Magic Wishlist & Emails vs Wishlist Guru: Favorites List
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- Wishlist Guru is detected on 1.8× as many Shopify stores as Magic Wishlist & Emails: 277 vs 157 as of Nov 4, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Guru 4.8 from 97 reviews.
- Only Wishlist Guru lists a free plan.
- Wishlist Guru lists 23 features Magic Wishlist & Emails’s listing doesn’t mention, including Alert settings, Auto-alerts, Back in stock.
Head to head
- United States
- United Kingdom
- Australia
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
FREE FOREVER
- · ALL PLANS ARE FREE FOR DEVELOPMENT STORE
- · Analytics • Notification Customization
- · Button Customization • Guest Wishlist
- · Customization for header & Floating Icon
- · Easy setup • Icon on collection page
- · Modify language • Edit Translation
BASIC
- · Advanced Customizations • VIP Support
- · Allow Customers to Opt out from Emails
- · Custom JS/CSS • 2k Wishlist items/month
- · Customize Email templates • Custom code
- · Monthly Email Reminder • Remove Branding
- · Social counter on PDP & Collection
PRO
- · 2 Multi-language options
- · 5000 Wishlist items/month
- · Alerts: PriceDrop, BackInStock, LowStock
- · All features in Basic +
- · B2B solution - Show/Hide prices & ATC
- · Login Required to Wishlist
PREMIUM
- · All features in PRO +
- · Klaviyo Integration • EU Privacy / GDPR
- · Multi Variant Support • Email Reports
- · Multi-Lingual Emails • Emails 5000/mo
- · SMTP • Product Options App Support
- · Shopify Flow • REST Api • JS events
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Drive sales and repeat purchases with a powerful wishlist app that lets customers save their favorite products, create multiple wishlists or gift lists, and easily share through email or social media. Re-engage shoppers with automated back-in-stock, price-drop, and low stocks alerts that create urgency & encourage purchases. Fully customize your wishlist page, icon, & header to match brand.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Easy to install, Full support provided to users, 2 mins configuration process
- Easily add Wishlist buttons to all pages, including product, collection pages
- Multi-Language Switcher Support, Highly Customizable, Filter App compatibility
- Variant ID based Wishlist for Guests and users, Share Wishlist options etc
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Wishlist Guru |
|---|---|---|
| Detected stores | 157 | 277(ahead) |
| Net store change, 28 days | +7 | +2 |
| Stores added, 28 days | 7 | 8(ahead) |
| Big-brand share | Not enough data | 21% |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Australia, United Kingdom |
Reviews
| Measure | Magic Wishlist & Emails | Wishlist Guru |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 54 | 97(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 0% | 9%(ahead) |
Pricing
| Measure | Magic Wishlist & Emails | Wishlist Guru |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $5.99/month |
| Longest free trial | Not listed | 10 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Magic Wishlist & Emails | Wishlist Guru |
|---|---|---|
| Shopify category rank | #5(ahead) | #12 |
| Shopify App Charts | #21 in Wishlists | #17 in Wishlists |
| Built for Shopify | Yes | Yes |
| Launched | Jan 6, 2026 | May 10, 2024 |
| Languages | 5 | 19 |
| Developer | Magic Apps | Webframez |
FAQ
Magic Wishlist & Emails and Wishlist Guru: common questions
- Which is more popular, Magic Wishlist & Emails or Wishlist Guru?
- Wishlist Guru is detected on 1.8× as many Shopify stores as Magic Wishlist & Emails: 277 vs 157 as of Nov 4, 2026.
- Is Magic Wishlist & Emails or Wishlist Guru cheaper?
- Only Wishlist Guru lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Magic Wishlist & Emails or Wishlist Guru?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Guru 4.8 from 97 reviews.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 1 the others don’t mention, such as Save for later. Wishlist Guru lists 23 the others don’t mention, such as Alert settings, Auto-alerts, Back in stock, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.