Smarketer TrackWave vs Voluum
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Smarketer TrackWave is detected on 2.3× as many Shopify stores as Voluum: 239 vs 102 as of Nov 7, 2026.
- Smarketer TrackWave lists 7 features Voluum’s listing doesn’t mention, including Analytics dashboard, Checkout analytics, Event tracking.
Head to head
- Germany
- Switzerland
- Austria
- Germany
- United States
- Austria
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Full consent mode support
- · Tracking for Google, Microsoft + more
- · Unlimited Events and Connections
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureElevate your Shopify store's performance with Smarketer TrackWave. Our app seamlessly integrates tracking for major ad platforms while ensuring GDPR compliance with full consent mode support. From one-click setup to customizable options, TrackWave adapts to your needs. Simplify your ad tracking, optimize spend, and enhance results - all from a single, intuitive dashboard.
Voluum is a cloud-based ad tracker that integrates with multiple ad platforms and connects all the elements of your campaigns together. It collects detailed data about your visitors & conversions and helps you discover the most profitable combinations of traffic, ads, landing pages and offers.
- Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
- GDPR-compliant consent management
- Checkout tracking support
- Automatic setup of Voluum's tracking script
- Store product to Voluums' Offer
- Conversion reporting to Voluum for Add to cart and Purchase events
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Smarketer TrackWave |  Voluum |
|---|---|---|
| Detected stores | 239(ahead) | 102 |
| Net store change, 28 days | −4 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Health & Beauty, Home & Garden, Sporting Goods |
| Top store countries | Germany, Switzerland, Austria | Germany, United States, Austria |
Reviews
| Measure | Smarketer TrackWave | Voluum |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 21 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Smarketer TrackWave | Voluum |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $30/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Smarketer TrackWave | Voluum |
|---|---|---|
| Shopify category rank | #228(ahead) | #519 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 26, 2024 | Jun 26, 2023 |
| Languages | 1 | 1 |
| Developer | Smarketer GmbH - TrackWave | Commerce Media Tech sp. z o.o. |
FAQ
Smarketer TrackWave and Voluum: common questions
- Which is more popular, Smarketer TrackWave or Voluum?
- Smarketer TrackWave is detected on 2.3× as many Shopify stores as Voluum: 239 vs 102 as of Nov 7, 2026.
- What features does each app list that the other doesn’t?
- Smarketer TrackWave lists 7 the others don’t mention, such as Analytics dashboard, Checkout analytics, Event tracking, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.