Early Bird: Preorder & Restock vs Essent Preorder Back in Stock
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- Essent Preorder Back in Stock is detected on 13× as many Shopify stores as Early Bird: 7,374 vs 566 as of Nov 13, 2026.
- On the Shopify App Store: Early Bird 4.8 from 75 reviews and Essent Preorder Back in Stock 5.0 from 1,388 reviews.
- Both list a free plan. Paid plans start at $19/month for Early Bird and $4.95/month for Essent Preorder Back in Stock.
- Early Bird lists 21 features Essent Preorder Back in Stock’s listing doesn’t mention, including Alert settings, Auto-alerts, Back in stock.
Head to head
- United States
- Australia
- United Kingdom
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free: Get Started
- · 5 back-in-stock emails/month
- · 5 preorders/backorders/month
- · Keep 100% of your sales. No commission
- · Mixed cart split shipping support
- · No app branding
- · Send preorder shipment timeline emails
Launch
- · 200 preorders/month
- · 500 emails/month
- · All Free features included
- · Auto-collect deferred final payments
- · Custom email domain and templates
- · Keep 100% of your sales. No commission
Grow
- · 5,000 emails/month
- · 500 preorders/month
- · All Launch features included
- · Auto-collect deferred final payments
- · Custom email domain and templates
- · Keep 100% of your sales. No commission
Scale
- · 1,000 preorders/month
- · 10,000 emails/month
- · All Grow features included
- · Auto-collect deferred final payments
- · Custom email domain and templates
- · Keep 100% of your sales. No commission
Free
- · 24/7 support
- · 25 preorders/mo FREE
- · 300 Back in stock notifications/mo FREE
- · Automated preorder, Back in Stock alerts
- · Customise button, sign up forms, email
- · Full & partial payment
Lite
- · 100 preorders/mo
- · 1000 Back in stock notifications/mo
- · 24/7 premium support
- · Advanced features unlocked
- · Omnisend & flow integration
- · Preorder confirmation email & domain
Starter
- · 24/7 premium support
- · 2500 Back in stock notifications/mo
- · 300 preorders/mo
- · All features unlocked
- · Email, Klaviyo, Omnisend, Shopify flow
- · Mixed cart validation
Essentials
- · 10000 Back in stock notifications/mo
- · 500 preorders/mo
- · All features unlocked, priority support
- · Email, Klaviyo, Omnisend, Shopify flow
- · Mixed cart validation
- · Specific markets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAvoid lost sales with flexible preorder campaigns & backorders. Accept partial pay or $0 deposits. Send back-in-stock alerts to convert waitlists into pre-sales. Auto-collect deferred payments. Email customers about shipment delays/early arrivals. Track real-time performance by product & variant. Perfect for coming soon launches, seasonal drops, presales & made-to-order items with long lead times.
Set up pre orders, presale or Back in Stock campaigns for out of stock, coming soon and made to order items. Offer pay in full, partial payment, split payment & deposit with payment schedule. Customise the preorder widget, Preorder Now button and Notify me form on product, collection, search & Quick Buy. Prevent mixed carts, run preorders for Shopify Markets, control inventory & fulfillment rules.
- Schedule pre order campaigns with customizable discounts and reporting dashboard
- Activate back orders across your entire catalog, or for specific products only
- Setup partial payments for pre-orders and auto-capture the remaining balance
- Customize/translate any labels, messaging, badges and styling shown to customers
- Accept preorders & backorders for out of stock products effortlessly
- Customise your Preorder Now button & pre order widget to match your store
- Partial payments: deposit, deferred payment, payment schedule, split payment.
- Set limits on preorders & backorders to manage stock and demand
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Early Bird |  Essent Preorder Back in Stock |
|---|---|---|
| Detected stores | 566 | 7,374(ahead) |
| Net store change, 28 days | 0 | +49 |
| Stores added, 28 days | 12 | 166(ahead) |
| Big-brand share | 10% | 11% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Australia, United Kingdom | United States, United Kingdom, Australia |
Reviews
| Measure | Early Bird | Essent Preorder Back in Stock |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 75 | 1,388(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 13% | 17%(ahead) |
Pricing
| Measure | Early Bird | Essent Preorder Back in Stock |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $4.95/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Early Bird | Essent Preorder Back in Stock |
|---|---|---|
| Shopify category rank | #23 | #5(ahead) |
| Shopify App Charts | #12 in Pre-orders | #2 in Pre-orders |
| Built for Shopify | Yes | Yes |
| Launched | Jun 20, 2024 | Nov 22, 2024 |
| Languages | 1 | 1 |
| Developer | Shopside by Piric Group | Essential Apps |
FAQ
Early Bird and Essent Preorder Back in Stock: common questions
- Which is more popular, Early Bird or Essent Preorder Back in Stock?
- Essent Preorder Back in Stock is detected on 13× as many Shopify stores as Early Bird: 7,374 vs 566 as of Nov 13, 2026.
- Is Early Bird or Essent Preorder Back in Stock cheaper?
- Both list a free plan. Paid plans start at $19/month for Early Bird and $4.95/month for Essent Preorder Back in Stock. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Early Bird or Essent Preorder Back in Stock?
- On the Shopify App Store: Early Bird 4.8 from 75 reviews and Essent Preorder Back in Stock 5.0 from 1,388 reviews.
- What features does each app list that the other doesn’t?
- Early Bird lists 21 the others don’t mention, such as Alert settings, Auto-alerts, Back in stock, Badges. Essent Preorder Back in Stock lists 1 the others don’t mention, such as Custom branding. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.