Nabu: Google Ads Pixel vs Voluum
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Nabu is detected on 27× as many Shopify stores as Voluum: 2,781 vs 102 as of Nov 7, 2026.
- Nabu lists 17 features Voluum’s listing doesn’t mention, including Abandoned cart, Activity tracking, Analytics dashboard.
Head to head
Google Ads Conversion Pixel for Google Conversion Tracking
- United States
- United Kingdom
- Germany
- Germany
- United States
- Austria
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Explorer
- · Agency & MCC account support
- · Duplicate conversion protection
- · Error-free Google Ads tracking
- · Google Tag (gtag) install
- · No theme file or code changes
- · Purchase and conversion tracking
Advanced
- · Add to cart tracking
- · Begin checkout Tracking
- · Checkout Extensibility
- · Conversions with Cart Data
- · Five 1-click automatic pixel creation
- · Post-purchase tracking
Plus
- · Analytics & Checkout Extensibility
- · Begin checkout & Add to cart tracking
- · Conversions with Cart Data
- · Post-purchase tracking
- · Priority Support
- · Purchase and conversion tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureManual Google Ads conversion tracking can miss or double-count sales. Nabu installs the Google Ads pixel in 1 click via Google Tag (gtag), no theme edits. Google Ads enhanced conversions send privacy-safe first-party data. Google Ads events cover purchases, add to cart, checkout and post-purchase upsells. Set your Google Ads conversion value with or without shipping and tax.
Voluum is a cloud-based ad tracker that integrates with multiple ad platforms and connects all the elements of your campaigns together. It collects detailed data about your visitors & conversions and helps you discover the most profitable combinations of traffic, ads, landing pages and offers.
- Fix tracking errors like duplicate conversions & missing conversion values.
- Enhanced conversions support - send first-party data in a privacy-safe way.
- Post Purchase Upsell Conversion Tracking, Track Shipping & Taxes accurately.
- 1-click integration with Google Ads. Support for Agency/MCC accounts.
- Automatic setup of Voluum's tracking script
- Store product to Voluums' Offer
- Conversion reporting to Voluum for Add to cart and Purchase events
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Nabu |  Voluum |
|---|---|---|
| Detected stores | 2,781(ahead) | 102 |
| Net store change, 28 days | −47 | 0 |
| Stores added, 28 days | 32 | Not enough data |
| Big-brand share | 17% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Health & Beauty, Home & Garden, Sporting Goods |
| Top store countries | United States, United Kingdom, Germany | Germany, United States, Austria |
Reviews
| Measure | Nabu | Voluum |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 488 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 25% | Not enough data |
FAQ
Nabu and Voluum: common questions
- Which is more popular, Nabu or Voluum?
- Nabu is detected on 27× as many Shopify stores as Voluum: 2,781 vs 102 as of Nov 7, 2026.
- What features does each app list that the other doesn’t?
- Nabu lists 17 the others don’t mention, such as Abandoned cart, Activity tracking, Analytics dashboard, Behavior. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.