Klaviyo: Email Marketing & SMS vs Wigzo ‑ Text, WhatsApp, Email
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Klaviyo is detected on 78× as many Shopify stores as Wigzo: 274,645 vs 3,511 as of Nov 8, 2026.
- On the Shopify App Store: Klaviyo 4.7 from 3,434 reviews and Wigzo 4.8 from 44 reviews.
- Only Wigzo lists a free plan.
- Klaviyo lists 68 features Wigzo’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Email, SMS, and more - a unified customer platform
Email, SMS, WhatsApp, Onsite, Push and FB Messenger
- United States
- United Kingdom
- Australia
- India
- United Kingdom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI-assisted, on-brand content
- · Built-in dashboard & reporting
- · Guided onboarding setup
- · One place for forms, emails, and flows
- · Seamless migration to full platform
- · Set up directly in Shopify Admin
SMS
- · Automated two-way conversations
- · Branded SMS links
- · Customizable multi-channel attribution
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · SMS AI for campaign creation
- · 160+ campaign templates
- · Email AI for campaign creation
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · Personalized product recommendations
- · Predictive analytics
Free
- · Unlimited Email Capture
- · Unlimited Web Push Broadcast
- · Unlimited Web Push Subscribers
Starter
- · 100000 Email Credits
- · Complete Analytics
- · Insights
- · Unlimited Automations
- · Unlimited Email Capture
- · Unlimited Push
Growth
- · 40+ Predefined Segments
- · 799$ worth SMS Credits
- · All Starter Plan+
- · Campaign Support
- · Magic Link (SMS Optin via Instagram)
- · Unlimited Emails
Business
- · All Growth Plan+
- · Content Support
- · Dedicated Optimization Expert
- · Dedicated Short Code and IPs
- · Recommendations
- · WhatsApp Manager
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Wigzo addresses key merchant challenges in delivering effective marketing campaigns. It stands out for personalized campaigns, dynamic omnichannel flows, and sophisticated automation. The platform leverages real-time data for precise segmentation, ensuring timely and relevant messages. Its focus on customer retention includes re-engagement campaigns, loyalty programs, and valuable feedback tools.
- Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
- Create segments and triggers using complete historical and real-time data
- Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
- Get real-time revenue data per automation, campaign, segment, and channel
- Automation enables flows for diverse audiences through a drag-and-drop builder.
- Broadcast enables creating and sending campaigns across various channels.
- Segmentation: Predefined, Custom, and RFM Segments for targeting basis activity.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Klaviyo |  Wigzo |
|---|---|---|
| Detected stores | 274,645(ahead) | 3,511 |
| Net store change, 28 days | +480 | +44 |
| Stores added, 28 days | 2,781(ahead) | 150 |
| Big-brand share | 15% | 13% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | India, United Kingdom, United States |
Reviews
| Measure | Klaviyo | Wigzo |
|---|---|---|
| App Store rating | 4.7 ★ | 4.8 ★(ahead) |
| App Store reviews | 3,434(ahead) | 44 |
| New reviews, 28 days | 62 | Not enough data |
| Reviewers a year or more in | 43% | Not enough data |
Switching movement
16 stores dropped one and added the other in the last 180 days
FAQ
Klaviyo and Wigzo: common questions
- Which is more popular, Klaviyo or Wigzo?
- Klaviyo is detected on 78× as many Shopify stores as Wigzo: 274,645 vs 3,511 as of Nov 8, 2026.
- Is Klaviyo or Wigzo cheaper?
- Only Wigzo lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Klaviyo or Wigzo?
- On the Shopify App Store: Klaviyo 4.7 from 3,434 reviews and Wigzo 4.8 from 44 reviews.
- What features does each app list that the other doesn’t?
- Klaviyo lists 68 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between Klaviyo and Wigzo?
- 16 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.