Instafeed ‑ Instagram Feed vs VA: Ins Slider & Feed

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.

The short answer

  • Instafeed is detected on 874× as many Shopify stores as VA: 160,848 vs 184 as of Nov 3, 2026.
  • On the Shopify App Store: Instafeed 4.9 from 3,299 reviews and VA 3.5 from 13 reviews.
  • Only Instafeed lists a free plan. Paid plans start at $8/month for Instafeed and $4.99/month for VA.
  • Instafeed lists 27 features VA’s listing doesn’t mention, including Carousel, Conversion tracking, Custom CSS.
  • 46 stores run Instafeed and VA together.

Head to head

Detected stores

Instafeed: 160,848
VA: 184

App Store reviews

Instafeed: 3,299
VA: 13

New reviews, 28 days

Instafeed: 85
VA: —

Stores added, 28 days

Instafeed: 1,044
VA: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Elegant & Shoppable Official Instagram feeds that bring sales

Instagram Feed & shoppable gallery. Support NEW API, stable!

Categories
  • Social proof
  • Image gallery
  • Image gallery
Languages
  • English
  • Spanish
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • +8 more
—
Launched
Sep 30, 2016
Feb 27, 2019
Built for Shopify
Built for Shopify
Not badged
Reviews per month
77 last full month
1 last full month
Detected stores
160,848active installs
  • ELIE SAAB
  • Magnolia
  • Stila Cosmetics
  • BABYBOO
  • Jeffree Star Cosmetics
+160,843 more
184active installs
  • ZM ZaskiaMecca
  • GIDA DESIGN
  • Shary's Beauty Cosmetics
  • Main Street Magic Co
  • Saimwear Official
+179 more
Most common store size
11-50 products26%
11-50 products23%
Top countries
  • United States32%
  • United Kingdom8%
  • Australia8%
  • United States53%
  • Canada5%
  • United Kingdom5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0100200NovFebMayNovJunJunJanMarMayJulSepOctInstafeed ‑ Instagram Feed: 135 reviews in December 2025Instafeed ‑ Instagram Feed: 130 reviews in January 2026Instafeed ‑ Instagram Feed: 107 reviews in February 2026Instafeed ‑ Instagram Feed: 108 reviews in March 2026Instafeed ‑ Instagram Feed: 100 reviews in April 2026Instafeed ‑ Instagram Feed: 106 reviews in May 2026Instafeed ‑ Instagram Feed: 160 reviews in June 2026Instafeed ‑ Instagram Feed: 86 reviews in July 2026Instafeed ‑ Instagram Feed: 72 reviews in August 2026Instafeed ‑ Instagram Feed: 72 reviews in September 2026Instafeed ‑ Instagram Feed: 77 reviews in October 2026VA: Ins Slider & Feed: 1 reviews in November 2019VA: Ins Slider & Feed: 2 reviews in January 2020VA: Ins Slider & Feed: 2 reviews in February 2020VA: Ins Slider & Feed: 1 reviews in March 2020VA: Ins Slider & Feed: 1 reviews in May 2020VA: Ins Slider & Feed: 1 reviews in June 2020VA: Ins Slider & Feed: 1 reviews in November 2020VA: Ins Slider & Feed: 1 reviews in March 2021VA: Ins Slider & Feed: 1 reviews in June 2021VA: Ins Slider & Feed: 1 reviews in July 2022VA: Ins Slider & Feed: 1 reviews in June 2023
InstafeedVACompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $20/month
$4.99/month
Plans
StarterFree
  • · API access
  • · Customize pop-ups
  • · For all devices & themes
  • · Fully responsive grid or slider layout
  • · Hourly auto-sync
  • · Instagram Reels & photo posts
Pro$8/month
7-day free trial
  • · Embed feed in marketing emails
  • · Instagram Stories & carousel posts
  • · Product reviews & prices
  • · SEO & AI discoverability
  • · Shop now & add to cart buttons
  • · Tag products & collections
Plus$20/month
7-day free trial
  • · Auto-tag products
  • · Custom media uploads
  • · Hide, pin, reorder & filter by hashtags
  • · Performance analytics
  • · Product & collection feeds
  • · Shoppable videos on the Shop app
Premium plan$4.99/month
  • · Auto-renew access token
  • · Display Instagram feed
  • · High cache refresh frequency
  • · Product tags: unlimited
  • · Shop products on Instagram photo/video
Coverage
29 of 29 features100%
0 of 29 features0%
Unique strengths
  • Carousel
  • Conversion tracking
  • Custom CSS
  • Custom layouts
  • +23 more
—
Image gallery
100%17/17
0%0/17
Customization
100%7/7
0%0/7
Gallery types
100%10/10
0%0/10
Social proof
100%12/12
0%0/12
Analytics
100%2/2
0%0/2
Content types
100%6/6
0%0/6
Display options
100%4/4
0%0/4
2900onlybothonly
InstafeedVA29 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Instafeed4.9(3,299)VA3.5(13)
Works with also listed by another
  • Instagram
  • Facebook
  • GemPages
  • Shop app
—
How it sells itself

Mintt Instafeed lets you display Instagram feeds, Reels, shoppable videos, and UGC as galleries. Create product and collection feeds that build social proof and drive sales. Automatically sync your Instagram feeds, auto-tag products, and let customers shop now or add to cart directly from posts. Customize grid or slider layouts, pin or hide Instagram content, and upload your own photos and videos.

Ins Shopping & Feed is a simple but effective solution to showcase all your Instagram photos and videos on your Shopify store. With the shopping feature, you can tag featured products on your Instagram photos and videos and let customers discover your items from everywhere in your store.

Key points
  • Show posts (photos, Reels, videos) in gallery grid or slider layout
  • Manual or auto optimized layout
  • Custom rows and columns for mobile
  • Tag multiple products on your posts - create shoppable photo and video feeds
—
Screenshots
Mobile 1
Auto product feedsDesktop 2Desktop 3
—

Installed with

Instafeed4.9(3,299)VA3.5(13)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureInstafeedVA
Detected stores160,848(ahead)as of Nov 3, 2026184as of Nov 3, 2026
Net store change, 28 days−800estimated−3estimated
Stores added, 28 days1,044new and returningNot enough data
Big-brand share11%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyApparel & Accessories, Home & Garden, Health & Beauty
Top store countriesUnited States, United Kingdom, AustraliaUnited States, Canada, United Kingdom

Reviews

MeasureInstafeedVA
App Store rating4.9 ★(ahead)3.5 ★
App Store reviews3,299(ahead)13
New reviews, 28 days85Not enough data
Reviewers a year or more in30%Not enough data

Pricing

MeasureInstafeedVA
Free planYesNot listed
Lowest paid monthly plan$8/month$4.99/month(ahead)
Longest free trial7 daysNot listed
Plans listed31

Listing

MeasureInstafeedVA
Shopify category rank#1in Image galleryNot enough data
Shopify App Charts#3 on the Shoplist 100#23 in Image gallery
Built for ShopifyYesNo
LaunchedSep 30, 2016Feb 27, 2019
Languages12English, Spanish, Portuguese (Brazil)Not published
DeveloperMintt StudioVital Apps

Switching movement

1 store dropped one and added the other in the last 180 days

See which stores dropped Instafeed

FAQ

Instafeed and VA: common questions

Which is more popular, Instafeed or VA?
Instafeed is detected on 874× as many Shopify stores as VA: 160,848 vs 184 as of Nov 3, 2026.
Is Instafeed or VA cheaper?
Only Instafeed lists a free plan. Paid plans start at $8/month for Instafeed and $4.99/month for VA. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Instafeed or VA?
On the Shopify App Store: Instafeed 4.9 from 3,299 reviews and VA 3.5 from 13 reviews.
What features does each app list that the other doesn’t?
Instafeed lists 27 the others don’t mention, such as Carousel, Conversion tracking, Custom CSS, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Can you use Instafeed and VA together?
Yes. 46 stores run Instafeed and VA together. Shoplist detects both apps on those storefronts.
Are stores switching between Instafeed and VA?
1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.