InstaReel ‑ Instagram Reels vs OT: Instagram Feed, Instafeed
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- InstaReel is detected on 2.2× as many Shopify stores as OT: 405 vs 181 as of Nov 5, 2026.
- On the Shopify App Store: InstaReel 5.0 from 5 reviews and OT 4.7 from 43 reviews.
- Only InstaReel lists a free plan.
- OT lists 14 features InstaReel’s listing doesn’t mention, including Captions, Collage, Custom CSS.
Head to head
- United States
- India
- United Kingdom
- United States
- Australia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · - Autosync every 24 hours
- · - Free upto 1000 Visits
- · - Grid or slider layout
- · - Optimized for all devices
Premium
- · - Autosync every few hours
- · - Hide specific Videos
- · - Pin specific Videos
- · - Unlimited PageViews
- · - Unlimited Product Tagging
- · - Unlimited Videos
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEnhance your Shopify store with our app that seamlessly adds shoppable Instagra Reels feed. Boost social proof, increase followers, and drive sales with customizable feed. Enjoy optimized performance, responsive design, and features like product tagging, video hiding, and pinning.
OT: Instagram Feed turns your Instagram into a sales channel. Create shoppable posts so customers can buy directly, choose which posts to show or hide, drag & drop to arrange, and customize layouts to match your brand. Your feed updates in real time - saving time, boosting engagement, and driving more sales.
- Customizable feeds to match your branding
- Tag products, hide, and pin specific videos
- Optimized for Lighthouse and GTMetrix scores
- Responsive design for all devices
- Display Instagram posts (photos, videos, reels) in slider, grid, and highlight.
- Make posts shoppable: Tag products & let customers buy instantly.
- Drag-and-drop feed: Create the perfect display in seconds.
- Post filtering & hiding: Filter by hashtags or hide posts you don’t love.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | InstaReel |  OT |
|---|---|---|
| Detected stores | 405(ahead) | 181 |
| Net store change, 28 days | +4 | 0 |
| Stores added, 28 days | 14 | Not enough data |
| Big-brand share | 17% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, India, United Kingdom | United States, Australia, India |
Reviews
| Measure | InstaReel | OT |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 5 | 43(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
InstaReel and OT: common questions
- Which is more popular, InstaReel or OT?
- InstaReel is detected on 2.2× as many Shopify stores as OT: 405 vs 181 as of Nov 5, 2026.
- Is InstaReel or OT cheaper?
- Only InstaReel lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, InstaReel or OT?
- On the Shopify App Store: InstaReel 5.0 from 5 reviews and OT 4.7 from 43 reviews.
- What features does each app list that the other doesn’t?
- InstaReel lists 1 the others don’t mention, such as Engagement tracking. OT lists 14 the others don’t mention, such as Captions, Collage, Custom CSS, Custom styles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.