SE Wishlist Engine vs Wishlist Guru: Favorites List
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- SE Wishlist Engine is detected on 6.6× as many Shopify stores as Wishlist Guru: 1,934 vs 295 as of Nov 9, 2026.
- On the Shopify App Store: SE Wishlist Engine 4.9 from 276 reviews and Wishlist Guru 4.9 from 98 reviews.
- Only Wishlist Guru lists a free plan. Paid plans start at $7.99/month for SE Wishlist Engine and $5.99/month for Wishlist Guru.
- Wishlist Guru lists 10 features SE Wishlist Engine’s listing doesn’t mention, including Custom layouts, Customer demand, Manual alerts.
Head to head
- United States
- India
- United Kingdom
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Plan
- · Basic Insights
- · Customize Button & Custom Icon
- · Hide Branding
- · Language
- · No email alerts
- · Share wishlist on social media
Advanced Plan
- · 10,000 customizable emails / month
- · Advanced Insight
- · Everything in Basic
- · Facebook pixel & Klaviyo Integration
- · Import / Export Wishlist
- · Price drop - Restock alert
Premium Plan
- · 25,000 customizable emails / month
- · Everything in Advanced
- · Import / Export Wishlist
- · JS API Coming soon
- · Multi-Language & Multi-Currency
- · Multi-Language Email Template
Plus Plan
- · Built for high-volume stores
- · Everything in Premium
- · JS API Coming soon
- · Unlimited customizable emails
FREE FOREVER
- · ALL PLANS ARE FREE FOR DEVELOPMENT STORE
- · Analytics • Notification Customization
- · Button Customization • Guest Wishlist
- · Customization for header & Floating Icon
- · Easy setup • Icon on collection page
- · Modify language • Edit Translation
BASIC
- · Advanced Customizations • VIP Support
- · Allow Customers to Opt out from Emails
- · Custom JS/CSS • 2k Wishlist items/month
- · Customize Email templates • Custom code
- · Monthly Email Reminder • Remove Branding
- · Social counter on PDP & Collection
PRO
- · 2 Multi-language options
- · 5000 Wishlist items/month
- · Alerts: PriceDrop, BackInStock, LowStock
- · All features in Basic +
- · B2B solution - Show/Hide prices & ATC
- · Login Required to Wishlist
PREMIUM
- · All features in PRO +
- · Klaviyo Integration • EU Privacy / GDPR
- · Multi Variant Support • Email Reports
- · Multi-Lingual Emails • Emails 5000/mo
- · SMTP • Product Options App Support
- · Shopify Flow • REST Api • JS events
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOur app covers many important things for e-commerce users, like product wishlists, wishlist reminders, auto-email sending, price drops, restock & low-stock alerts, and guest wishlists. Our app can help customers save their favorites and not search for the products they have liked before.
Drive sales and repeat purchases with a powerful wishlist app that lets customers save their favorite products, create multiple wishlists or gift lists, and easily share through email or social media. Re-engage shoppers with automated back-in-stock, price-drop, and low stocks alerts that create urgency & encourage purchases. Fully customize your wishlist page, icon, & header to match brand.
- Wishlist that allows customers to save their favorites multiple items at a time.
- Reports that show which product is most on the wishlist and who saved it.
- Auto email alerts to convert wishlist products into sales and boost revenue.
- Guest wishlist that allows customers to wishlist item without login.
- Easy to install, Full support provided to users, 2 mins configuration process
- Easily add Wishlist buttons to all pages, including product, collection pages
- Multi-Language Switcher Support, Highly Customizable, Filter App compatibility
- Variant ID based Wishlist for Guests and users, Share Wishlist options etc
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SE Wishlist Engine |  Wishlist Guru |
|---|---|---|
| Detected stores | 1,934(ahead) | 295 |
| Net store change, 28 days | −23 | +2 |
| Stores added, 28 days | 28(ahead) | 7 |
| Big-brand share | 24% | 20% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, India, United Kingdom | United States, Australia, United Kingdom |
Reviews
| Measure | SE Wishlist Engine | Wishlist Guru |
|---|---|---|
| App Store rating | 4.9 ★ | 4.9 ★ |
| App Store reviews | 276(ahead) | 98 |
| New reviews, 28 days | 0 | 0(ahead) |
| Reviewers a year or more in | 23%(ahead) | 10% |
Pricing
| Measure | SE Wishlist Engine | Wishlist Guru |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $7.99/month | $5.99/month(ahead) |
| Longest free trial | 5 days | 10 days |
| Plans listed | 4 | 4 |
Listing
| Measure | SE Wishlist Engine | Wishlist Guru |
|---|---|---|
| Shopify category rank | #18 | #15(ahead) |
| Shopify App Charts | #6 in Wishlists | #19 in Wishlists |
| Built for Shopify | Yes | Yes |
| Launched | Aug 18, 2022 | May 10, 2024 |
| Languages | 1 | 19 |
| Developer | Script Engine | Webframez |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
SE Wishlist Engine and Wishlist Guru: common questions
- Which is more popular, SE Wishlist Engine or Wishlist Guru?
- SE Wishlist Engine is detected on 6.6× as many Shopify stores as Wishlist Guru: 1,934 vs 295 as of Nov 9, 2026.
- Is SE Wishlist Engine or Wishlist Guru cheaper?
- Only Wishlist Guru lists a free plan. Paid plans start at $7.99/month for SE Wishlist Engine and $5.99/month for Wishlist Guru. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, SE Wishlist Engine or Wishlist Guru?
- On the Shopify App Store: SE Wishlist Engine 4.9 from 276 reviews and Wishlist Guru 4.9 from 98 reviews.
- What features does each app list that the other doesn’t?
- SE Wishlist Engine lists 4 the others don’t mention, such as In-store registry, Inventory reports, Online registry, Save for later. Wishlist Guru lists 10 the others don’t mention, such as Custom layouts, Customer demand, Manual alerts, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between SE Wishlist Engine and Wishlist Guru?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.