OneClick: Google Ads Tracking vs Smarketer TrackWave
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026.
The short answer
- Smarketer TrackWave is detected on 2.3× as many Shopify stores as OneClick: 236 vs 101 as of Nov 1, 2026.
- On the Shopify App Store: OneClick 2.0 from 13 reviews and Smarketer TrackWave 5.0 from 23 reviews.
- Paid plans start at $4.99/month for OneClick and $30/month for Smarketer TrackWave.
- OneClick lists 8 features Smarketer TrackWave’s listing doesn’t mention, including Activity tracking, Cohort analysis, Custom reports.
At a glance
Adoption, reviews, pricing and listing
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OneClick |  Smarketer TrackWave |
|---|---|---|
| Detected stores | 101 | 236(ahead) |
| Net store change, 28 days | +23 | −4 |
| Stores added, 28 days | 23 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Home & Garden, Health & Beauty, Apparel & Accessories |
| Top store countries | United States, United Kingdom, India | Germany, Switzerland, Austria |
Reviews
| Measure | OneClick | Smarketer TrackWave |
|---|---|---|
| App Store rating | 2.0 ★ | 5.0 ★(ahead) |
| App Store reviews | 13 | 23(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | OneClick | Smarketer TrackWave |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $30/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 1 | 1 |
Listing
| Measure | OneClick | Smarketer TrackWave |
|---|---|---|
| Shopify category rank | #569 | #223(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 1, 2021 | Jul 26, 2024 |
| Languages | 1 | 1 |
| Developer | OneClick | Smarketer GmbH - TrackWave |
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
OneClick
- 23
- —
Smarketer TrackWave
- —
- —
Plans
What each plan costs
As listed on the Shopify App Store. Usage charges and plan limits differ, so compare what each plan includes, not only the price.
OneClick
- Complete Tracking$4.99/monthDynamic Remarketing · Enhanced Conversions · Page View, Add Cart, Checkout, Purchase
Smarketer TrackWave
- Standard$30/monthFull consent mode support · Tracking for Google, Microsoft + more · Unlimited Events and Connections
Features
15 listed features, 4 in common
Coverage is the share of every feature these listings mention. A feature a listing doesn’t mention may still be supported.
OneClickSmarketer TrackWaveOnly OneClick lists 8
- Activity tracking
- Cohort analysis
- Custom reports
- Data export
- Lifetime value (LTV)
- Page views
- Real-time tracking
- ROAS
Only Smarketer TrackWave lists 3
- Analytics dashboard
- GDPR compliance
- Pixel tracking
Feature by feature
All 15 features across 3 groups, checked off app by app.
Integrations
What each app says it works with
From each listing’s “Works with” section.
Both list 1
- Google Ads
Only OneClick 1
- Checkout
Only Smarketer TrackWave 3
- Microsoft Ads
- Facebook Ads
- Google Tag Manager
Who uses each
The stores behind each app
Shares are of each app’s detected stores; stores without a known country or catalog size count toward neither.
OneClick
Top countries
- United States
- United Kingdom
- India
- Australia
Catalog size
- 11-50
- 201-500
- 51-100
- 101-200
Smarketer TrackWave
Top countries
- Germany
- Switzerland
- Austria
- Denmark
Catalog size
- 201-500
- 11-50
- 1,001-5,000
- 51-100
Installed with
The apps each one runs alongside
The apps Shoplist most often detects on the same stores.
FAQ
OneClick and Smarketer TrackWave: common questions
- Which is more popular, OneClick or Smarketer TrackWave?
- Smarketer TrackWave is detected on 2.3× as many Shopify stores as OneClick: 236 vs 101 as of Nov 1, 2026.
- Is OneClick or Smarketer TrackWave cheaper?
- Paid plans start at $4.99/month for OneClick and $30/month for Smarketer TrackWave. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, OneClick or Smarketer TrackWave?
- On the Shopify App Store: OneClick 2.0 from 13 reviews and Smarketer TrackWave 5.0 from 23 reviews.
- What features does each app list that the other doesn’t?
- OneClick lists 8 the others don’t mention, such as Activity tracking, Cohort analysis, Custom reports, Data export. Smarketer TrackWave lists 3 the others don’t mention, such as Analytics dashboard, GDPR compliance, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.