Sauce: Instagram, TikTok & UGC vs Whatmore Shoppable Videos&UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Whatmore Shoppable Videos&UGC is detected on 5.3× as many Shopify stores as Sauce: 3,327 vs 628 as of Nov 9, 2026.
- On the Shopify App Store: Sauce 4.6 from 344 reviews and Whatmore Shoppable Videos&UGC 5.0 from 398 reviews.
- Only Whatmore Shoppable Videos&UGC lists a free plan. Paid plans start at $50/month for Sauce and $29/month for Whatmore Shoppable Videos&UGC.
- Whatmore Shoppable Videos&UGC lists 9 features Sauce’s listing doesn’t mention, including Checkout, Custom URL, Liked products.
Head to head
- United States
- United Kingdom
- Australia
- India
- United States
- Pakistan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essentials
- · Collect 50 UGC Photos & Videos
- · Gallery impressions 20K /mo
- · Instagram, TikTok, Uploads
- · Product Page Galleries
- · Sauce sales 2.5K USD /mo
- · Shoppable Video & Photo Galleries
Standard
- · Collect 50 UGC Photos & Videos
- · Gallery impressions 100K /mo
- · Instagram, TikTok, Uploads
- · Product Page Galleries
- · Sauce sales 15K USD /mo
- · Shoppable Video & Photo Galleries
Prime
- · Collect 50 UGC Photos & Videos
- · Gallery impressions 300K /mo
- · Instagram, TikTok, Uploads
- · Product Page Galleries
- · Sauce sales 30K USD /mo
- · Shoppable Video & Photo Galleries
Enterprise
- · All features included
- · Collect 50 UGC Photos & Videos
- · Competitor Analysis, Social Listening
- · Customised Solution Engineering
- · Gallery impressions 750K /mo
- · Influencer Marketing Suite
Free Forever
- · 10+ video templates & 50+ styling option
- · 300 video clicks/month
- · 5 AI product matches / month
- · Floating video on Product Page
- · Instagram-like stories
- · Upload upto 15 videos
Starter
- · 10 AI product matches / month
- · 24/7 live chat support
- · 3,000 video clicks/month
- · Add videos to 10 collection pages
- · Auto-sync videos from Instagram daily
- · Upload upto 100 videos
Growth
- · 15,000 video clicks/month
- · 20 AI product matches / month
- · Add videos to unlimited collection pages
- · Embed Video in Email
- · HD banner videos
- · Priority chat support
Scale
- · 40,000 video clicks/month
- · Advanced analytics & AB testing
- · Autodisable out of stock products
- · Smart Retargeting - High intent audience
- · Unlimited AI product matches / month
- · Unlimited Video Uploads
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGrowing sales through social shouldn’t be hard. Sauce takes care of the heavy lifting - turning Instagram & TikTok into high-converting shopping experiences, leveraging UGC and influencer partnerships to build trust and drive revenue.
Import Instagram Reels, TikToks, and UGC in one click. Whatmore auto-syncs daily and uses AI to tag products in every video so shoppers buy instantly. Display shoppable videos as autoplay carousels, floating widgets, Instagram-style stories, gallery grids, HD banners or video sliders on your Homepage, Product, and Collection Pages. Built-in Meta Pixel retargeting captures high-intent viewers for your ad campaigns.
- Instagram & TikTok: Turn social posts into shoppable experiences.
- User Generated Content (UGC): Use real-world content to boost trust and sales.
- Influencer Partnerships: Unlock ROI with trusted voices.
- Sauce TV: Netflix-style video shopping that educates and converts.
- Embed Shoppable Insta & TikTok Videos on Homepage, Collections, and Product page
- Embed Social Proof, Reviews & Video Testimonials arranged in a Shoppable Gallery
- Convert your Instagram Reel into a Shoppable Video, Carousel & Boost Conversions
- Embed Collection Carousels as Video Banners, Video Collage and Video Background
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sauce |  Whatmore Shoppable Videos&UGC |
|---|---|---|
| Detected stores | 628 | 3,327(ahead) |
| Net store change, 28 days | +1 | +3 |
| Stores added, 28 days | 1 | 41(ahead) |
| Big-brand share | 33% | 21% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | India, United States, Pakistan |
Reviews
| Measure | Sauce | Whatmore Shoppable Videos&UGC |
|---|---|---|
| App Store rating | 4.6 ★ | 5.0 ★(ahead) |
| App Store reviews | 344 | 398(ahead) |
| New reviews, 28 days | 0 | 12(ahead) |
| Reviewers a year or more in | Not enough data | 31% |
Pricing
| Measure | Sauce | Whatmore Shoppable Videos&UGC |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $50/month | $29/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Sauce | Whatmore Shoppable Videos&UGC |
|---|---|---|
| Shopify category rank | #21 | #8(ahead) |
| Shopify App Charts | #13 in Video and livestream | #5 in Video and livestream |
| Built for Shopify | No | No |
| Launched | Dec 23, 2016 | Jun 20, 2022 |
| Languages | 1 | 1 |
| Developer | Sauce Social Commerce | whatmore |
FAQ
Sauce and Whatmore Shoppable Videos&UGC: common questions
- Which is more popular, Sauce or Whatmore Shoppable Videos&UGC?
- Whatmore Shoppable Videos&UGC is detected on 5.3× as many Shopify stores as Sauce: 3,327 vs 628 as of Nov 9, 2026.
- Is Sauce or Whatmore Shoppable Videos&UGC cheaper?
- Only Whatmore Shoppable Videos&UGC lists a free plan. Paid plans start at $50/month for Sauce and $29/month for Whatmore Shoppable Videos&UGC. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Sauce or Whatmore Shoppable Videos&UGC?
- On the Shopify App Store: Sauce 4.6 from 344 reviews and Whatmore Shoppable Videos&UGC 5.0 from 398 reviews.
- What features does each app list that the other doesn’t?
- Sauce lists 4 the others don’t mention, such as Hashtags, Photos, Recent purchases, Social links. Whatmore Shoppable Videos&UGC lists 9 the others don’t mention, such as Checkout, Custom URL, Liked products, Multi-channel. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.