Google & YouTube vs Retailerboost ‑ Google Ads
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Google & YouTube is detected on 14× as many Shopify stores as Retailerboost: 1,363 vs 100 as of Nov 5, 2026.
- On the Shopify App Store: Google & YouTube 4.5 from 5,599 reviews and Retailerboost 3.0 from 5 reviews.
- Retailerboost lists 33 features Google & YouTube’s listing doesn’t mention, including Ad spend, AI optimization, AI targeting.
Head to head
Reach shoppers and get discovered across Google.
- United States
- United Kingdom
- Australia
- United Kingdom
- United States
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Commission Based
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAccess the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits.
RetailerBoost runs Google Shopping campaigns for your store and charges commission only on the orders those campaigns drive. Setup happens in your Shopify admin: approve billing at a commission rate you choose, connect your Google account, select your Merchant Center and target country, and pick a campaign type. The conversion pixel installs automatically, with no code to paste.
- Connect your store to Merchant Center to showcase your products across Google
- Help drive more sales with a Performance Max ad campaign, powered by Google AI
- Connect your store to YouTube to turn viewers into shoppers
- Connect the full ecommerce journey with insights in Google Analytics
- Turn the Google Shopping channel into an affiliate channel
- Choose your own commission rate and spending cap, billed through Shopify
- Connects directly to your existing Google Merchant Center via oAuth
- See attributed orders, revenue, and each buyer's journey in your admin
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Google & YouTube |  Retailerboost |
|---|---|---|
| Detected stores | 1,363(ahead) | 100 |
| Net store change, 28 days | +5 | +2 |
| Stores added, 28 days | 5(ahead) | 2 |
| Big-brand share | 8% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United Kingdom, United States, Germany |
Reviews
| Measure | Google & YouTube | Retailerboost |
|---|---|---|
| App Store rating | 4.5 ★(ahead) | 3.0 ★ |
| App Store reviews | 5,599(ahead) | 5 |
| New reviews, 28 days | 79 | Not enough data |
| Reviewers a year or more in | 25% | Not enough data |
Pricing
| Measure | Google & YouTube | Retailerboost |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Google & YouTube | Retailerboost |
|---|---|---|
| Shopify category rank | #3(ahead) | #61 |
| Shopify App Charts | #2 on Review surge in Ads | #10 on Rookies in Ads |
| Built for Shopify | No | No |
| Launched | Nov 28, 2017 | Jul 13, 2026 |
| Languages | 20 | 1 |
| Developer | Google LLC | 30M |
FAQ
Google & YouTube and Retailerboost: common questions
- Which is more popular, Google & YouTube or Retailerboost?
- Google & YouTube is detected on 14× as many Shopify stores as Retailerboost: 1,363 vs 100 as of Nov 5, 2026.
- Which has better reviews, Google & YouTube or Retailerboost?
- On the Shopify App Store: Google & YouTube 4.5 from 5,599 reviews and Retailerboost 3.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- Google & YouTube lists 9 the others don’t mention, such as Bulk editing, Conversion tracking, Feed optimization, GTIN management. Retailerboost lists 33 the others don’t mention, such as Ad spend, AI optimization, AI targeting, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.