · Highest priority support
- · Multi-market tracking
Pay As You Go
- · All Server-side platforms
- · Browser-only tools are free
- · Health checks and alerts
- · One setup session with our team
- · Tracking dashboard
Scaler Monthly
- · A monthly tracking report
- · Alert investigation and fixes
- · All server-side platforms
- · Reply within one working day
- · Setup completed with your store
- · Setup updates when platforms change
Scaler Yearly
- · Everything in Scaler monthly
- · Full audit and fix at the start
- · Move from your current tracking app
- · Shopify tracking migration
- · UTM and channel clean-up
- · Up to 90,000 orders a year, no per-order
Maximiser Yearly
- · All tracking moves included
- · Everything in yearly Scaler
- · One custom platform integration per year
- · Quarterly review call
- · Quarterly tracking re-audit
- · Same-working-day replies
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWhen browsers block cookies, ad platforms miss conversions and optimize on incomplete data. TagFly restores accurate conversion tracking with server-side tracking (CAPI) for Google Ads, Google Analytics 4 (GA4), Meta, TikTok, Pinterest & Snapchat. Prebuilt GTM containers set up in minutes, no coding. Multi-market tracking supports Shopify Markets: track pixels, currencies & conversions per market.
Ad blockers, iPhone privacy settings and browser limits stop many sales from reaching your ad platforms, so good campaigns look like bad ones. GTM Assistant adds server-side conversion tracking to your browser tracking, sending each sale directly to GA4, Google Ads, the Meta Conversions API, TikTok, Pinterest, Klaviyo and more. Event deduplication counts every sale once.
- Easy gtag setup for accurate tracking in GA4, Facebook, TikTok and more
- Server-side tracking captures accurate data, combating iOS limitations
- Ready-to-use containers for direct use in GA4, Facebook, GG Ads, Tiktok and more
- No burden on site speed with all tags in one Google container
- Automated App Operation with Google Login
- Multiple Tags Available for Installation
- Zero impact on Store's Page Load Speed
- Consent Mode Available for Customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TagFly Google Ads, GA4 & GTM |  Webgarh GTM Assistant |
|---|---|---|
| Detected stores | 1,513(ahead) | 108 |
| Net store change, 28 days | −18 | 0 |
| Stores added, 28 days | 9 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Germany | United States, United Kingdom, India |
Reviews
| Measure | TagFly Google Ads, GA4 & GTM | Webgarh GTM Assistant |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.5 ★ |
| App Store reviews | 156(ahead) | 12 |
| New reviews, 28 days | 3(ahead) | 0 |
| Reviewers a year or more in | 16% | Not enough data |
Pricing
| Measure | TagFly Google Ads, GA4 & GTM | Webgarh GTM Assistant |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $14.99/month(ahead) | $99/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | TagFly Google Ads, GA4 & GTM | Webgarh GTM Assistant |
|---|---|---|
| Shopify category rank | #29 | Not enough data |
| Shopify App Charts | #18 in Ads | Not on this week’s charts |
| Built for Shopify | Yes | Yes |
| Launched | Mar 24, 2021 | Feb 24, 2023 |
| Languages | 1 | 1 |
| Developer | TagFly | WebGarh Solutions |
FAQ
TagFly Google Ads, GA4 & GTM and Webgarh GTM Assistant: common questions
- Which is more popular, TagFly Google Ads, GA4 & GTM or Webgarh GTM Assistant?
- TagFly Google Ads, GA4 & GTM is detected on 14× as many Shopify stores as Webgarh GTM Assistant: 1,513 vs 108 as of Nov 12, 2026 for TagFly Google Ads, GA4 & GTM, Nov 13, 2026 for Webgarh GTM Assistant.
- Is TagFly Google Ads, GA4 & GTM or Webgarh GTM Assistant cheaper?
- Only TagFly Google Ads, GA4 & GTM lists a free plan. Paid plans start at $14.99/month for TagFly Google Ads, GA4 & GTM and $99/month for Webgarh GTM Assistant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, TagFly Google Ads, GA4 & GTM or Webgarh GTM Assistant?
- On the Shopify App Store: TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews and Webgarh GTM Assistant 4.5 from 12 reviews.
- What features does each app list that the other doesn’t?
- TagFly Google Ads, GA4 & GTM lists 13 the others don’t mention, such as Ad spend, Analytics dashboard, Custom dashboards, Dashboards. Webgarh GTM Assistant lists 8 the others don’t mention, such as Behavior, Demographic analysis, Device, Impression counts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for TagFly Google Ads, GA4 & GTM, Nov 13, 2026 for Webgarh GTM Assistant; estimated figures are labeled.
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How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for TagFly Google Ads, GA4 & GTM, Nov 13, 2026 for Webgarh GTM Assistant. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.